Face Serums
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12 items
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- Estée Lauder Advanced Night Repair Multi-Recovery Complex Serum5 sizes
Estée Lauder
Advanced Night Repair Multi-Recovery Complex Serum
$20.00 - $258.00 - Bubble Day Dream Vitamin C + Niacinamide Tone & Texture Serum
Bubble
Day Dream Vitamin C + Niacinamide Tone & Texture Serum
$17.00 - The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
The Ordinary
Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
$9.90 - La Roche-Posay Hyalu B5 Pure Hyaluronic Acid Face Serum2 sizes
La Roche-Posay
Hyalu B5 Pure Hyaluronic Acid Face Serum
$42.99 - $53.99 - StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum2 sizes
StriVectin
Super-C Retinol Brighten & Correct Vitamin C Serum
$75.00 - $110.00 - The Ordinary Niacinamide 10% + Zinc 1% Serum for Oily Skin
The Ordinary
Niacinamide 10% + Zinc 1% Serum for Oily Skin
$6.00 - ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum
ANUA
Azelaic Acid 10 Hyaluron Redness Soothing Serum
$22.00 - Good Molecules Discoloration Correcting Serum2 sizes
Good Molecules
Discoloration Correcting Serum
$13.00 - $25.00 - Clinique Moisture Surge Active Glow Serum with Hyaluronic Acid2 sizes
Clinique
Moisture Surge Active Glow Serum with Hyaluronic Acid
$49.00 - $65.00 - ANUA Niacinamide 10 TXA 4 Serum for Brightening and Dark Spots2 sizes
ANUA
Niacinamide 10 TXA 4 Serum for Brightening and Dark Spots
$11.00 - $22.00 Rare Beauty is here!
The moment you’ve been waiting for.
- La Roche-Posay Mela B3 Serum Dark Spot Corrector2 sizes
La Roche-Posay
Mela B3 Serum Dark Spot Corrector
$44.99 - $60.99 - RODAN + FIELDS Redefine Intensive Renewing Serum With Retinal
RODAN + FIELDS
Redefine Intensive Renewing Serum With Retinal
$99.00 - Drunk Elephant B-Hydra Intensive Hydration Serum
Drunk Elephant
B-Hydra Intensive Hydration Serum
$54.00 - DRMTLGY Needle-less Growth Factor Firming and Lifting Serum
DRMTLGY
Needle-less Growth Factor Firming and Lifting Serum
$69.00 - COSRX Advanced Snail 96 Mucin Power Essence2 sizes
COSRX
Advanced Snail 96 Mucin Power Essence
$8.50 - $25.00 - Clarins DOUBLE SERUM Age-Defying Concentrate3 sizes
Clarins
DOUBLE SERUM Age-Defying Concentrate
$95.00 - $190.00 - Eucerin Radiant Tone Dual Serum Dark Spot Corrector
Eucerin
Radiant Tone Dual Serum Dark Spot Corrector
$44.99 - Bubble Water Slide Hydration Boosting Serum Hyaluronic Acid + Peptides
Bubble
Water Slide Hydration Boosting Serum Hyaluronic Acid + Peptides
$17.00 - La Roche-Posay 12% Pure Vitamin C Anti-Aging Face Serum
La Roche-Posay
12% Pure Vitamin C Anti-Aging Face Serum
$46.99 - Clinique Clinique Smart Clinical Repair Wrinkle Correcting Serum3 sizes
Clinique
Clinique Smart Clinical Repair Wrinkle Correcting Serum
$80.00 - $192.00 - The Ordinary Azelaic Acid Suspension 10% Cream for Redness and Blemish-Prone Skin
The Ordinary
Azelaic Acid Suspension 10% Cream for Redness and Blemish-Prone Skin
$12.20 Strivectin
12 items
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- Lancôme Genifique Ultimate Recovery Serum5 sizes
Lancôme
Genifique Ultimate Recovery Serum
$65.00 - $260.00 - BYOMA Hydrating Serum with Tri-Ceramide Complex
BYOMA
Hydrating Serum with Tri-Ceramide Complex
$16.99 - The Ordinary Multi-Peptide + Copper Peptides 1% for Wrinkles and Skin Elasticity
The Ordinary
Multi-Peptide + Copper Peptides 1% for Wrinkles and Skin Elasticity
$32.00 - The Ordinary Salicylic Acid 2% Solution, Exfoliating Serum for Acne
The Ordinary
Salicylic Acid 2% Solution, Exfoliating Serum for Acne
$6.70 - Kopari Beauty Nourishing Hydro-Lipid Barrier Serum
Kopari Beauty
Nourishing Hydro-Lipid Barrier Serum
$49.00 - SUNDAY RILEY C.E.O. 15% Vitamin C Brightening Serum3 sizes
SUNDAY RILEY
C.E.O. 15% Vitamin C Brightening Serum
$50.00 - $122.00 - Vichy Mineral 89 Hyaluronic Acid Face Serum for Stronger Skin3 sizes
Vichy
Mineral 89 Hyaluronic Acid Face Serum for Stronger Skin
$19.99 - $39.99 BOGO free select minis
Mix & match 80+ brands.
- PEACH & LILY MiniProtein Exosome Bioactive Ampoule
PEACH & LILY
MiniProtein Exosome Bioactive Ampoule
$53.00 - The Ordinary Caffeine Solution 5% + EGCG Depuffing Eye Serum for Dark Circles
The Ordinary
Caffeine Solution 5% + EGCG Depuffing Eye Serum for Dark Circles
$9.20 - e.l.f. Cosmetics Holy Hydration! Thirst Burst Drops Dewy + Brightening
e.l.f. Cosmetics
Holy Hydration! Thirst Burst Drops Dewy + Brightening
$13.00 - The Ordinary Soothing & Barrier Support Serum for Sensitive Skin & Hydration
The Ordinary
Soothing & Barrier Support Serum for Sensitive Skin & Hydration
$17.00 - La Roche-Posay Retinol B3 Face Serum for Fine Lines & Wrinkles
La Roche-Posay
Retinol B3 Face Serum for Fine Lines & Wrinkles
$46.99 - The Ordinary Multi-Peptide + Hyaluronic Acid Serum for Firmness and Elasticity
The Ordinary
Multi-Peptide + Hyaluronic Acid Serum for Firmness and Elasticity
$19.90 - Clinique Even Better Clinical Dark Spot Clearing Serum with Vitamin C3 sizes
Clinique
Even Better Clinical Dark Spot Clearing Serum with Vitamin C
$63.00 - $124.00 - TULA A+ Renewal Advanced Retinal & Peptides Serum
TULA
A+ Renewal Advanced Retinal & Peptides Serum
$58.00 - SUNDAY RILEY Good Genes All-In-One Lactic Acid Treatment3 sizes
SUNDAY RILEY
Good Genes All-In-One Lactic Acid Treatment
$50.00 - $122.00 - Saltair HA Body Hydrator Hyaluronic Acid Face & Body Serum
Saltair
HA Body Hydrator Hyaluronic Acid Face & Body Serum
$23.00 - PEACH & LILY Power Cocktail Lactic Acid Repair Serum
PEACH & LILY
Power Cocktail Lactic Acid Repair Serum
$51.00 - DRMTLGY Needle-less Plumping and Smoothing Serum
DRMTLGY
Needle-less Plumping and Smoothing Serum
$69.00 - ELEMIS Pro-Collagen Future Restore Serum2 sizes
ELEMIS
Pro-Collagen Future Restore Serum
$99.00 - $155.00 - Dermalogica Super Rich Repair Moisturizer3 sizes
Dermalogica
Super Rich Repair Moisturizer
$36.00 - $149.00 - La Roche-Posay Effaclar Face Serum with Salicylic Acid
La Roche-Posay
Effaclar Face Serum with Salicylic Acid
$44.99 - Lancôme Renergie C.R.x Triple Serum Retinol2 sizes
Lancôme
Renergie C.R.x Triple Serum Retinol
$73.00 - $140.00 - TULA 24-7 Ultra Hydration Triple-Hydra Complex Day & Night Serum
TULA
24-7 Ultra Hydration Triple-Hydra Complex Day & Night Serum
$48.00 - The Ordinary Volufiline 92% + Pal-Isoleucine 1% Plumping Serum
The Ordinary
Volufiline 92% + Pal-Isoleucine 1% Plumping Serum
$21.40 - Drunk Elephant B-Goldi Bright Drops with Niacinamide
Drunk Elephant
B-Goldi Bright Drops with Niacinamide
$39.00
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Face Serums are your go-to solution for addressing specific skin concerns and boosting your overall skincare routine. Whether you're looking to combat signs of aging like wrinkles and fine lines, tackle dark spots and hyperpigmentation, or simply hydrate and brighten your dull complexion, there's a serum out there for you. These potent formulas are designed to deliver targeted results, thanks to key ingredients such as Vitamin C, Hyaluronic Acid, Retinol, and Niacinamide, among others. Suitable for all skin types, including sensitive, dry, oily, and combination skin, serums can be easily incorporated into your daily regimen. With options available from popular brands like The Ordinary, Clinique, Estée Lauder, and Kiehl's, you can find serums that are cruelty-free, fragrance-free, and packed with skin-loving nutrients. Whether you're looking for a serum, essence, oil, or concentrate, these products promise to leave your skin looking radiant, hydrated, and youthful.
Choosing the Right Serum for Your Skin Concerns
When it comes to selecting a face serum, it's crucial to identify your primary skin concerns and desired outcomes. For instance, if you're battling hyperpigmentation or dark spots, serums with Vitamin C, like Clinique's Fresh Pressed Daily Booster with Pure Vitamin C 10%, offer brightening benefits and help even out skin tone. Those concerned with aging signs may find retinol-based serums, such as Estée Lauder's Perfectionist Pro Rapid Brightening Serum, effective in reducing wrinkles and fine lines. For hydration, look for serums containing Hyaluronic Acid, like The Ordinary's Hyaluronic Acid 2% + B5 Hydrating Serum, to deeply moisturize and plump the skin. Remember, the best serum for you depends on your specific skin needs and goals.
- For hydration: Hyaluronic Acid 2% + B5 Hydrating Serum by The Ordinary
- To combat aging: Perfectionist Pro Rapid Brightening Serum by Estée Lauder
- For brightening: Fresh Pressed Daily Booster with Pure Vitamin C 10% by Clinique
- For sensitive skin: Calm + Restore Age Renewal Serum for Sensitive Skin, Fragrance Free by Aveeno
Incorporating Serums into Your Skincare Routine
Incorporating a face serum into your daily skincare routine is simple and can significantly enhance your skin's health and appearance. After cleansing and toning, apply a small amount of serum to your face and neck, gently patting it in to ensure absorption. If you're using multiple serums, start with the thinnest consistency and work your way up to the thicker ones. Always follow up with a moisturizer to lock in the serum's benefits. For daytime use, don't forget to apply sunscreen, especially if your serum contains ingredients like retinol or Vitamin C, which can increase sun sensitivity.
- Cleanse your face to remove impurities.
- Apply toner (if used in your routine).
- Apply the face serum, starting with the thinnest consistency.
- Follow up with a moisturizer to seal in hydration.
- Finish with sunscreen during the day.
What to Look For
When shopping for a face serum, it's important to consider your skin type and concerns. Look for key ingredients that target your specific needs. For hydration, seek out serums with Hyaluronic Acid. If brightening is your goal, Vitamin C is a potent choice. For anti-aging benefits, consider serums with retinol or peptides. It's also wise to choose serums free from harmful additives if you have sensitive skin. Lastly, consider the texture and how it fits into your routine—whether you prefer a lightweight serum for daytime use under makeup or a richer formula for nighttime repair. By focusing on these factors, you can select a serum that effectively addresses your skin concerns and enhances your overall skincare regimen.
FAQs for Face Serums
What causes skin concerns that serums can address? Skin concerns like aging, wrinkles, dark spots, and acne can be caused by factors such as genetics, environmental damage, sun exposure, and lifestyle choices. Serums are designed to target these specific issues with concentrated key ingredients.
How do I choose the right serum for my skin? Identify your primary skin concerns (e.g., fine lines, dullness, acne) and select a serum with key ingredients known to target those issues, like Vitamin C for brightening or Hyaluronic Acid for hydration.
Can serums be used on all skin types? Yes, serums can be formulated for all skin types, including sensitive, oily, dry, or combination. Look for a serum that is specifically designed for your skin type for best results.
How often should I use a face serum? Most serums can be used daily, typically once in the morning and once at night before moisturizing. However, some potent serums might be used less frequently, so follow the product directions.
Are serums supposed to replace moisturizers? No, serums are designed to be used in conjunction with moisturizers. Serums target specific concerns with concentrated ingredients, while moisturizers hydrate and lock in the benefits of the serum.
Can I use multiple serums at the same time? Yes, you can layer serums, but it's important to apply them from thinnest to thickest consistency and wait for each to absorb before applying the next. Be mindful of ingredient interactions.
Should I apply serum before or after sunscreen? Apply serum before sunscreen. The serum penetrates the skin for targeted concerns, while sunscreen provides a protective barrier against UV damage.
How long does it take to see results from using a serum? It can vary based on the serum's active ingredients and your skin type, but many people start to see noticeable improvements within 4 to 6 weeks of consistent use.
Do serums expire? Yes, serums do expire. Always check the expiry date, and note that potency may diminish over time, especially after opening. Store in a cool, dark place to extend shelf life.
Can serums cause breakouts? While serums are generally safe, potent ingredients or certain formulations can cause breakouts for sensitive skin. Patch testing and selecting non-comedogenic serums can help avoid this issue.

