This Site collects information about you to provide and improve our services, communicate offers that we believe will interest you, and to administer our business.
Information you provide to us
We collect personal information from you when you submit that information to us voluntarily. For example, we collect information from you when you:
- place an order on the Site;
- create an account on the Site;
- participate in our rewards program;
- communicate with our customer service team online;
- participate in an Ulta Beauty promotion, such as a sweepstakes or contest;
- post a tagged photo or other content on a third party social network in response to our request; or
- post a product review, question, answer, or other information on the Site;
We may use the personal information you provide to allow you to send message to your friends via this Site. When you use these features on our Site, you represent to us that you are entitled to use and give us your friend's name and contact information, including email address.
Information from third party sources
We may collect information about you from third parties. Such information may include demographic data (like the number of members of your household, age, and gender) and purchase preference information. We may use this information to supplement or update our records, improve the quality or personalization of our communications to you, and help prevent or detect fraud.
Automated information collection
We automatically receive and store certain types of information when you interact with our Site, our emails, and/or our online advertisements. This information helps us to make our Site work more efficiently, evaluate use of our Site, and support our website analytics and marketing campaigns. Here are some of the types of information we may automatically receive:
- Technical information like your internet protocol (IP) address, your device operating system and browser type, your referring website’s address, and your clickstream through our Site
- Cookies that recognize you as you use or return to our Site. The cookies allow the Site to provide you a more continuous and personalized shopping experience. Cookies are small text files that a website or email saves to your browser and stores on your hard drive.
- Web beacons that allow us to know what pages on our Site have been visited, what emails have been opened, and if our banner ads have been effective.
We collect personal information about users over time and across different websites when you use this Site. We also have third parties that collect personal information this way. For example, we may use one or more third-party online advertising networks to serve ads on our behalf on third party websites. The third-party ad network may collect information about your visits to our Site and your interaction with our online ads. For example, it may keep track of how many of our ads you saw before visiting our Site. This is primarily accomplished using technology such as cookies, action tags, web beacons, and/or GIF tags which are placed in various places within our Site and our online ads.
We may share information with third-party ad networks in an aggregate form to help us analyze and improve our Site and our online ads. The third-party ad networks may use information about your visit to our Site and other websites in order to provide you with ads about goods and services that may be of interest to you. For example, if you browse for information about mascara products on our Site or on third party websites, we or the online ad network may show you ads for mascara products. If you would like more information about this practice or the process of opting out of online ad networks, please visit http://www.networkadvertising.org/managing/opt_out.asp. If you opt-out of interest-based ads, you will still see ads on websites you visit, but those ads will not be based on your browsing behavior.
Some browsers have a 'do not track' feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so our Site is not currently designed to respond to those signals.
Website, Wi-Fi service, internet service and mobile application
When you access, download, or use our Site (defined above), we may receive information about the device you are using. This information may include, but is not limited to, the type of device you use, the temporary or persistent unique device identifier (UDID) placed by us or our service providers, the unique identifier assigned by Ulta Beauty to your device, the IP address of your device, your operating system, the type of browser you use, and data from the way you use our Site.
Our Site may also collect information about the location of your device. For example, the IP address of your device may reveal information about your approximate location. Your device should require you to provide permission before our Site obtains precise geolocation information from a browser's geolocation API or from technologies like GPS, Wi-Fi, and/or cell towers. We and our service providers may use this approximate location and/or precise geolocation information, along with other information submitted by you, to provide you with location-based services like local store information, search results, special offers, and other personalized content.
Most browsers and mobile devices allow users to enable or disable precise geolocation using pop-ups or controls located in the settings menu. If you have questions about how to disable your device's precise geolocation services, please contact your browser developer, mobile service carrier, or device manufacturer. You may also stop collection of precise geolocation information by our mobile application by uninstalling the mobile application using the standard uninstall process available as part of your mobile device.
If you uninstall our mobile application from your device, the unique Ulta Beauty identifier associated with your device may continue to be stored. If you re-install our mobile application on the same device, Ulta Beauty may be able to re-associate this identifier to your previous transactions.
Your use of our in-store WiFi service is also subject to Ulta Beauty's WiFi Terms.
Social media widgets and single sign on services
This Site uses third party social media widgets such as buttons or similar mechanisms from Facebook,Twitter, Instagram, Pinterest, YouTube, and/or FourSquare. Such third party features may collect information about you, like your IP address and the page(s) you visit on the Site. They may also place cookies on your device. These social media widgets are either hosted by a third party or by our Site. Your interactions with those features are governed by the privacy policies of the third party social media networks that provide them.
Children under 13 years of age
This Site is directed to adults, and does not knowingly collect personal information online from children under the age of 13 without prior parental consent. If you are the parent or guardian of a child under the age of 13, and you believe your child has provided personal information to our Site that you would like us to delete, please contact us.
Virtual beauty information
The collection of "Virtual Beauty Information" is governed by the Virtual Beauty Try-On Additional Terms and Conditions in the Site Terms & Conditions.
Our Site may, from time to time, utilize technology often known as “session replay” technology that allows Ulta Beauty to understand how users interact with the Site, including replays of their interaction with our Site. By using our Site, you understand and agree that Ulta Beauty may use this session replay technology to record how you interact with our Site, which may be used by Ulta Beauty for its own internal analytical purposes, and to improve and enhance our Site.