SKIP TO MAINSKIP TO FOOTER

Free Standard Shipping on any $35 purchase!

Get 10% off with FALL23

Buy online, pick up in store.

Get your beauty today.

Same day delivery available now.

Use Afterpay in store and online.

Shop Now, Pay Later.

Bonus points

Members earn 2X points, Platinum earns 3X points and Diamond earns 4X points on all purchases! Ends Sep 25
Activate now
Sep 22-30
fall haul event

Up to 40% off

Refresh your everyday beauty stash and discover new faves.

Shop now

Shop top deals

Shop all

$3.50 off

your qualifying $15 purchase with code 589806
View details

Today's deals

1/2
Today online only

Diamond & Platinum member offers

Member exclusives curated by beauty lovers, for beauty lovers. Must be signed in to redeem.

Explore more

Diamond & platinum exclusive

Free 36 piece beauty bag

with any $150 online purchase. $324 value

Get the gift

On your radar

A peek at must-have gifts + fall go-to's and beauty you'll only find here.

Early gifting inspo

Your peek at the gifts everyone’s asking for.

Fall faves

Just-dropped beauty for almost-sweater-weather.

Only at Ulta Beauty

Humble brag: These are realllly good.

Ulta Beauty Live | Sep 26 12:30p, CT

Sign up

What's New

Shop all

12 items

WHY WE LOVE IT

Scent dabbling

Six Ariana Grande fragrance minis for a star-approved spritz wardrobe.

2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³
View details

Your ultimate fall prep

Shop all

10 items

Latin-owned & founded brands

Shop all

9 items

Shop by Category

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Learn more
Book appointment

Add softness and shine

Try Olaplex Repair & Protect Treatment at your next appointment.

Get your best-ever brows

Thick and laminated or thin and precise—our pros will help find the right look for you.

Build your perfect stack

Your newest destination for ear piercing services. See you at The Salon!

Our corporate commitments

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Learn more

Ways to shop

Our guests are at the heart of all we do, including choices in how you shop.

Learn more

Corporate Responsibility

We use the power of beauty to enhance the world around us.

Learn more