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50% off Ulta Beauty Collection

Save on employee faves thru 3.25.

Earn even more.

Apply for an Ultamate Rewards Credit Card.

March 12 - April 1

21 DAYS OF BEAUTY

50% off the must-haves

Beauty's Biggest Event is BACK. Three weeks of Daily Beauty Steals® and new finds. Ready?

50% off

Beekman 1802

Milk Drops Ceramide Serum

now $22.50 | reg $45

50% off

Urban Decay Cosmetics

24/7 Shadow Sticks

now $13.50 | reg $27

First time steal

50% off

bareMinerals

GEN NUDE Powder Blush

now $13 | reg $26

Online only offer

50% off

Women founded

Select skincare

now $13-37.50 | reg $26-75

Online only offer

50% off

First Aid Beauty

KP Smoothing Body Lotion with 10% AHA

now $14 | reg $28

50% off

Select brands

Discover all of today's Beauty Steals.

GLAMLab

Virtually try on Beauty Steals before you buy.

Today's deals

1/2

national fragrance day

Free 5 piece fragrance gift

with any $50 online fragrance purchase. Choose from 3.

Ends March 25

ulta beauty collection

50% off employee faves

$3.50 off

your qualifying $15 purchase with code 219337

On your radar

Ulta Beauty debuts, just-dropped finds and more.

Beautycounter

High-performing skin care and makeup with unmatched ingredient safety.

Urban Decay

New mini eyeshadow palettes in bright shades—perfect for on-the-go.

Benefit Cosmetics

Pore Care by the Porefessional—a collection to help minimize and smooth the look of pores.

12 items

WHY WE LOVE IT

Color, corrected

Creamy, moisturizing formula to manage dark spots, discoloration, and redness-from the iconic Shape Tape fam.

Tarte Shape Tape Corrector

New

6 colors

TarteShape Tape Corrector

Too Faced Italian Spritz Eyeshadow Palette

Only here

Too FacedItalian Spritz Eyeshadow Palette

Redken All Soft Mega Curls Hydramelt Leave-In Treatment

New

RedkenAll Soft Mega Curls Hydramelt Leave-In Treatment

StriVectin KP Care Bump Exfoliating Body Scrub

Only here

StriVectinKP Care Bump Exfoliating Body Scrub

IT Cosmetics Bye Bye Dark Spots Concealer + Serum

New

18 colors

IT CosmeticsBye Bye Dark Spots Concealer + Serum

NYX Professional Makeup Fat Oil Lip Drip Vegan Lip Oil

New

8 colors

NYX Professional MakeupFat Oil Lip Drip Vegan Lip Oil

Jaclyn Cosmetics Face It All Brightening Powder

Online only

6 colors

Jaclyn CosmeticsFace It All Brightening Powder

Peace Out Retinol Face Stick

Online only

Peace OutRetinol Face Stick

Estée Lauder Nutritious 2-in-1 Foam Cleanser

Only here

Estée LauderNutritious 2-in-1 Foam Cleanser

Free Gift with Purchase

OLAPLEX Brilliant Shine & Hydration Duo Kit

Only here

OLAPLEXBrilliant Shine & Hydration Duo Kit

Tree Hut Coco Colada Foaming Gel Wash

New

Tree HutCoco Colada Foaming Gel Wash

The Ordinary Natural Moisturizing Factors + PhytoCeramides

New

The OrdinaryNatural Moisturizing Factors + PhytoCeramides

2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

12 items

Benefit Cosmetics Fluff Up Flexible Hold Brow Texturizing Wax Mini

Benefit CosmeticsFluff Up Flexible Hold Brow Texturizing Wax Mini

Free Gift with Purchase

Drunk Elephant Day Dream Kit

Drunk ElephantDay Dream Kit

OLAPLEX Travel Size No.5 Bond Maintenance Conditioner

OLAPLEXTravel Size No.5 Bond Maintenance Conditioner

Clinique Take The Day Off Cleansing Balm Makeup Remover Mini

CliniqueTake The Day Off Cleansing Balm Makeup Remover Mini

Free Gift with Purchase

IT Brushes For ULTA Your Superheroes Full-Size Travel Makeup Brush Set

Only here

IT Brushes For ULTAYour Superheroes Full-Size Travel Makeup Brush Set

T3 Fit Compact Professional Hair Dryer

T3Fit Compact Professional Hair Dryer

Tula On-The-Go Best Sellers Travel Kit

TulaOn-The-Go Best Sellers Travel Kit

Free Gift with Purchase

Bumble and bumble Travel Size Hairdresser's Invisible Oil

Bumble and bumbleTravel Size Hairdresser's Invisible Oil

Drybar The Baby Brush Crush Mini Heated Straightening Brush

DrybarThe Baby Brush Crush Mini Heated Straightening Brush

COOLA Organic Suncare Travel Set

Online only

COOLAOrganic Suncare Travel Set

Laura Mercier Mini Translucent Loose Setting Powder

3 colors

Laura MercierMini Translucent Loose Setting Powder

Grande Cosmetics Travel Size GrandeLASH-MD Lash Enhancing Serum

Grande CosmeticsTravel Size GrandeLASH-MD Lash Enhancing Serum

12 items

The Ordinary Multi-Peptide Eye Serum

The OrdinaryMulti-Peptide Eye Serum

Clarins Double Serum Light Texture Firming & Smoothing Anti-Aging Concentrate

New

ClarinsDouble Serum Light Texture Firming & Smoothing Anti-Aging Concentrate

COSRX The Retinol 0.1 Cream

Online only

COSRXThe Retinol 0.1 Cream

Free Gift with Purchase

Dermablend Brilliant Base Illuminating Primer

Only here

DermablendBrilliant Base Illuminating Primer

Kopari Beauty Rose Gold Sun Shield Body Glow SPF 45

New

Kopari BeautyRose Gold Sun Shield Body Glow SPF 45

L'Occitane Youth Hand Cream

New

L'OccitaneYouth Hand Cream

MAËLYS Cosmetics B-GLOWY Brightening Body Serum

Only here

MAËLYS CosmeticsB-GLOWY Brightening Body Serum

Buy More & Save!

Origins Plantscription Wrinkle Correction Eye Cream with Encapsulated Retinol

OriginsPlantscription Wrinkle Correction Eye Cream with Encapsulated Retinol

LOOPS Dream Sleep Nighttime Slugging Face Mask

Only here

2 sizes

LOOPSDream Sleep Nighttime Slugging Face Mask

DIME Serum Set

Online only

DIMESerum Set

Peter Thomas Roth Ultimate Solution 5 Multitasking Moisturizer

Only here

Peter Thomas RothUltimate Solution 5 Multitasking Moisturizer

Skyn Iceland The Antidote Cooling Daily Lotion

New

Skyn IcelandThe Antidote Cooling Daily Lotion

Free Gift with Purchase

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Book appointment

Prep for a night out

Best part: We’ll do all the work. Book hair and makeup before your next evening out.

Brand of the moment

Your healthy hair journey begins with Briogeo. Try it in salon March 12-April 1.

Do it for the points

Rack up the Ultamate Rewards and use them for your next blowout.

Our corporate commitments

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Ways to shop

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Corporate Responsibility

We use the power of beauty to enhance the world around us.