Ulta Beauty Homepage
50% off the must-haves
Daily Beauty Steals® for three straight weeks. Endless opportunities to nourish and refresh.
Today's Beauty Steals
This is a carousel of products with next and previous button to move through the slides
20% off
Today's deals
This is a carousel of products with next and previous button to move through the slides
A TREAT FOR YOU
Free 17 piece beauty bag
with any $80 online purchase. Choose from 3. $81 value
A TREAT FOR YOU
10% off your qualifying purchase
when you buy online & pick up in store with code SHOP10 within five days of order date. Order online by Oct 15, 11:59pm CT.
What's New
12 items
WHY WE LOVE IT
A deep cleanse
Clarifying shampoo that removes damaging product buildup, excess oil, chlorine and more—for restored shine and softness
A peek at gifting season
For head-start shoppers and everyone in-between.
Latin-founded brands
12 items
2X Points
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.