Ulta Beauty Homepage
Your hair is many things
And yours in every way. Shop our annual Gorgeous Hair Event for products to style and treat your unique hair needs—at up to 50% off.
Today's beauty steals
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conair
50% off
InfinitiPRO Luxe Series Full Body & Shine Pro Dryer
the salon at ulta beauty
$20 off
any color service when paired with the Olaplex Repair and Protect service.
20% off
Free gift
Full size Instant Exfoliating Scalp Scrub with any full size Kristin Ess hair purchase. $15 value
On your radar
What's New
12 items
WHY WE LOVE IT
A bonding moment
Pre-shampoo rinse-out that protects color, repairs damage and improves strength—consider it quality time with your hair.
2X Points
Shop AAPI-Owned Brands
12 items
Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try Olaplex
Get $20 off any color service when you add the Olaplex Repair and Protect service.
Brand of the moment
Experience Joico products at your next Salon appointment. Ends May 28.
A quick touch-up
100% gray root coverage in as little as 30 minutes. Discover the Express Root Touch Up.
Our corporate commitments
We're committed to creating a more inclusive world that brings possibilities to life for all.
Our guests are at the heart of all we do, including choices in how you shop.
We use the power of beauty to enhance the world around us.