Ulta Beauty Homepage

May 8-28

Your hair is many things

And yours in every way. Shop our annual Gorgeous Hair Event for products to style and treat your unique hair needs—at up to 50% off.

Today's beauty steals

20% off

one qualifying item with code 939020

Today's deals

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On your radar

hello, sale

Shop $29.99 Redken Jumbos

Replenish your favorite Redken haircare. Select jumbos now $29.99 | reg $42-44.

we are golden

Celebrate the AAPI community

Get to know some of our partners, and support AAPI-owned brands.

must-have collab

Brighten your makeup bag

Pops of color. Happy designs. Explore the Steffi Lynn x Ulta Beauty Collection collab.

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2X Points

Earn 2 points per $1 spent at Ulta Beauty using your Ultamate Rewards® Credit Card.³

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Try Olaplex

Get $20 off any color service when you add the Olaplex Repair and Protect service.

Brand of the moment

Experience Joico products at your next Salon appointment. Ends May 28.

A quick touch-up

100% gray root coverage in as little as 30 minutes. Discover the Express Root Touch Up.


Our corporate commitments

We're committed to creating a more inclusive world that brings possibilities to life for all.

Our guests are at the heart of all we do, including choices in how you shop.

We use the power of beauty to enhance the world around us.