e.l.f. Cosmetics

View all

NEW ARRIVALS

Dropping NEW arrivals on main.

Hard launch with the latest; a glassy highlighter, skinfluenced concealer & a luxe-as-e.l.f. lippie.

Shop Now

New to the soft glam fam

Color correct with brightener. Perfect with concealer. Wear together for a wide-awake look.

Shop Now

NEW ARRIVALS

New wins for skin.

Meet the latest lineup of skincare must-haves made for real-life routines.

Shop Now

12 items

Power Grip Primer

$11.00

10 colors

Glow Reviver Melting Lip Balm

$9.00

New

10 colors

Glow Reviver Slipstick

$10.00

20 colors

Hydrating Camo Concealer

$8.00

10 colors

Glow Reviver Lip Oil

$9.00

15 colors

Halo Glow Liquid Filter

$15.00

e.l.f. Cosmetics Power Grip Primer
e.l.f. Cosmetics

Power Grip Primer
4.6 out of 5 stars ; 19889 reviews4.6(19889)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Glow Reviver Melting Lip Balm
10 colors
e.l.f. Cosmetics

Glow Reviver Melting Lip Balm
4.7 out of 5 stars ; 2392 reviews4.7(2392)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Hydrating Camo Concealer
20 colors
e.l.f. Cosmetics

Hydrating Camo Concealer
4.4 out of 5 stars ; 8009 reviews4.4(8009)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Glow Reviver Slipstick
10 colors
New
e.l.f. Cosmetics

Glow Reviver Slipstick
4.8 out of 5 stars ; 201 reviews4.8(201)
$10.00
Free Gift with purchase
e.l.f. Cosmetics Glow Reviver Lip Oil
10 colors
e.l.f. Cosmetics

Glow Reviver Lip Oil
4.7 out of 5 stars ; 11199 reviews4.7(11199)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Halo Glow Liquid Filter
15 colors
e.l.f. Cosmetics

Halo Glow Liquid Filter
4.5 out of 5 stars ; 9857 reviews4.5(9857)
$15.00
Free Gift with purchase
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide
e.l.f. Cosmetics

Power Grip Primer + 4% Niacinamide
4 out of 5 stars ; 364 reviews4(364)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Jumbo Power Grip Primer
e.l.f. Cosmetics

Jumbo Power Grip Primer
4.7 out of 5 stars ; 230 reviews4.7(230)
$25.00
Free Gift with purchase
e.l.f. Cosmetics Power Grip Dewy Setting Spray
e.l.f. Cosmetics

Power Grip Dewy Setting Spray
4.6 out of 5 stars ; 11479 reviews4.6(11479)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Camo Liquid Blush
12 colors
e.l.f. Cosmetics

Camo Liquid Blush
4.7 out of 5 stars ; 8514 reviews4.7(8514)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Sheer For It Blush Lip + Cheek Tint
5 colors
e.l.f. Cosmetics

Sheer For It Blush Lip + Cheek Tint
4.5 out of 5 stars ; 5941 reviews4.5(5941)
$6.00
Free Gift with purchase
e.l.f. Cosmetics Cream Glide Lip Liner
14 colors
e.l.f. Cosmetics

Cream Glide Lip Liner
4.7 out of 5 stars ; 3486 reviews4.7(3486)
$3.00
Free Gift with purchase
e.l.f. Cosmetics Soft Glam Satin Foundation
36 colors
Online only
e.l.f. Cosmetics

Soft Glam Satin Foundation
3.9 out of 5 stars ; 175 reviews3.9(175)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Glow Reviver Plumping Lip Oil
8 colors
Only at Ulta
e.l.f. Cosmetics

Glow Reviver Plumping Lip Oil
4.4 out of 5 stars ; 192 reviews4.4(192)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Halo Glow Silky Powder Highlighter
5 colors
New
e.l.f. Cosmetics

Halo Glow Silky Powder Highlighter
3.8 out of 5 stars ; 10 reviews3.8(10)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Halo Glow Skin Tint Mineral SPF 50
18 colors
e.l.f. Cosmetics

Halo Glow Skin Tint Mineral SPF 50
4.4 out of 5 stars ; 4629 reviews4.4(4629)
$18.00
Free Gift with purchase
e.l.f. Cosmetics Holy Hydration! Thirst Burst Drops Dewy + Brightening
e.l.f. Cosmetics

Holy Hydration! Thirst Burst Drops Dewy + Brightening
4.7 out of 5 stars ; 2552 reviews4.7(2552)
$13.00
e.l.f. Cosmetics Camo Liquid Bronzer & Contour
13 colors
e.l.f. Cosmetics

Camo Liquid Bronzer & Contour
4.6 out of 5 stars ; 2959 reviews4.6(2959)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Stay All Night Micro-Fine Setting Mist
e.l.f. Cosmetics

Stay All Night Micro-Fine Setting Mist
3.9 out of 5 stars ; 359 reviews3.9(359)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Soft Glam Satin Concealer
36 colors
New
e.l.f. Cosmetics

Soft Glam Satin Concealer
4.4 out of 5 stars ; 160 reviews4.4(160)
$5.00
Free Gift with purchase
e.l.f. Cosmetics Squeeze Me More Lip Balm Duo
3 colors
e.l.f. Cosmetics

Squeeze Me More Lip Balm Duo
4.5 out of 5 stars ; 352 reviews4.5(352)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Halo Glow Contour Beauty Wand
5 colors
e.l.f. Cosmetics

Halo Glow Contour Beauty Wand
4.4 out of 5 stars ; 2924 reviews4.4(2924)
$10.00
Free Gift with purchase
e.l.f. Cosmetics Glow Reviver Lip Oil Glimmer
8 colors
e.l.f. Cosmetics

Glow Reviver Lip Oil Glimmer
4.7 out of 5 stars ; 4231 reviews4.7(4231)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Halo Glow Powder Filter Pressed Powder
12 colors
e.l.f. Cosmetics

Halo Glow Powder Filter Pressed Powder
4.4 out of 5 stars ; 5388 reviews4.4(5388)
$15.00
Free Gift with purchase
e.l.f. Cosmetics Brow Laminating Gel
e.l.f. Cosmetics

Brow Laminating Gel
4.6 out of 5 stars ; 11810 reviews4.6(11810)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Instant Lift Brow Pencil
5 colors
e.l.f. Cosmetics

Instant Lift Brow Pencil
4.6 out of 5 stars ; 11284 reviews4.6(11284)
$4.00
Free Gift with purchase
e.l.f. Cosmetics Squeeze Me Lip Balm
6 colors
e.l.f. Cosmetics

Squeeze Me Lip Balm
4.5 out of 5 stars ; 2717 reviews4.5(2717)
$5.00
Free Gift with purchase
e.l.f. Cosmetics Glossy Lip Stain
10 colors
e.l.f. Cosmetics

Glossy Lip Stain
4.2 out of 5 stars ; 3742 reviews4.2(3742)
$7.00
Free Gift with purchase
e.l.f. Cosmetics 16HR Camo Concealer
20 colors
Online only
e.l.f. Cosmetics

16HR Camo Concealer
4.2 out of 5 stars ; 5637 reviews4.2(5637)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Bronzing Drops
4 colors
e.l.f. Cosmetics

Bronzing Drops
4.5 out of 5 stars ; 3957 reviews4.5(3957)
$13.00
e.l.f. Cosmetics Halo Glow Setting Powder
3 colors
e.l.f. Cosmetics

Halo Glow Setting Powder
4.6 out of 5 stars ; 1950 reviews4.6(1950)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Holy Hydration! Makeup Melting Cleansing Balm
2 sizes
e.l.f. Cosmetics

Holy Hydration! Makeup Melting Cleansing Balm
4.7 out of 5 stars ; 12997 reviews4.7(12997)
$12.00 - $20.00
e.l.f. Cosmetics Brow Lift
e.l.f. Cosmetics

Brow Lift
3.7 out of 5 stars ; 446 reviews3.7(446)
$7.00
Free Gift with purchase
e.l.f. Cosmetics Halo Glow Blush Beauty Wand
6 colors
e.l.f. Cosmetics

Halo Glow Blush Beauty Wand
4.5 out of 5 stars ; 5583 reviews4.5(5583)
$10.00
Free Gift with purchase
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
26 colors
Only at Ulta
e.l.f. Cosmetics

Camo Hydrating CC Cream SPF 30
4.3 out of 5 stars ; 2212 reviews4.3(2212)
$16.00
Free Gift with purchase
e.l.f. Cosmetics Liquid Poreless Putty Primer
e.l.f. Cosmetics

Liquid Poreless Putty Primer
4.6 out of 5 stars ; 6138 reviews4.6(6138)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Lash XTNDR Mascara
3 colors
e.l.f. Cosmetics

Lash XTNDR Mascara
4 out of 5 stars ; 235 reviews4(235)
$8.00
Free Gift with purchase
e.l.f. Cosmetics High Definition Powder
2 colors
e.l.f. Cosmetics

High Definition Powder
4.2 out of 5 stars ; 2339 reviews4.2(2339)
$7.00
Free Gift with purchase
e.l.f. Cosmetics Wow Brow Gel
4 colors
e.l.f. Cosmetics

Wow Brow Gel
4.5 out of 5 stars ; 525 reviews4.5(525)
$6.00
Free Gift with purchase
e.l.f. Cosmetics Power Grip Matte Primer
2 sizes
e.l.f. Cosmetics

Power Grip Matte Primer
4.6 out of 5 stars ; 19889 reviews4.6(19889)
$7.00 - $11.00
Free Gift with purchase
e.l.f. Cosmetics Pro Eyelash Curler
e.l.f. Cosmetics

Pro Eyelash Curler
3.5 out of 5 stars ; 524 reviews3.5(524)
$6.00
Free Gift with purchase
e.l.f. Cosmetics Smoky Kohl Eyeliner
12 colors
e.l.f. Cosmetics

Smoky Kohl Eyeliner
4.4 out of 5 stars ; 4702 reviews4.4(4702)
$4.00
Free Gift with purchase
e.l.f. Cosmetics Perfect 10 Eyeshadow Palette
6 colors
e.l.f. Cosmetics

Perfect 10 Eyeshadow Palette
4.5 out of 5 stars ; 253 reviews4.5(253)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Clear Brow & Lash Mascara
e.l.f. Cosmetics

Clear Brow & Lash Mascara
4 out of 5 stars ; 878 reviews4(878)
$4.00
Free Gift with purchase
e.l.f. Cosmetics Bright Icon Vitamin C + E + Ferulic Serum
e.l.f. Cosmetics

Bright Icon Vitamin C + E + Ferulic Serum
4.4 out of 5 stars ; 1995 reviews4.4(1995)
$17.00
e.l.f. Cosmetics Halo Glow Highlight Beauty Wand
6 colors
e.l.f. Cosmetics

Halo Glow Highlight Beauty Wand
4.6 out of 5 stars ; 8616 reviews4.6(8616)
$10.00
Free Gift with purchase
e.l.f. Cosmetics Holy Strokes Micro-Fine Brow Pen
7 colors
e.l.f. Cosmetics

Holy Strokes Micro-Fine Brow Pen
1.9 out of 5 stars ; 47 reviews1.9(47)
$8.00
Free Gift with purchase
e.l.f. Cosmetics No Budge Retractable Eyeliner
5 colors
e.l.f. Cosmetics

No Budge Retractable Eyeliner
3.9 out of 5 stars ; 605 reviews3.9(605)
$6.00
Free Gift with purchase
e.l.f. Cosmetics Camo Color Corrector
5 colors
e.l.f. Cosmetics

Camo Color Corrector
4 out of 5 stars ; 206 reviews4(206)
$5.00
Free Gift with purchase
e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
3 colors
e.l.f. Cosmetics

Incredi-Curl Curling & Volumizing Mascara
4.4 out of 5 stars ; 4883 reviews4.4(4883)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Primer-Infused Matte Blush
2 colors
e.l.f. Cosmetics

Primer-Infused Matte Blush
4.4 out of 5 stars ; 170 reviews4.4(170)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
3 colors
e.l.f. Cosmetics

Lash 'N Roll Curling & Lifting Mascara
4.7 out of 5 stars ; 1866 reviews4.7(1866)
$7.00
Free Gift with purchase
e.l.f. Cosmetics Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen
3 colors
e.l.f. Cosmetics

Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen
4.4 out of 5 stars ; 3961 reviews4.4(3961)
$15.00
e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil
4 colors
Online only
e.l.f. Cosmetics

Instant Lift Waterproof Brow Pencil
4.6 out of 5 stars ; 11284 reviews4.6(11284)
$5.00
Free Gift with purchase
e.l.f. Cosmetics Holy Hydration! Daily Moisturizer
e.l.f. Cosmetics

Holy Hydration! Daily Moisturizer
4 out of 5 stars ; 327 reviews4(327)
$9.00
e.l.f. Cosmetics Fragrance Free Holy Hydration! Face Cream
e.l.f. Cosmetics

Fragrance Free Holy Hydration! Face Cream
4 out of 5 stars ; 411 reviews4(411)
$14.00
e.l.f. Cosmetics H2O Proof Eyeliner Pen
2 colors
e.l.f. Cosmetics

H2O Proof Eyeliner Pen
4.1 out of 5 stars ; 140 reviews4.1(140)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Stay All Day Blue Light Micro-Setting Mist
e.l.f. Cosmetics

Stay All Day Blue Light Micro-Setting Mist
3.9 out of 5 stars ; 92 reviews3.9(92)
$11.00
Free Gift with purchase
e.l.f. Cosmetics Ultimate Blending Brush
e.l.f. Cosmetics

Ultimate Blending Brush
4.7 out of 5 stars ; 3604 reviews4.7(3604)
$8.00
Free Gift with purchase
e.l.f. Cosmetics Clear Brow & Lash Mascara Set
e.l.f. Cosmetics

Clear Brow & Lash Mascara Set
4.3 out of 5 stars ; 208 reviews4.3(208)
$6.00
Free Gift with purchase
e.l.f. Cosmetics Instant Lift Brow Pencil Set
2 colors
e.l.f. Cosmetics

Instant Lift Brow Pencil Set
4.5 out of 5 stars ; 61 reviews4.5(61)
$6.00
Free Gift with purchase
e.l.f. Cosmetics Pout Clout Lip Plumping Pen
8 colors
e.l.f. Cosmetics

Pout Clout Lip Plumping Pen
4.5 out of 5 stars ; 5979 reviews4.5(5979)
$9.00
Free Gift with purchase
e.l.f. Cosmetics Ultra Precise Brow Pencil
4 colors
e.l.f. Cosmetics

Ultra Precise Brow Pencil
4.3 out of 5 stars ; 251 reviews4.3(251)
$7.00
Free Gift with purchase
e.l.f. Cosmetics Liquid Bronzer & Contour Duo Brush
e.l.f. Cosmetics

Liquid Bronzer & Contour Duo Brush
4.8 out of 5 stars ; 2646 reviews4.8(2646)
$10.00
Free Gift with purchase