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Ignite your curiosity

Meet the latest collection of emerging brands with products and stories that help you see possibilities in a whole new light.

Founded by Ryan and Baylee Relf. Shop Dime Beauty.


Luxurious skin care from the minds of a product developer and master esthetician. We’re obsessed with power couple Ryan and Baylee Relf’s mission to create clean, optimized skin care for people of all ages.

Why you’ll love it

Clean, effective skin care and fragrances with a timeless vibe.

Founded by Camille Bell & Johnny Velazquez. Shop Pound Cake.


Everyone’s best-ever red lip. We love Camille Bell's dedication to creating red lipstick that looks iconic on all skin and lip tones. Their solution? Approach lip products like foundation.

Why you’ll love it

A red lip that was actually made for you—vibrant, vegan, clean and opaque.

Founded by Kim and Tim Lewis. Shop CurlMix.


Wash day just got easier. A clean, four-step system created to serve natural hair? Long overdue. We're obsessed with CEO & co-founder, Kim Lewis’ accessible and convenient Wash and Go method.

Why you’ll love it

Four simple steps to moisturized, defined curls and coils.

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