SPARKED at Ulta Beauty™
Ignite your curiosity
Meet the latest collection of emerging brands with products and stories that help you see possibilities in a whole new light.
DRMTLGY
FOUNDED BY
Scott Futterman & Samuel Raoof
Built on more than 22 years of dermatology-rooted formulation and manufacturing expertise, DRMTLGY was created to make evidence-based skin care available to everyone. The formulas are crafted with expert chemists, rigorously tested in the lab and dermatologist-approved for powerful, visible results without the office visit.
Why you’ll love it
Every product is held to the highest standards—including 100+ tests to ensure consistency, safety and performance. All formulas are cruelty-free and non-irritating for powerful, visible results with precision and purpose.
Discover DRMTLGY
10 items
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DRMTLGY
Brightening Eye Masks with Peptides and Hyaluronic Acid
DRMTLGY
Needle-less Growth Factor Firming and Lifting Serum
Hairstory
Reinventing responsible hair care
Created to do more for your hair with fewer, better ingredients. It’s healthy hair care without compromise—featuring detergent-free cleansers and stylers, plus refills for a more sustainable way to care for your hair and the planet.
Why you’ll love it
The revolutionary New Wash cleans, conditions and balances your scalp and protects hair color in one step so you can go longer between washes and color appointments.
Discover Hairstory
11 items
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Hairstory
New Wash Original Cleansing & Conditioning Cream For All Hair Types
Hairstory
New Wash Rich Cleansing & Conditioning Cream For Thick, Coarse and Curly Hair
Hairstory
New Wash Deep Clean Cleansing & Conditioning Cream For Oily and Fine Hair
Hairstory
New Wash Method Original Cleansing & Conditioning Kit
iota
co-FOUNDED BY
Monique Meneses
Meneses created a treatment-focused body care collection with natural ingredients that deliver functional benefits and boost skin longevity.
Why you’ll love it
Feel good with nutritional body care that features plant-based multivitamins, stress adaptogens, antioxidants and prebiotics — clean, high-performance ingredients sourced from around the world — with a focus on whole-body health.
Discover iota
7 items
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Made by Mitchell
FOUNDED BY
Mitchell Halliday
Born from Mitchell’s dream to create bold, do-it-all makeup that doesn’t break the bank. Blursh put the brand on the map (and in makeup bags everywhere), becoming a viral fave for its pigment-packed, skin-loving formula. Made by Mitchell bring joys, color and confidence to beauty lovers everywhere.
Why you’ll love it
Multitasking, high-impact color that blends like a dream and plays by your rules.
Discover Made by Mitchell
9 items
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Made By Mitchell
Curve Case Cream Makeup Palette
Made By Mitchell
MFX2 Double Ended Makeup Brush
Made By Mitchell
Blursh Lights Liquid Highlighter
