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Meet the founders

Founded by David Yi. Shop good light.

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good light

Founded by David Yi (he/they)

About the brand

Beauty aisles are often starkly divided between men and women. Good light provides effective, gender inclusive products, inspired by Korean heritage, that are clean, vegan, cruelty-free and sustainably produced so that everyone with skin can feel seen.

About the founder

David is the ultimate multi-hyphenate: Author of Pretty Boys. Editor of his beauty platform, Very Good Light. Advocate for gender and identity inclusivity. And now, founder of a skin care line that goes beyond the binary.

Co-Founded by Fiona Co Chan. Shop Youthforia.

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Co-Founded by Fiona Co Chan (she/her)

About the brand

Makeup you can sleep in? *Insert mind blown emoji*. Inspired by her time living in Asia, the innovative formulas (hello, magical color-changing blush) and environmentally conscious ingredients were all slept in—ahem, we mean tested—by Fiona and her husband.

About the founder

After COVID hit, Fiona had more time to contemplate what she missed about going out. Not on the list? Washing her face at the end of the night. She figured, why not make makeup that’s actually good for your skin? And so, Youthforia was born.

Co-founded by Mei Kwok. Shop Dune Suncare.

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Dune Suncare

Co-founded by Mei Kwok (she/her)

About the brand

When you wear something every single day, you want it to be perfect. With sunscreen, that means invisible, packed with clinically proven skincare benefits, reef friendly, affordable and FUN. Dune is here to check off all those boxes.

About the founder

As an avid surfer, Mei knows a thing (or ten) about sunscreen. Her main concern was the white cast it left on her deeper complexion. Not to mention finding one that was also high quality and affordable. She and her co-founder Emily Doyle decided to create it themselves with the SPF of their dreams.