Makeup artist Mitchell Halliday felt inspired to create a collection of multi-purpose, inclusive products that reflect his bold, colorful style. This desire for inclusivity and practicality fueled his vision to craft a line that catered to a spectrum of needs and skin tones. Mitchell’s brand embodies accessibility, vibrancy and diversity.

Founded by Ole Henriksen, a proud gay man, the OLEHENRIKSEN brand is built on the principles of self-love, self-acceptance and authentic self-expression. They proudly support the LGBTQIA+ community through inclusive creator programs, PRIDE events and charitable giving to organizations including It Gets Better, The Trevor Project and GLAAD.

Founded by singer and self-taught makeup artist Halsey, about-face was made for diverse, boundary-breaking creatives. The brand is built on the truth that no one is just one thing. People are complex, layered, messy and beautiful because of it. Self-expression is how they honor that complexity.