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The Beauty of Pride

Celebrating the LGBTQ+ community and the power of self-expression.

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Shop LGBTQ+ owned and founded brands

New, noteworthy & exclusive!

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Brands we love

Makeup

LGBTQ+ owned & founded brands

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Skin care & body

LGBTQ+ owned & founded brands

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Fragrance

LGBTQ+ owned & founded brands

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Hair care & tools

LGBTQ+ owned & founded brands

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Brands that Give Back

good light Co-Founder David Yi

good light

The brand partners with True Colors United, a nonprofit organization that is dedicated to supporting the unique challenges faced by LGBTQ+ youth, who are 120% more likely than their peers to experience housing insecurity.

Beekman 1802

As a gay-founded brand built on kindness, the goat-milk based skin care company proudly partners with the Ali Forney Center to support at-risk LGBTQ+ youth. This year, they will be donating 100% of the profits from their special edition Bloom Cream and Pride Pin.

Madison Reed

The hair color company will be donating to Point Foundation, a nonprofit organization that supports the educational aspirations of LGBTQ+ and ally students to become impactful leaders in their communities

Brands that support Pride

Shop brands that give back to the LGBTQ+ community.

Ardell

Donates to IT GETS BETTER

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Garnier

Donates to OUT Foundation to support Pride

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Hally

Donates to Trans Lifeline Organization

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NYX PROFESSIONAL MAKEUP

Donates to the Los Angeles LGBT Center

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OPI

Donates to The Trevor Project

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Sally Hansen

Donates to Point Foundation's LGBTQ+ Scholarship Fund

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Scünci

Donates to Point Foundation’s LGBTQ+ Scholarship Fund

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Tangle Teezer

Donates to Stonewall Community Foundation

In honor of Pride Month and beyond, we are proud to support PFLAG National, and Equality Illinois in their missions to advance the well-being of the LGBTQ+ community.

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good light Co-Founder David Yi

Beauty for everyone

We’re committed to using the power of beauty to celebrate the possibilities within all of us.

Celebrating Beauty Without Limits

Diversity. Equity. Inclusion.

good light Co-Founder David Yi

Ulta Beauty Charitable Foundation

Empowering well-being for all.