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INTRODUCING

The Joy Project™

Inspired by Ulta Beauty associates, we’re on a mission to make the beauty world (and beyond) a more joyful place. Follow along here and on our social channels as we #joyforward together.

The Joy Project™

Read on for back-to-school beauty tips & picks

Beauty Trends

The vibes (and of course, the products) we're loving at the moment. Check back often for the latest.

Download the app for even more beauty tips

All the beauty at your fingertips. Download our app for even more tips customized to you. (Did we mention it’s free?)

  • Skin Analysis: Understand your skin’s unique needs with our virtual assessment.
  • Foundation Shade Matcher: Find your match virtually based on your skin tone and undertone.
  • GLAMlab® Virtual Try-On: Virtually try on thousands of products to match and swatch—including your fave nail looks and false lashes.

Get the app. Text “Beauty” to 95637.

Beauty Tips App

read & learn

The ultimate guide to your best skin ever

Your best skin is your healthiest skin. Full stop. So, start your journey with the basics: nourishing, clarifying and revitalizing.