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Beauty Tips

You want beauty tips to help you find that perfect foundation, that fragrance that hits all the right notes. Now it's all in one place—think helpful resources, quizzes and more.

The ultimate guide to your best skin ever

Your best skin is your healthiest skin. Full stop. So, start your journey with the basics: nourishing, clarifying and revitalizing.

Beauty Trends

The vibes (and of course, the products) we're loving at the moment. Check back often for the latest.

Makeup Obsession Liner Love


Liner Love

Smudged, winged, fine or foxy—Whatever your go-to style, we know it’s all about *options*. So, scroll on to find the latest liners to play with.

Skinfatuation Pick Your Perfect SPF


Pick Your Perfect SPF

Highly concentrated. Limitless options. Apply post cleanse and tone, before moisturizer for a targeted treatment to meet your skin goals.

Hair Goals


Styling & solutions

You've put in the extra effort. You're feeling your best. Now keep that feeling going—you (and your hair) deserve it.

Marc Jacobs


Radiance in a Bottle

Dior J’adore Eau de Parfum

Download the app for even more beauty tips

All the beauty at your fingertips. Download our app for even more tips customized to you. (Did we mention it’s free?)

  • Skin Analysis: Understand your skin’s unique needs with our virtual assessment.
  • Foundation Shade Matcher: Find your match virtually based on your skin tone and undertone.
  • Glamlab Virtual Try-On: Virtually try on thousands of products to match, swatch, love.
Ulta Beauty app icon.

Get the app. Text “Beauty” to 95637.

Buying Guides

When you’re searching for the perfect product, but don’t know where to start. Enter: these guides.

Foundation Shade Finder


Foundation Shade Finder

So you’ve taken our foundation quiz, but not sure which shade to get? Start here. Choose a specific foundation by brand, then select your shade range and undertone. We’ll narrow it down to the top 2-3 matches.

Hair Styling Tools Guide


Hair Styling Tools Guide

Your quest for the best hair tool should be simple. Use our guide to find the best hair dryer, curling iron or flat iron for you.

Fragrance Finder


Fragrance Finder

Whether you’re on the hunt for a signature scent or prefer to layer several to match your mood, we’ll help you find a fragrance you’ll fancy.