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INTRODUCING
The Joy Project™
Inspired by Ulta Beauty associates, we’re on a mission to make the beauty world (and beyond) a more joyful place. Follow along here and on our social channels as we #joyforward together.
Read on for back-to-school beauty tips & picks
Beauty Quizzes
Beauty Trends
The vibes (and of course, the products) we're loving at the moment. Check back often for the latest.
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- Skin Analysis: Understand your skin’s unique needs with our virtual assessment.
- Foundation Shade Matcher: Find your match virtually based on your skin tone and undertone.
- GLAMlab® Virtual Try-On: Virtually try on thousands of products to match and swatch—including your fave nail looks and false lashes.
Get the app. Text “Beauty” to 95637.
Buying Guides
If you're searching for the perfect beauty product or tool, our interactive guides will help you find the best product for you and your lifestyle.
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The ultimate guide to your best skin ever
Your best skin is your healthiest skin. Full stop. So, start your journey with the basics: nourishing, clarifying and revitalizing.