Discover Rare Beauty
Be inspired by these looks made to feel good in.
GLAMlab®
Soft Pinch(ed)
The viral pinch-perfect flush from cheeks to lips.
Shop the Soft Pinch look
12 items
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Rare Beauty
Warm Wishes Effortless Bronzer Stick
Rare Beauty
Perfect Strokes Universal Volumizing Mascara
Effortless bronzer
Softly sculpt cheeks, eyes and all over the face.
Shop the Effortless Bronzer look
12 items
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Rare Beauty
Warm Wishes Effortless Bronzer Stick
Rare Beauty
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
Rare Beauty
Perfect Strokes Universal Volumizing Mascara
Selena’s Most-Loved
The Founder’s favorites for a fresh-faced look.
Shop Selena's look
12 items
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Rare Beauty
Positive Light Liquid Luminizer
Rare Beauty
Brow Harmony Precision Eyebrow Pencil
Rare Beauty
Created by Selena Gomez, Rare Beauty is made to feel good in, without hiding what makes you unique.
Curated Rare Beauty Finds or Looks for You
Discover what makes Rare Beauty unique with fool-proof formulas for effortless looks that inspire confidence. Virtually try on Rare Beauty must-haves from best-selling Soft Pinch Liquid Blush to Selena’s Must-Haves and more using GLAMlab – available exclusively on iOS. Rare Beauty donates 1% of all sales to the Rare Impact Fund to expand access to youth mental health services and education globally.
*The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity.