Black-Owned Brands


Black-owned and founded brands

Black brilliance. Made for all.

Black-Owned Brands Fenty Beauty
Fenty Beauty

Fenty Beauty was created for everyone everywhere - focusing on a wide range of skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, for skin that looks like skin.

The brains behind it

Rihanna created Fenty Beauty after years of experimenting with the best-of-the-best in beauty - and still seeing a void in the industry for products that performed across all skin types and tones. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.

Black-Owned Brands BeautyStat Cosmetics

For BeautyStat, everything starts with science. Founded by a cosmetic chemist with a goal to cut through the smoke and mirrors in the beauty industry so that consumers find quality skincare with proven ingredients. Their patented technology is changing the skincare game to help products work harder and faster.

The brains behind it

Founder and CEO, Ron Robinson, worked as a cosmetic chemist for some of the top brands for over 20 years. He witnessed firsthand the confusion and clutter on the market and struck out to create effective products that help users feel confident in their own skin.

Black-Owned Brands BLK/OPL

For 26 years, BLK/OPL created high-quality yet affordable cruelty-free makeup and skincare focused on deeper skin tones. The brand has since reinvented their line with a focus on clean, dermatologist-approved skincare and innovative, highly pigmented cosmetics to complement their award-winning foundations and powders.

The brains behind it

CEO Desiree Rogers and President Cheryl Mayberry McKissack believe beauty is smart, unique, fun, easy and real. Together, they continue to build on the vision of the brand's founders—creating affordable beauty products for deeper skin tones.

Black-Owned Brands Beauty Bakerie
Beauty Bakerie

Founded by Cashmere Nicole, Beauty Bakerie combines sweet packaging with high-quality ingredients that enhance the beauty in everyone, every day.

Black-Owned Brands Briogeo

Founded by Nancy Twine, Briogeo has revolutionized clean and natural hair care, offering effective products and solutions for every ethnicity, background, hair type, texture and need.

Black-Owned Brands Juvia's Place
Juvia's Place

Founded by Chichi Eburu, Juvia’s Place creates products that enhance the true richness of deeper skin tones while ensuring options for everyone so we can all be bright, bold and proud.

Black-Owned Brands Sunday II Sunday
Sunday II Sunday

Founded by Keenan Beasley, Sunday II Sunday is designed for active people, removing sweat, restoring moisture and keeping you looking and feeling good.

Black-Owned Brands Mented Cosmetics
Mented Cosmetics

Founded by KJ Miller and Amanda Johnson, Mented Cosmetics designs everything from nude lipsticks to eyeshadow palettes to be perfectly pigmented to suit every complexion.

Black-Owned Brands Urban Hydration
Urban Hydration

Founded by Psyche and Vontoba Terry, Urban Hydration was designed to hydrate dry skin in a cleaner, more natural way while donating to charity organizations with every purchase.

Black-Owned Brands Black Girl Sunscreen
Black Girl Sunscreen

Founded by Shontay Lundy, Black Girl Sunscreen is on a mission to educate consumers about safe skin practices and sun protection and protect melanin beauties worldwide.

Black-Owned Brands Buttah

Founded by Dorion Renaud, Buttah aims to give melanin-rich skin the attention it deserves—to equip people with confidence to look in the mirror and truly love the skin they’re in.

Black-Owned Brands Homebody

Founded by Rebecca Grammer-Ybarra and Christiana Grammer, Homebody is a multifunctional wellness brand that harnesses the power of whole-plants, superfoods, adaptogens and botanicals for whole-body self-care.

Black-Owned Brands Melanin Haircare
Melanin Haircare

Founded by Whitney White, Melanin Haircare provides affordable high-quality, natural and nontoxic products that are multi-use and designed for all hair textures, genders and ages.

Black-Owned Brands Nude Sugar
Nude Sugar

Founded by Toni Michelle Braxton, Nude Sugar is a luxury body care line designed to promote healthy skin all over. Their proprietary formulas are both addicting and effective.

Black-Owned Brands Lamik

Founded by Kim Roxie, LAMIK Beauty is a vegan makeup line made with safe, nontoxic ingredients for women with diverse skin tones. Their motto: Beauty is revealed, not applied.

Black-Owned Brands Keys Soulcare
Keys Soulcare
Black-Owned Brands Eleven
Black Owned Brands Pattern
Black-Owned Brands SheaMoisture
Black-Owned Brands Uoma Beauty
Uoma Beauty
Black-Owned Brands Camille Rose
Camille Rose
Black-Owned Brands The Mane Choice
The Mane Choice
Black-Owned Brands Kreyol Essence
Kreyol Essence
Black-Owned Brands Luv Scrub
Luv Scrub
Black-Owned Brands Mixed Chicks
Mixed Chicks
Black-Owned Brands Design Essentials
Design Essentials
Black-Owned Brands Grace Eleyae
Grace Eleyae
Black Owned Brands Naturalicious
Black Owned Brands Ace Beauté
Ace Beauté
Black-Owned Brands Carol's Daughter
Carol's Daughter
Black-Owned Brands Flora & Curl
Flora & Curl
All Black-owned & founded

More to explore

Muse 100

Muse 100

A celebration of 100 inspirational Black voices.

Textured Hair

Textured hair

Love your curls. Celebrate your texture.

Champion diversity

Beauty is for everyone.