Founded by Beyoncé Knowles-Carter, Cécred is an inclusive brand that celebrates hair rituals across cultures. The transformational hair care line delivers strength, length and shine for all.

“Scalp health is foundational for overall hair health. A well-maintained scalp promotes strong, hydrated, and resilient hair growth, reducing common concerns like dryness, flakiness, and breakage."

“First, always check your match in daylight. Artificial lighting can make your skin look completely different. Second, swatch makeup on your jawline and match it to your chest and the center of your face.”