Black-Owned Brands
Black-owned and founded brands
Black brilliance. Made for all.
Fenty Beauty
Fenty Beauty was created for everyone everywhere - focusing on a wide range of skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, for skin that looks like skin.
The brains behind it
Rihanna created Fenty Beauty after years of experimenting with the best-of-the-best in beauty - and still seeing a void in the industry for products that performed across all skin types and tones. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different”.
BeautyStat
For BeautyStat, everything starts with science. Founded by a cosmetic chemist with a goal to cut through the smoke and mirrors in the beauty industry so that consumers find quality skincare with proven ingredients. Their patented technology is changing the skincare game to help products work harder and faster.
The brains behind it
Founder and CEO, Ron Robinson, worked as a cosmetic chemist for some of the top brands for over 20 years. He witnessed firsthand the confusion and clutter on the market and struck out to create effective products that help users feel confident in their own skin.
BLK/OPL
For 26 years, BLK/OPL created high-quality yet affordable cruelty-free makeup and skincare focused on deeper skin tones. The brand has since reinvented their line with a focus on clean, dermatologist-approved skincare and innovative, highly pigmented cosmetics to complement their award-winning foundations and powders.
The brains behind it
CEO Desiree Rogers and President Cheryl Mayberry McKissack believe beauty is smart, unique, fun, easy and real. Together, they continue to build on the vision of the brand's founders—creating affordable beauty products for deeper skin tones.
Beauty Bakerie
Founded by Cashmere Nicole, Beauty Bakerie combines sweet packaging with high-quality ingredients that enhance the beauty in everyone, every day.
Briogeo
Founded by Nancy Twine, Briogeo has revolutionized clean and natural hair care, offering effective products and solutions for every ethnicity, background, hair type, texture and need.
Juvia's Place
Founded by Chichi Eburu, Juvia’s Place creates products that enhance the true richness of deeper skin tones while ensuring options for everyone so we can all be bright, bold and proud.
Sunday II Sunday
Founded by Keenan Beasley, Sunday II Sunday is designed for active people, removing sweat, restoring moisture and keeping you looking and feeling good.
Mented Cosmetics
Founded by KJ Miller and Amanda Johnson, Mented Cosmetics designs everything from nude lipsticks to eyeshadow palettes to be perfectly pigmented to suit every complexion.
Urban Hydration
Founded by Psyche and Vontoba Terry, Urban Hydration was designed to hydrate dry skin in a cleaner, more natural way while donating to charity organizations with every purchase.
Black Girl Sunscreen
Founded by Shontay Lundy, Black Girl Sunscreen is on a mission to educate consumers about safe skin practices and sun protection and protect melanin beauties worldwide.
Buttah
Founded by Dorion Renaud, Buttah aims to give melanin-rich skin the attention it deserves—to equip people with confidence to look in the mirror and truly love the skin they’re in.
Homebody
Founded by Rebecca Grammer-Ybarra and Christiana Grammer, Homebody is a multifunctional wellness brand that harnesses the power of whole-plants, superfoods, adaptogens and botanicals for whole-body self-care.
Melanin Haircare
Founded by Whitney White, Melanin Haircare provides affordable high-quality, natural and nontoxic products that are multi-use and designed for all hair textures, genders and ages.
Nude Sugar
Founded by Toni Michelle Braxton, Nude Sugar is a luxury body care line designed to promote healthy skin all over. Their proprietary formulas are both addicting and effective.
Lamik
Founded by Kim Roxie, LAMIK Beauty is a vegan makeup line made with safe, nontoxic ingredients for women with diverse skin tones. Their motto: Beauty is revealed, not applied.
More to explore