Black-owned and founded brands
Discover the ingredients, the efficacy and the artistry.
Donna's Recipe
Tabitha’s uplifting content made her a star, but her hair (lovingly nicknamed Donna) is taking over the spotlight. With the help of clean, vegan, health-conscious ingredients, she’s inspiring others to embrace their natural texture.
The brains behind it
You probably already know Tabitha Brown for her positive presence and soothing, plant-based recipes. She teamed up with friend and entrepreneur, Gina Woods, for this 100% woman-owned and self-funded endeavor.
Bread Beauty Supply
The staples you can always rely on—that’s BREAD. Taking the complexity out of haircare for coily, curly and wavy hair types is at the heart of everything they do. And we can't get enough of their clean, minimalist packaging.
The brains behind it
Maeva Heim grew up in Western Australia and spent her formative years in her mother’s African braiding salon. After working in the beauty industry, it was her own journey navigating the transition from chemically straightened to natural hair that inspired BREAD.
Bevel
Bevel is the first and only head-to-toe grooming brand that prioritizes the needs of Black men and people of color, customized with the best ingredients for shaving, skin and textured hair needs. Every product from start to finish is designed with curly, coarse hair in mind.
The brains behind it
Founder Tristan Walker saw a gap in the market—no one was making products specifically for Black men and their unique hair and skin needs. Thus, Bevel was born, creating first-class grooming solutions.
hanahana beauty
At hanahana beauty, skin care is an integral part of self-care rituals. Their ingredients are both consciously clean and sustainably sourced, starting with the star of their assortment—shea butter imported directly from Ghana.
The brains behind it
Abena Boamah-Acheampong is a Ghanian American former teacher. She created the brand with a mission to help people be intentional about caring for their skin with products to feel smooth and confident.
Golde
Who says wellness has to be complicated? Golde is here to make it more accessible, easy and, most of all, fun. With delicious superfood blends to boost beauty from the inside out—everything from ingestible collagen to digestive support.
The brains behind it
Trinity Mouzon Wofford started Golde from her Brooklyn apartment in 2017. One latte mix has ballooned into a whole line of natural, vegan-friendly elixirs with the goal of helping everyone feel their best.
15% Pledge