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Celebrating Black Beauty

Discover Black-owned & founded brands, amazing new products and tips from Black beauty pros.

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On our radar

Learn more about the brands and products honoring Black beauty.

Founded by Beyoncé Knowles-Carter

Discover Cécred

Founded by Beyoncé Knowles-Carter, Cécred is an inclusive force of excellence in hair care that celebrates hair rituals across cultures. The line combines patent-pending tech with ancient wisdom to deliver strength, moisture and shine for all.

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New & noteworthy

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Brands we love

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Pro tips and products for every texture, shade and story.

Hair Care

From the expert

Why is scalp health important?

“Scalp health is foundational for overall hair health. A well-maintained scalp promotes strong, hydrated, and resilient hair growth, reducing common concerns like dryness, flakiness, and breakage."

Michelle O'Connor

Ulta Beauty Pro Team Artist

From the expert

Best advice for scalp health?

“Regularly cleanse and hydrate your scalp, balance natural oils with scalp treatments and incorporate regular massages to help stimulate blood flow and support growth.”

Vernon Francois

Ulta Beauty Pro Team Member

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10 items

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Makeup

From the expert

How do you ensure a good shade match?

“First, always check your match in daylight. Artificial lighting can make your skin look completely different. Second, swatch makeup on your jawline and match it to your chest and the center of your face.”

Jaleesa Jaikaran

Professional Makeup Artist

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Skin Care

From the expert

What's your best advice for hyperpigmentation and discoloration?

“Sunscreen with an SPF of 30 or higher is the most important product to help prevent dark spots and uneven skin tone. [And] be patient. Stubborn spots need time to turnover. ”

Sara K. Land, M.S.; L.E.

Skin Services Trainer

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4 items

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15% Pledge

Ulta Beauty is a partner of the Fifteen Percent Pledge. We're proud to be expanding our assortment to include even more Black-owned brands.
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Brands that Give Back

Give Back - Conscious Beauty at Ulta Beauty

Kreyòl Essence

The brand creates sustainable jobs for farmers and women in Haiti, increases diversity in clinical research and empowers underrepresented groups with education and resources.

Give Back - Conscious Beauty at Ulta Beauty

Black Girl Sunscreen

Founder Shontay Lundy mentors students and entrepreneurs while the brand also supports Learn 2 Derm and the Lupus Foundation of America, providing underserved communities with education and resources.

Give Back - Conscious Beauty at Ulta Beauty

Briogeo

Briogeo focuses their efforts in conservation and community well-being, believing that meaningful change happens in the interconnectedness of social and environmental issues.

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Textured hair

Love your curls. Celebrate your texture.

MUSE Accelerator

Magnifying, uplifting, supporting and empowering the influence that Black voices bring to the beauty industry.

Love chatting Black Beauty?

Check out Ulta Beauty Community to connect with fellow Black Beauty aficionados on the best products, tips and trends.

Celebrating Beauty Without Limits

Diversity. Equity. Inclusion.