Celebrating Black Beauty
Discover Black-owned & founded brands, amazing new products and tips from Black beauty pros.
On our radar
Learn more about the brands and products honoring Black beauty.
New & exclusive
Discover CĂ©cred
Founded by Beyoncé Knowles-Carter, Cécred is an inclusive brand that celebrates hair rituals across cultures. The transformational hair care line delivers strength, length and shine for all.
Pro tips and products for every texture, shade and story.
Hair Care
From the expert
Why is scalp health important?
“Scalp health is foundational for overall hair health. A well-maintained scalp promotes strong, hydrated, and resilient hair growth, reducing common concerns like dryness, flakiness, and breakage."
Michelle O'Connor
Ulta Beauty Pro Team Artist
From the expert
Best advice for scalp health?
“Regularly cleanse and hydrate your scalp, balance natural oils with scalp treatments and incorporate regular massages to help stimulate blood flow and support growth.”
Vernon Francois
Ulta Beauty Pro Team Member
Makeup
From the expert
How do you ensure a good shade match?
“First, always check your match in daylight. Artificial lighting can make your skin look completely different. Second, swatch makeup on your jawline and match it to your chest and the center of your face.”
Jaleesa Jaikaran
Professional Makeup Artist
Skin Care
From the expert
What's your best advice for hyperpigmentation and discoloration?
“Sunscreen with an SPF of 30 or higher is the most important product to help prevent dark spots and uneven skin tone. [And] be patient. Stubborn spots need time to turnover. ”
Sara K. Land, M.S.; L.E.
Skin Services Trainer
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