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Unleash new possibilities

UB Media

Using our best-in-class first party data, UB Media gives brands the unique and powerful opportunity to connect with Ulta Beauty’s loyal audience of beauty enthusiasts. Our retail media network offers addressable advertising solutions to bolster winning digital strategies with personalized engagement and measurable returns.

We know beauty better than anyone

As the nation's largest beauty retailer, no one knows beauty like we do. Our 42 million+ Ulta Beauty Rewards™ members represent the largest group of beauty lovers in the industry. UB Media harnesses this powerful knowledge to help connect brands with our massive, highly engaged, unmatched audience.

Unlock your strategic priorities

Our ability to engage guests when, where and how they want to shop with hyper-focused advertising in a dynamic ecosystem further sets us apart. UB Media’s curated digital options span channels to help brands engage and inspire target audiences with actionable measurement.

Our Audiences

Connect to unmatched audience of beauty enthusiasts through first party data

Custom Solutions

Curated digital media offerings available onsite and offsite

Impactful Outcomes

Enhanced measurement and beauty consumer insights

Partner with our experts

Our dedicated UB Media team provides custom solutions and actionable insights for brand partners. We also offer an extended team of industry-leading media buying and services partners to provide top digital media strategy, planning and buying resources across channels.

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