SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

The best affordable makeup

Discover budget-friendly makeup that doesn’t compromise on quality.

Affordable Makeup Frequently Asked Questions

What is the best affordable makeup brand?

Explore these top-rated affordable makeup brands made for every budget and every style—all available at Ulta Beauty:

  • NYX Professional Makeup: Known for bold pigments, inclusive shade ranges, and pro-level products that won’t stretch your wallet.
  • Ulta Beauty Collection: Versatile, budget-conscious favorites for every makeup need—with high-performing formulas that make creating your looks simple and fun.
  • Morphe: Affordable brushes, palettes, and highly-pigmented products that help you slay every look—from natural to full glam.
  • e.l.f. Cosmetics: Delivers high-quality, cruelty-free makeup with unbeatable prices for everything from primers to palettes.

Can I buy affordable makeup products at Ulta Beauty?

Yes! Ulta Beauty is your go-to for accessible makeup that fits every budget. With a huge variety of choices, there’s something for everyone—from vibrant colors to everyday staples. No matter your style or skill level, you’ll find affordable options that make it easy to experiment and express yourself.

Can affordable makeup be good?

Absolutely! Affordable makeup can be just as good as higher-priced products. With advancements in beauty formulations, you can find budget-friendly options that deliver bold pigments, smooth textures, and long-lasting finishes.

Related Content: Titanium vs Ceramic Flat Iron, What is Snail Mucin, Azelaic Acid Benefits, What is Double Cleansing?, Best Eyebrow Products, Best Lip Products, Best Makeup Brushes, Best Makeup Primer, Best Eyeliners, Best Mascara, What is Hair Porosity?

Explore more Makeup Buying Guides and Beauty Education Articles