ULTA Beauty Collection

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And the award goes to…

Us! Make these Allure 2025 Best of Beauty Award Winners yours.

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Sweeten your lip game

Get excited—your go-to balm just added four new, juicy flavors.

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Spring is in the air

Set the tone with new uplifting scents that feel like a fresh start.

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12 items

ULTA Beauty Collection Eyeshadow Singles

40 colors

Only at Ulta

ULTA Beauty Collection Eyeshadow Singles

4.2(2796)

$9.00

ULTA Beauty Collection Automatic Retractable Eyeliner

18 colors

Only at Ulta

ULTA Beauty Collection Automatic Retractable Eyeliner

4.1(6936)

$9.50

ULTA Beauty Collection Cream Eye Shadow Stick

20 colors

Only at Ulta

ULTA Beauty Collection Cream Eye Shadow Stick

4.2(1204)

$10.50

ULTA Beauty Collection Gel Eyeliner Pencil

18 colors

Only at Ulta

ULTA Beauty Collection Gel Eyeliner Pencil

4.2(4129)

$10.50

ULTA Beauty Collection Cosmetic Pencil Sharpener

Only at Ulta

ULTA Beauty Collection Cosmetic Pencil Sharpener

4.6(1626)

$5.00

ULTA Beauty Collection Automatic Retractable Lip Liner

20 colors

Only at Ulta

ULTA Beauty Collection Automatic Retractable Lip Liner

4.2(1877)

$9.50

ULTA Beauty Collection Eyeshadow Singles
40 colors
Only at Ulta
ULTA Beauty Collection

Eyeshadow Singles
4.2 out of 5 stars ; 2796 reviews4.2(2796)
$9.00
ULTA Beauty Collection Automatic Retractable Eyeliner
18 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Eyeliner
4.1 out of 5 stars ; 6936 reviews4.1(6936)
$9.50
ULTA Beauty Collection Cream Eye Shadow Stick
20 colors
Only at Ulta
ULTA Beauty Collection

Cream Eye Shadow Stick
4.2 out of 5 stars ; 1204 reviews4.2(1204)
$10.50
ULTA Beauty Collection Gel Eyeliner Pencil
18 colors
Only at Ulta
ULTA Beauty Collection

Gel Eyeliner Pencil
4.2 out of 5 stars ; 4129 reviews4.2(4129)
$10.50
ULTA Beauty Collection Cosmetic Pencil Sharpener
Only at Ulta
ULTA Beauty Collection

Cosmetic Pencil Sharpener
4.6 out of 5 stars ; 1626 reviews4.6(1626)
$5.00
ULTA Beauty Collection Ultra Slim Brow Pencil
12 colors
Only at Ulta
ULTA Beauty Collection

Ultra Slim Brow Pencil
4.5 out of 5 stars ; 2510 reviews4.5(2510)
$11.00
ULTA Beauty Collection Automatic Retractable Lip Liner
20 colors
Only at Ulta
ULTA Beauty Collection

Automatic Retractable Lip Liner
4.2 out of 5 stars ; 1877 reviews4.2(1877)
$9.50
ULTA Beauty Collection Weightless Water Lip Stain
6 colors
Only at Ulta
ULTA Beauty Collection

Weightless Water Lip Stain
4.2 out of 5 stars ; 707 reviews4.2(707)
$11.50
ULTA Beauty Collection Luxe Satin Lipstick
27 colors
Only at Ulta
ULTA Beauty Collection

Luxe Satin Lipstick
4.2 out of 5 stars ; 790 reviews4.2(790)
$12.00
ULTA Beauty Collection Soft Blur Poreless Face Primer
2 sizes
Only at Ulta
ULTA Beauty Collection

Soft Blur Poreless Face Primer
4.3 out of 5 stars ; 767 reviews4.3(767)
$7.00 - $18.00
ULTA Beauty Collection Complexion Crush Foundation
26 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Foundation
4 out of 5 stars ; 81 reviews4(81)
$16.00
ULTA Beauty Collection Premium Round Cotton Pads
Only at Ulta
ULTA Beauty Collection

Premium Round Cotton Pads
4.4 out of 5 stars ; 29 reviews4.4(29)
$3.49
ULTA Beauty Collection Sculpting Brow Pencil
10 colors
Only at Ulta
ULTA Beauty Collection

Sculpting Brow Pencil
4.4 out of 5 stars ; 426 reviews4.4(426)
$12.00
ULTA Beauty Collection Adjustable Coverage Powder Foundation
20 colors
Only at Ulta
ULTA Beauty Collection

Adjustable Coverage Powder Foundation
4.3 out of 5 stars ; 531 reviews4.3(531)
$16.00
ULTA Beauty Collection Too Cheeky Lip & Cheek Color Stick
8 colors
Only at Ulta
ULTA Beauty Collection

Too Cheeky Lip & Cheek Color Stick
4.3 out of 5 stars ; 725 reviews4.3(725)
$13.00
ULTA Beauty Collection Juice Infused Lip Oil
8 colors
Only at Ulta
ULTA Beauty Collection

Juice Infused Lip Oil
4.3 out of 5 stars ; 3228 reviews4.3(3228)
$10.50
ULTA Beauty Collection Travel Essentials Brush Set
Only at Ulta
ULTA Beauty Collection

Travel Essentials Brush Set
4.3 out of 5 stars ; 32 reviews4.3(32)
$30.00
ULTA Beauty Collection Precision Face Razor Set
Only at Ulta
ULTA Beauty Collection

Precision Face Razor Set
4.6 out of 5 stars ; 9 reviews4.6(9)
$10.00
ULTA Beauty Collection Velour Powder Puff Trio
Only at Ulta
ULTA Beauty Collection

Velour Powder Puff Trio
4.2 out of 5 stars ; 23 reviews4.2(23)
$8.49
ULTA Beauty Collection Shiny Sheer Lip Gloss
14 colors
Only at Ulta
ULTA Beauty Collection

Shiny Sheer Lip Gloss
4.1 out of 5 stars ; 1197 reviews4.1(1197)
sale price %1
list price %1
ULTA Beauty Collection Inner Glow Serum Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Inner Glow Serum Concealer
4.2 out of 5 stars ; 340 reviews4.2(340)
$13.00
ULTA Beauty Collection Tweezer & Mirrored Case
Only at Ulta
ULTA Beauty Collection

Tweezer & Mirrored Case
4.4 out of 5 stars ; 372 reviews4.4(372)
$10.00
ULTA Beauty Collection Brow Tint Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Brow Tint Gel
4.2 out of 5 stars ; 2222 reviews4.2(2222)
$12.00
ULTA Beauty Collection Lip Quench Hydrating Balm
8 colors
Only at Ulta
ULTA Beauty Collection

Lip Quench Hydrating Balm
4.6 out of 5 stars ; 391 reviews4.6(391)
$10.00
ULTA Beauty Collection Flushed Powder Blush
8 colors
Only at Ulta
ULTA Beauty Collection

Flushed Powder Blush
4.6 out of 5 stars ; 413 reviews4.6(413)
$12.00
ULTA Beauty Collection Velvet Self Tanning Mitt
Only at Ulta
ULTA Beauty Collection

Velvet Self Tanning Mitt
2 out of 5 stars ; 4 reviews2(4)
$9.00
ULTA Beauty Collection Complexion Crush Full Coverage Concealer
16 colors
Only at Ulta
ULTA Beauty Collection

Complexion Crush Full Coverage Concealer
4.3 out of 5 stars ; 2491 reviews4.3(2491)
$12.00
ULTA Beauty Collection Nail File & Travel Case
Only at Ulta
ULTA Beauty Collection

Nail File & Travel Case
4.8 out of 5 stars ; 686 reviews4.8(686)
$4.00
ULTA Beauty Collection Precision Foundation Brush 106
Beauty Steal
Only at Ulta
ULTA Beauty Collection

Precision Foundation Brush 106
4.3 out of 5 stars ; 19 reviews4.3(19)
sale price %1
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Free Shipping – Diamond & Platinum Only!
+1 offers
ULTA Beauty Collection Sculpt & Glow Baked Face Palette
3 colors
Only at Ulta
ULTA Beauty Collection

Sculpt & Glow Baked Face Palette
4.6 out of 5 stars ; 366 reviews4.6(366)
$18.00
ULTA Beauty Collection Tinted Moisturizer SPF 24
8 colors
Only at Ulta
ULTA Beauty Collection

Tinted Moisturizer SPF 24
3.4 out of 5 stars ; 207 reviews3.4(207)
$16.50
ULTA Beauty Collection Wake-Up Call Under Eye Patches
Only at Ulta
ULTA Beauty Collection

Wake-Up Call Under Eye Patches
4.6 out of 5 stars ; 213 reviews4.6(213)
$19.00
ULTA Beauty Collection Plumped Up Pout Lip Gloss
9 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Lip Gloss
3.9 out of 5 stars ; 258 reviews3.9(258)
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ULTA Beauty Collection Jelly Gloss Lip Gel
6 colors
Only at Ulta
ULTA Beauty Collection

Jelly Gloss Lip Gel
4.5 out of 5 stars ; 191 reviews4.5(191)
$11.00
ULTA Beauty Collection Moisturizing Complexion Stick
24 colors
Only at Ulta
ULTA Beauty Collection

Moisturizing Complexion Stick
4.3 out of 5 stars ; 685 reviews4.3(685)
$16.00
ULTA Beauty Collection Color Snack Eyeshadow Duo
10 colors
Only at Ulta
ULTA Beauty Collection

Color Snack Eyeshadow Duo
4.4 out of 5 stars ; 390 reviews4.4(390)
$12.00
ULTA Beauty Collection Buffing Foundation Brush 108
Beauty Steal
Only at Ulta
ULTA Beauty Collection

Buffing Foundation Brush 108
2.8 out of 5 stars ; 6 reviews2.8(6)
sale price %1
list price %1
Free Shipping – Diamond & Platinum Only!
+1 offers
ULTA Beauty Collection Scented Hair & Body Mist
6 scents
Only at Ulta
ULTA Beauty Collection

Scented Hair & Body Mist
4.2 out of 5 stars ; 79 reviews4.2(79)
sale price %1
list price %1
ULTA Beauty Collection Comfort Grip Eyelash Curler
Only at Ulta
ULTA Beauty Collection

Comfort Grip Eyelash Curler
3.1 out of 5 stars ; 90 reviews3.1(90)
$10.00
ULTA Beauty Collection Exfoliating Round Cotton Pads
Only at Ulta
ULTA Beauty Collection

Exfoliating Round Cotton Pads
2.8 out of 5 stars ; 29 reviews2.8(29)
$4.49
ULTA Beauty Collection Matte Veil Longwear Eye Primer
Only at Ulta
ULTA Beauty Collection

Matte Veil Longwear Eye Primer
4.4 out of 5 stars ; 1921 reviews4.4(1921)
$13.00
ULTA Beauty Collection Buffing Concealer Brush 120
Beauty Steal
Only at Ulta
ULTA Beauty Collection

Buffing Concealer Brush 120
3.9 out of 5 stars ; 16 reviews3.9(16)
sale price %1
list price %1
Free Shipping – Diamond & Platinum Only!
+1 offers
ULTA Beauty Collection Eyelash Separator Tool
Only at Ulta
ULTA Beauty Collection

Eyelash Separator Tool
4.1 out of 5 stars ; 556 reviews4.1(556)
$10.00
ULTA Beauty Collection Mini Moods Eye Shadow Palette
5 colors
Only at Ulta
ULTA Beauty Collection

Mini Moods Eye Shadow Palette
4.4 out of 5 stars ; 475 reviews4.4(475)
$14.00
ULTA Beauty Collection Lash Flash Tubing Mascara
2 colors
Only at Ulta
ULTA Beauty Collection

Lash Flash Tubing Mascara
3.8 out of 5 stars ; 410 reviews3.8(410)
$13.00
ULTA Beauty Collection Matte Veil Setting Spray
2 sizes
Only at Ulta
ULTA Beauty Collection

Matte Veil Setting Spray
4.3 out of 5 stars ; 234 reviews4.3(234)
$7.50 - $13.00
ULTA Beauty Collection 12 Pan Eye Shadow Palette Everyday Faves
Only at Ulta
ULTA Beauty Collection

12 Pan Eye Shadow Palette Everyday Faves
4.2 out of 5 stars ; 45 reviews4.2(45)
$20.00
ULTA Beauty Collection Velvet Matte Lip Crayon
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Matte Lip Crayon
4.4 out of 5 stars ; 378 reviews4.4(378)
$12.00
ULTA Beauty Collection Velvet Veil Minerals Powder Foundation
12 colors
Only at Ulta
ULTA Beauty Collection

Velvet Veil Minerals Powder Foundation
4.1 out of 5 stars ; 418 reviews4.1(418)
$16.00
ULTA Beauty Collection Magic Marker Lip Stain
4 colors
Only at Ulta
ULTA Beauty Collection

Magic Marker Lip Stain
4.2 out of 5 stars ; 307 reviews4.2(307)
$11.50
ULTA Beauty Collection ULTAmate Lashes Mascara
4 colors
Only at Ulta
ULTA Beauty Collection

ULTAmate Lashes Mascara
3.7 out of 5 stars ; 288 reviews3.7(288)
$12.00
ULTA Beauty Collection Dual Ended Bronzing Brush 184
Beauty Steal
Only at Ulta
ULTA Beauty Collection

Dual Ended Bronzing Brush 184
sale price %1
list price %1
Free Shipping – Diamond & Platinum Only!
+1 offers
ULTA Beauty Collection Full Coverage Foundation Brush 100
Beauty Steal
Only at Ulta
ULTA Beauty Collection

Full Coverage Foundation Brush 100
3.8 out of 5 stars ; 17 reviews3.8(17)
sale price %1
list price %1
Free Shipping – Diamond & Platinum Only!
+1 offers
ULTA Beauty Collection Dewy Glaze Setting Spray
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray
4.5 out of 5 stars ; 125 reviews4.5(125)
$13.00
ULTA Beauty Collection Solar Flare Lip Topper
4 colors
Only at Ulta
ULTA Beauty Collection

Solar Flare Lip Topper
4.3 out of 5 stars ; 27 reviews4.3(27)
$12.50
ULTA Beauty Collection Round Eyelash Curler
Only at Ulta
ULTA Beauty Collection

Round Eyelash Curler
3.3 out of 5 stars ; 10 reviews3.3(10)
$16.00
ULTA Beauty Collection Lightweight Matte Finishing Powder
6 colors
Only at Ulta
ULTA Beauty Collection

Lightweight Matte Finishing Powder
4.3 out of 5 stars ; 192 reviews4.3(192)
$14.00
ULTA Beauty Collection Teardrop Blender Sponge
Only at Ulta
ULTA Beauty Collection

Teardrop Blender Sponge
3.6 out of 5 stars ; 14 reviews3.6(14)
$6.49
ULTA Beauty Collection Dewy Glaze Setting Spray Travel Size
Only at Ulta
ULTA Beauty Collection

Dewy Glaze Setting Spray Travel Size
4.6 out of 5 stars ; 36 reviews4.6(36)
$7.50
ULTA Beauty Collection Axolotl Bath Bomb Fizzer
Only at Ulta
ULTA Beauty Collection

Axolotl Bath Bomb Fizzer
4.4 out of 5 stars ; 8 reviews4.4(8)
$9.00
ULTA Beauty Collection Dual Fiber Foundation Brush 110
Beauty Steal
Only at Ulta
ULTA Beauty Collection

Dual Fiber Foundation Brush 110
3.3 out of 5 stars ; 3 reviews3.3(3)
sale price %1
list price %1
Free Shipping – Diamond & Platinum Only!
+1 offers
ULTA Beauty Collection Plumped Up Pout Lip Balm
6 colors
Only at Ulta
ULTA Beauty Collection

Plumped Up Pout Lip Balm
4.3 out of 5 stars ; 53 reviews4.3(53)
$11.00
ULTA Beauty Collection Color Punch Longwear Liquid Eyeliner
10 colors
Only at Ulta
ULTA Beauty Collection

Color Punch Longwear Liquid Eyeliner
3.1 out of 5 stars ; 36 reviews3.1(36)
$12.00
ULTA Beauty Collection Premium Oval Cotton Pads
Only at Ulta
ULTA Beauty Collection

Premium Oval Cotton Pads
4.5 out of 5 stars ; 12 reviews4.5(12)
$3.99