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Free choice of gift with $22 Ulta Beauty Collection purchase (valid thru 11.21.26 in-store and online. While supplies last; in-store availability may vary. Purchase threshold cannot be combined across shipping, pickup, and same-day delivery)
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Highlights
Summary
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make pigments pop and eliminate fallout. Formerly known as Matte Eye Primer.
Benefits
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
Features
- Proudly cruelty free with clean ingredients
- Tube sleeve made from 79% bioplastic
Item 2620482
Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application.
Isododecane, Mica, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Cyclohexasiloxane, Quaternium-90 Bentonite, Sorbitan Sesquioleate, Trihydroxystearin, Propylene Carbonate, Triethoxycaprylylsilane. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Most Helpful Positive Review
My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other nig...
Most Helpful Critical Review
Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a litt...
1942 results
Try literally anything else
It did hold my eyeshadow for 12+ hours and it was easy to apply. It makes me look kind of sickly because of the weird orange-beige color. It shows texture in places I didn't think I had texture. It made my shadows appear muddy and no where near their actual colors, like it dimmed them down and even my brightest pink was no longer pink. It was ugly.
But It!!
We live in Southwest Florida. THIS SURVIVED 10 HOURS AT THE FOOTBALL FIELD! I'm 46. I do not wear a lot of makeup. But this makes a huge difference! No creasing, caking, smearing. My makeup was still looking good after many long days out in the heat, humidity and chaos.
Great replacement for eye shadow primer
This matte primer is great! I have been searching for one just like this. It goes on well and blends nicely. I wear it under my eye shadow, and it lasts all day. Please don't stop making this!
I have purchased this multiple times
It really helps to keep your eyeshadow fresh all day
It Just Works!
Have been using this for years. I have mature, hooded lids and very fair skin. Never creases, you only need a VERY small amount for both lids. Though I am fair, the color is not too dark, and it evens out my lids, covering dark veins. Nothing negative to say!
Questions
Q&A
Showing 20 out of 31 Questions
- Q
Does this prevent eye shadow, especially cream shadows, from creasing?
- Asked by Wondering
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this long wear eye primer prevents creasing and enhances color payoff.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by Beautyspell
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product does not have vegan certification at this time.Was this answer helpful to you
- Q
Does this product come in different shades? Thanks
- Asked by Marguerite
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This product is only available in one universal shade.Was this answer helpful to you
- Q
Is this primer good for oily lids?
- Asked by Ali
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Absolutely! This matte finish is great for oily lids.Was this answer helpful to you
- Q
I have hyperpigmentation on my eyelids. Will this help to conceal it/even out my tone before applying shadow, or would you recommend a concealer as well?
- Asked by Chaotic-chickpea
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This primer gives a sheer wash of color. We would recommend applying the primer first and following with concealer on top for extra coverage.Was this answer helpful to you
- Q
Is this the same formula as the previous matte primer?
- Asked by Sherry
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this is the same eye primer formula you know and love!Was this answer helpful to you
- Q
How long does this product last before it expires?
- Asked by Emily
- Verified Reply - Staff ExpertThis product has a shelf life of 30 monthsWas this answer helpful to you
- Q
Is this the same formula as the tinted eye primer but just without the tint?
- Asked by Erica
- Verified Reply - Staff ExpertHi there. This is not the exact same formula, but is very similar. This has a nude tint with a matte finish, whereas the Tinted Eye Primers have a tint of color with a pearl finish.Was this answer helpful to you
- Q
Does this have a wand or squeezes directly from the tube?
- Asked by thanna
- Verified Reply - Staff ExpertIt is a squeeze-tube dispenser.Was this answer helpful to you
- Q
Do I put this on before or after applying my all over face foundation? I usually do my eyes last therefore I already have foundation on my eyelids before putting in eyeshadow. I've never used eye primer before just all over face primer
- Asked by Kaitybell2018
- Verified Reply - Staff ExpertIf you're applying foundation over your lids, we'd recommend applying the eye primer first to your bare lids for best results. Enjoy!Was this answer helpful to you
- Q
Is this the same formula as the previous matte primer?
- Asked by Sherry
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this is the same eye primer formula you know and love!Was this answer helpful to you
- Q
How long does this product last before it expires?
- Asked by Emily
- Verified Reply - Staff ExpertThis product has a shelf life of 30 monthsWas this answer helpful to you
- Q
Is this the same formula as the tinted eye primer but just without the tint?
- Asked by Erica
- Verified Reply - Staff ExpertHi there. This is not the exact same formula, but is very similar. This has a nude tint with a matte finish, whereas the Tinted Eye Primers have a tint of color with a pearl finish.Was this answer helpful to you
- Q
Does this have a wand or squeezes directly from the tube?
- Asked by thanna
- Verified Reply - Staff ExpertIt is a squeeze-tube dispenser.Was this answer helpful to you
- Q
Do I put this on before or after applying my all over face foundation? I usually do my eyes last therefore I already have foundation on my eyelids before putting in eyeshadow. I've never used eye primer before just all over face primer
- Asked by Kaitybell2018
- Verified Reply - Staff ExpertIf you're applying foundation over your lids, we'd recommend applying the eye primer first to your bare lids for best results. Enjoy!Was this answer helpful to you
- Q
does this primer work well for oily eyelids?
- Asked by pricilla
- Verified Reply - Staff ExpertThis is a great choice for those with oily eyelids!Was this answer helpful to you
- Q
I have VERY oily eyelids. Will this keep them matte?
- Asked by SR
- Verified Reply - Staff ExpertThis is a great choice for those with oily eyelids!Was this answer helpful to you
- Q
I was wondering how this would work to help conceal tiny reddish veins on my eyelids. I'm older and have allergies, I struggle with this.
- Asked by Susan
- Verified Reply - Staff ExpertThe nude shade is a translucent formula, so although it won't provide full coverage, it will help to lessen their appearance a bit. We hope this info is helpful!Was this answer helpful to you
- Q
Is this gluten and soy free?
- Asked by lb
- Verified Reply - Staff ExpertNo, this product is not gluten-free, nor does it feature a soy-free claim specifically, so we recommend reviewing the ingredients list with your physician prior to use if you have any sensitivities to soy or to gluten.Was this answer helpful to you
- Q
Can this be used as an under eye concealer primer as well, much like the Benefit Stay Don't Stray?
- Asked by Janel
- Verified Reply - Staff ExpertThis product is used to prolong wear of your eye shadow, we do not recommend using it as a under eye concealer.Was this answer helpful to you