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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Urban Decay Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Benefits
- This nude, creamy eyeshadow primer dries translucent to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye makeup look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
Features
- Paraben-free
- Vegan
- Cruelty-free
• Smooth on just a touch of Eye Shadow Primer Potion before your eyeshadow for 24 hours of long-lasting wear and NO creasing. You can also wear alone for a subtle neutral eye makeup look. • Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
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Questions
Ask a QuestionQ&A
Showing 5 out of 92 Questions
- Q
Why did you stop making the Eye Shadow Primer in color?
- Asked by lesks
- Official Answer By Urban Decay - BEHello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
- Q
How does this primer work for dark skin women?
- Asked by Astella
- Official Answer By Urban Decay - BEHello there! Our Original Eyeshadow Primer Potion is designed to work across a wide range of skin tones, including darker skin tones. Its purpose is to create a smooth, even base for eyeshadow application, preventing creasing, fading, and enhancing color vibrancy. While the primer itself is a nude shade, it blends invisibly into the skin and doesn't typically affect the appearance of eyeshadow colors on darker skin tones. For the most accurate representation of how it will look on your specific skin tone, we recommend checking out online reviews, swatches, and tutorials by makeup artists and beauty influencers with darker complexions. They often demonstrate how the primer performs and interacts with various eyeshadow shades on deeper skin tones. You can also visit a store that carries Urban Decay to see the primer in person.Was this answer helpful to you
- Q
What type of makeup remover do you need to use to remove this from your eyelids.
- Asked by Butterfly
- Official Answer By Urban Decay - BEHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. We suggest that you use our sister brand Garnier, and try their SkinActive Micellar Cleansing Water to remove this product. We hope this was helpful!Was this answer helpful to you
- Q
Is there truly a difference between Anti-Aging and the Original?
- Asked by sam
- Official Answer By Urban Decay - BEHello there! This is a great question. Our Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear. Our Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours. If you want a primer with anti-aging properties, we absolutely recommend the Anti-Aging Eyeshadow Primer Potion. We hope this was helpful!Was this answer helpful to you
- Q
Does this product have any retinol type ingredients?
- Asked by TP22
- Official Answer By Urban Decay - BEHi there! Thank you for reaching out to us about our Anti-Aging Eyeshadow Primer Potion. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. We hope this was helpful and that you give this product a try soon!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3233Everyday
- 1779Going Out
- 1069Work
- 873Natural Effect
- 719Smokey Effect
Describe Yourself
- 1779Natural Style
- 1718Classic Style
- 738Trendy Style
- 3Makeup lover
- 2Oily eyelids
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6096 results
Good
Good
Great Little Product
I ordered this to try and I'm impressed. A little goes a long way so this will last. Your eyeshadow will last too.
Not good
I used to wear this about 7 years ago and i'm not sure if they changed the formula. It does not sit on your lids right and causes more noticeable creasing with eyeshadow than just wearing concealer on your lids. You need a lot to make sure you have an even layer otherwise it will come out super blotchy. Disappointed with my purchase.
Not good
I used to wear this about 7 years ago and i'm not sure if they changed the formula. It does not sit on your lids right and causes more noticeable creasing with eyeshadow than just wearing concealer on your lids. You need a lot to make sure you have an even layer otherwise it will come out super blotchy. Disappointed with my purchase.
Meh
Not impressed. I bought this because the brand I usually use wouldn't have any in stock for several weeks and I was almost out. This lasts through most of the work day, but by the end, shadow is starting to crease. Will not buy again.