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Sustainable Packaging

Through Conscious Beauty at Ulta Beauty®, we're recognizing brands that are making efforts to improve packaging sustainability. To qualify, at least 50% of a brand’s total packaging, by weight, sold at Ulta Beauty must be recyclable, refillable or made from recycled or bio-sourced materials.*

The Beauty Dropoff

We’re partnering with Pact Collective, a nonprofit working to help end packaging waste by collecting hard-to-recycle beauty empties to help less end up in landfills. The Beauty Dropoff™ is available at all Ulta Beauty locations.

For your beauty haul

Reduce plastic use by filling our reusable, 100% pre-consumer recycled cotton tote with your Conscious Beauty faves.

Brands we support

Recyclable, refillable or made from recycled or bio-sourced materials. These brands make an impact through their packaging.

Sol de Janeiro

Sol de Janeiro

Sol de Janeiro is committed to spreading joy by prioritizing recyclable and reusable packaging and offering refills, saving up to 89% of plastic packaging waste.

Bondi Boost

Bondi Boost

Bottles are made using sustainable materials that are recyclable for better hair and a better planet.

Estée Lauder

Estée Lauder

By the end of 2025, Estée Lauder aims to provide 75-100% of packaging that is recyclable, refillable, reusable, recycled or recoverable. Currently, 76% of Estée Lauder’s product packaging fits into one of these categories.

Ulta Beauty has pledged that by 2025, 50% of assortment packaging sold will be recyclable, refillable or made from recycled or bio-sourced materials.

Conscious Beauty at Ulta Beauty standards do not apply to products on clearance.

*The 50% is calculated across all a brand's non-clearance products. The percentage may vary by product.