Sustainable Packaging
Through Conscious Beauty at Ulta Beauty®, we're recognizing brands that are making efforts to improve packaging sustainability. To qualify, at least 50% of a brand’s total packaging, by weight, sold at Ulta Beauty must be recyclable, refillable or made from recycled or bio-sourced materials.*
The Beauty Dropoff
We’re partnering with Pact Collective, a nonprofit working to help end packaging waste by collecting hard-to-recycle beauty empties to help less end up in landfills. The Beauty Dropoff™ is available at all Ulta Beauty locations.
For your beauty haul
Help reduce plastic use by filling our reusable, 100% pre-consumer recycled cotton tote with your Conscious Beauty faves.
Brands we support
Recyclable, refillable or made from recycled or bio-sourced materials. These brands make an impact through their packaging.
Kaia Naturals
Sustainability is at the core of Kaia Naturals, from paper packaging and 50% post-consumer recycled resin containers to refillable options. Plus, 90% of their products are locally made to keep their footprint small.
Innersense Organic Beauty
From 100% post-consumer recycled materials to refill pouches, Innersense is constantly finding new ways to shrink their footprint and support a more sustainable future.
Sol de Janeiro
Sol de Janeiro is committed to spreading joy by prioritizing recyclable and reusable packaging through refills that save up to 89% of plastic waste.
Ulta Beauty has pledged that by the end of 2025, 50% of assortment packaging sold will be recyclable, refillable or made from recycled or bio-sourced materials.
Conscious Beauty at Ulta Beauty® standards do not apply to products on clearance.
*The 50% is calculated across all a brand's non-clearance products. The percentage may vary by product.
**Based on FY22 Production Volume shipped to distribution facilities.