Commitment to Curating & Nurturing a Diverse Assortment
In 2021, we proudly joined the 15% Pledge and more than doubled the number of Black-owned brands in our unparalleled assortment. This year, we will continue building upon our work to help diverse leaders, founders and entrepreneurs thrive in the beauty industry.
We will be launching a Brand Partner Accelerator Program focused on early-stage BIPOC beauty brands. We will provide time, resources and mentorship to educate, inspire and support brand development for retail readiness.
To offer founders of color greater access, capital and expertise, we will invest $5 million in New Voices, a venture capital firm that partners with and invests in entrepreneurs of color to drive scalable, sustainable businesses and create generational wealth. As the VC’s beauty retail partner, we will provide priority access to shelf space, merchandising and marketing support.
Additionally, we’re allocating $3.5 million to in-store merchandising support so guests can more readily find the Black-owned, Black-founded and Black-led brands within our assortment.