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BEAUTY HAPPENS HERE.

Shadow play 

Four eye looks to make your own—dreamy, defined, colorful, moody. 

GLAMlab® looks

Virtually try on personalized eyeshadow effects in just a few clicks.

Shimmering

Whimsical, weightless and polished—this sparkle effect feels like pure magic. 

Shimmering

12 items

Sculpted

Velvety shades that say “I’ve got this”. Stick to matte formulas to naturally enhance your eye shape.

Sculpted

12 items

Vibrant

Creamy finishes make this fun, color-drenched look easy to apply. Use a muted base or primer to dial up the saturation.

Vibrant

12 items

Smoky

Intense, mesmerizing charcoals will have you owning the night. Smudge the darkest hues near your lash line and blend outward.

Smoky

12 items

Your turn!

Share how you’ve made these eyeshadow looks uniquely yours.

Ulta Beauty Community

Frequently Asked Questions: Best Eyeshadow

What are the best eyeshadow products for a smoky look?

To achieve a smoky eye, opt for black eyeshadow, brown eyeshadow or deep gray tones. These shades create depth and drama, perfect for a sultry look. For a seamless blend, use matte eyeshadow formulas, as they provide a smooth, non-reflective finish. Pair these with powder eyeshadow for easy layering and blending.

What eyeshadow works best for vibrant, colorful looks?

For bold and vibrant looks, colorful eyeshadow is your go-to. Look for highly pigmented eyeshadow singles in bright blue, green or pink. Cream eyeshadow and liquid eyeshadow are excellent choices for vibrant looks, as they often deliver intense color payoff and long-lasting wear.

What type of eyeshadow is best for a sculpted, natural look?

To achieve a sculpted, natural look, stick to nude eyeshadow shades like beige, taupe and soft browns. Matte eyeshadow works best for defining the crease and creating a subtle contour. For a polished finish, use powder eyeshadow, which blends effortlessly for a natural effect.

What eyeshadow is best for a shimmering or glowing effect?

For a shimmering or glowing effect, choose shimmer eyeshadow, glitter eyeshadow or metallic eyeshadow. These formulas add sparkle and dimension to your look. Apply them to the center of your eyelids or inner corners for a radiant pop. Liquid eyeshadow with shimmer or glitter is also a great option for a high-impact glow.

What are the different types of eyeshadow forms and finishes?

Eyeshadow comes in various formulas, each offering unique benefits:

  • Powder eyeshadow: The most common type, ideal for blending and layering.
  • Cream eyeshadow: Offers a smooth, buildable texture and is great for vibrant looks.
  • Liquid eyeshadow: Provides intense pigmentation and long-lasting wear.
  • Matte eyeshadow: Perfect for creating depth and definition without shine.
  • Shimmer eyeshadow: Adds a soft, glowing effect to your makeup.
  • Glitter eyeshadow: Delivers bold sparkle for dramatic looks.
  • Metallic eyeshadow: Creates a reflective, high-shine finish.

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