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All the feels

An innovative, playful lineup of transformative textures and sensations.

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Warming, cooling, reviving, soothing.

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We’re obsessed with playful, feel-good formulas and applicators. What sensorial products make your routine a little more fun?

Texture in Makeup & Skin Care

Discover the art of texture at Ulta Beauty, where every product transforms your routine into a sensory experience. From bouncy, jelly makeup to warming, cooling beauty must-haves, we have textures that dazzle and delight. Indulge in fluffy, scrubby body care and explore applicators designed to feel like a dream. Find textures that inspire your self-care rituals and spark your self-expression.

What is jelly makeup?

Jelly makeup has a unique, gel-like texture that feels lightweight and bouncy on the skin. It’s often used in products like blushes, highlighters, and foundations, delivering a sheer, dewy finish that's easy to build and blend. Its refreshing texture makes it a go-to for creating natural, glow-from-within looks.

How to use jelly makeup?

Using jelly makeup is simple! For best results, apply it with your fingers or a damp makeup sponge to tap and blend the product onto your skin. Whether you're adding a pop of color to your cheeks or creating a radiant glow, start with a small amount and layer as needed for your desired look.

What does under eye cooling do?

Under eye cooling helps reduce puffiness, refresh tired eyes, and wake up your skin. Cooling applicators or specially formulated products can soothe the under-eye area while promoting circulation, leaving you looking more awake and revitalized. Perfect for those mornings when you need a quick pick-me-up!

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