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Cruelty Free

These brands have been certified by Leaping Bunny, PETA or Choose Cruelty-Free—all respected for their careful and rigorous standards. This means that our Cruelty Free brands, their ingredient suppliers and their manufacturers do not conduct testing on animals.*

To be certified Cruelty Free, the product itself can’t be tested on animals, as well as each ingredient sourced for it.*

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Cruelty Free Products at Ulta Beauty

What is Cruelty-Free beauty at Ulta Beauty?

Cruelty-Free beauty at Ulta Beauty products from brands certified by Leaping Bunny and PETA. These certifications ensure that finished products are not tested animals.

Can I purchase Cruelty-Free products at Ulta Beauty?

Yes! Ulta Beauty offers a wide selection of Cruelty-Free products across categories like makeup, skincare, haircare, bath & body, fragrance, and nails.

How can I identify Cruelty-Free products at Ulta Beauty?

You can identify Cruelty-Free products at Ulta by filtering for Cruelty-Free products, looking for the Cruelty free badge on product pages or shopping within the Conscious Beauty at Ulta Beauty® Cruelty Free section.

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*For cosmetic purposes, which include hair, skin and makeup products.

Conscious Beauty at Ulta Beauty® standards do not apply to products on clearance.