SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Shop all

Hydrate your hair

Deeply nourishing formulas for every step of your routine.

3X Points

on select hydrating hair care through December 27, 2025.*

Pro Tip

“Use a moisturizing shampoo and weekly mask to keep hair flexible, strong and color-rich. Then seal in moisture after washing with a leave-in or lightweight oil on damp hair."

Amanda Diaz

Design Team Elite Stylist

*Valid through dates specified on offer. Must activate offer and shop in Ulta Beauty stores, ulta.com, or mobile app to qualify for bonus points. Not valid at Ulta Beauty at Target, Target.com, UB Marketplace™ transactions, Ulta Beauty via third-party marketplaces, Ulta Beauty auto-replenish orders or purchases made outside of the United States. Returns will result in deduction of awarded points. Offer valid on first eligible Ulta Beauty Replenish & Save auto-replenish order only. Not valid on prior purchases and no adjustments on previous purchases. Offer may take up to 5 minutes to activate. Points have no cash value and may not be brokered, bartered, sold, or transferred. Offer may be combined with other activated offers. For complete Ulta Beauty Rewards® program terms and conditions, please visit Ulta Beauty Reward®

Best Hydrating Hair Products FAQs

What is the best hair product for hydration?

The best hydrating hair products lock in moisture while strengthening strands. Look for formulas with ingredients like hyaluronic acid, argan oil, shea butter or coconut oil. Hydrating shampoos, conditioners and leave-in treatments work together to restore softness and shine.

What is the most hydrating shampoo?

A hydrating shampoo gently cleanses without stripping away natural moisture. Choose sulfate-free formulas enriched with moisturizing ingredients such as glycerin, aloe vera or natural oils to keep hair feeling smooth and quenched after every wash.

Which conditioner is best for hydration?

A great hydrating conditioner provides intense moisture and detangling benefits. Creamy, nutrient-rich formulas with ingredients like shea butter, jojoba oil or ceramides help replenish moisture, reduce frizz and leave hair more manageable.

What is a good hydrating hair care routine?

A good routine starts with a moisturizing shampoo and conditioner, followed by a nourishing leave-in product. Adding weekly treatments like hair masks or deep conditioners helps boost and restore hydration.

What is the best hydrating hair treatment?

Hair masks, leave-in conditioners and hydrating hair oils are some of the best options for boosting hydration. These treatments deliver concentrated moisture, smooth frizz and help repair weakened strands, especially when used consistently.

What is the best treatment for hydrating curly hair?

To give curls a boost of moisture, look for treatments that define them while restoring hydration. Look for curl creams, leave-in conditioners and masks with rich but lightweight ingredients—like coconut oil, shea butter or castor oil—to keep curls soft, bouncy and frizz-free.

What is the best hydrating hair mask?

The best hair mask for hydration is one that deeply nourishes and repairs while leaving hair soft and shiny. Masks with ingredients like argan oil, avocado oil or keratin provide an extra boost of moisture and help smooth the appearance of split ends. Using a mask once or twice a week can make a noticeable difference in your hair's overall look and feel.

Related Content: Products for Healthy Hair, Best Products for Fine Hair, Best Hair Growth Products, Best Hair Styling Tools, Best Scalp Health Products, Best Affordable Hair Products, Best Dry Shampoo, How to Get Rid of Split Ends?, What is Co-Wash & How to Use It?, What is Hair Porosity?

Explore more Hair Care Buying Guides and Beauty Education Articles