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Choices for you & for your world®

We believe in making a positive impact on you and leaving a positive legacy for our world. That's why we’re giving you more choices and guidance, and celebrating brands that share your values.

Brands that do it all

These brands meet the criteria for all 5 Conscious Beauty pillars.

A conscious movement takes a community. We’ve partnered with experts in product development, sustainability and brand leadership to act as trusted advisors.

Frequently Asked Questions

What is Conscious Beauty at Ulta Beauty?

Conscious Beauty at Ulta Beauty is our way of empowering you with transparency and choice. You’ll be able to identify clean ingredients, cruelty free, vegan, and sustainably-packaged brands and products. It also highlights brands that positively impact our communities and planet.

Does Conscious Beauty at Ulta Beauty include multiple categories?

Yes, Conscious Beauty at Ulta Beauty includes brands across cosmetics, skincare, hair, bath and body product categories in order to give our guests even more choices.

How are you defining “Clean” at Ulta Beauty?

Brands within the Clean Ingredients pillar certify with Conscious Beauty at Ulta Beauty that they comply with the Ulta Beauty “Made Without List”, an ingredient standard that considers the human and environmental health impact of ingredients.

How does Conscious Beauty at Ulta Beauty define “Cruelty Free”?

We highlight brands that do not conduct animal testing. To do this, we tie our definition to existing certifications. Specifically, we’ll accept PETA, Leaping Bunny or Choose Cruelty Free certifications—which many of our brands already have.

Are all cruelty free products vegan? Why not?

No. Cruelty free and vegan are sometimes used interchangeably, but the two terms are not the same. Cruelty free means the products have not been tested on animals. Vegan indicates products are completely free of animal products, animal by-products and animal derivatives. A product can be either or both of these.

How does Conscious Beauty at Ulta Beauty define “Vegan”?

Vegan products are those that are completely free of ingredients that are animal products, animal by-products and animal derivatives. That includes ingredients like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol and gelatin.

How does Conscious Beauty at Ulta Beauty define “Sustainable Packaging”?

Conscious Beauty at Ulta Beauty defines sustainable packaging as packaging that is made from bio-sourced or recycled materials, or is recyclable or refillable. At least 50% of a brand’s total packaging, by weight, sold at Ulta Beauty must meet these standards to qualify for the Sustainable Packaging pillar. The 50% is calculated across all of a brand’s products and the percentage may vary by product.

How do brands qualify to be a part of “Positive Impact”?

We’re spotlighting brands that have giving back at their core with things like donation programs and community involvement.

What is the Conscious Beauty at Ulta Beauty Advisory Council?

Our Conscious Beauty at Ulta Beauty Advisory Council brings expertise, insights and help drive Conscious Beauty forward. The Council brings together experts at the forefront of clean beauty, product development, packaging sustainability and brand leadership.

How does The Credo Clean Standard differ from the “Made Without List”?

Credo and Ulta Beauty share a passion for transparency in clean ingredients. Credo has an extensive restricted substance list that consists of thousands of ingredients. We refer to this as “super clean.” Like Credo, Ulta Beauty’s list will continue to evolve and as partners, we will continue to share and grow together.

What is the Conscious Beauty at Ulta Beauty Advisory Council?

Our Conscious Beauty at Ulta Beauty Advisory Council brings expertise, insights and help drive Conscious Beauty forward. The Council brings together experts at the forefront of clean beauty, product development, packaging sustainability and brand leadership.

Conscious Beauty at Ulta Beauty standards do not apply to products on clearance.