Conscious Beauty

Conscious Beauty at Ulta Beauty™ is our way of empowering you with transparency and choice. You’ll be able to identify clean ingredients, cruelty free, vegan, and sustainably-packaged brands and products. It also highlights brands that positively impact our communities and planet.

Yes, Conscious Beauty at Ulta Beauty™ includes brands across cosmetics, skincare, hair, bath and body product categories in order to give our guests even more choices.

Brands within the Clean Ingredients pillar certify with Conscious Beauty at Ulta Beauty™ that they comply with the Ulta Beauty “Made Without List”, an ingredient standard that considers the human and environmental health impact of ingredients.

We highlight brands that do not conduct animal testing. To do this, we tie our definition to existing certifications. Specifically, we’ll accept PETA, Leaping Bunny or Choose Cruelty Free certifications—which many of our brands already have.

No. Cruelty free and vegan are sometimes used interchangeably, but the two terms are not the same. Cruelty free means the products have not been tested on animals. Vegan indicates products are completely free of animal products, animal by-products and animal derivatives. A product can be either or both of these.

Vegan products are those that are completely free of ingredients that are animal products, animal by-products and animal derivatives. That includes ingredients like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol and gelatin.

Conscious Beauty at Ulta Beauty™ defines sustainable packaging as packaging that is made from bio-sourced or recycled materials, or is recyclable or refillable. At least 50% of a brand’s total packaging, by weight, sold at Ulta Beauty must meet these standards to qualify for the Sustainable Packaging pillar. The 50% is calculated across all of a brand’s products and the percentage may vary by product.

We’re spotlighting brands that have giving back at their core with things like donation programs and community involvement.

The Credo Collection at Ulta Beauty, featuring thirteen clean beauty brands, will launch as part of the Clean Ingredients pillar of the Conscious Beauty platform. The Collection will initially be in 210 stores and online at ulta.com.

The Credo Collection at Ulta Beauty will adhere to the Ulta Beauty “Made Without” List. As this is curated by Credo, the Collection also adheres to The Credo Clean Standard™, the Company’s roadmap for ingredient sourcing, manufacturing and efficacy.

Credo and Ulta Beauty share a passion for transparency in clean ingredients. Credo has an extensive restricted substance list that consists of thousands of ingredients. We refer to this as “super clean.” Like Credo, Ulta Beauty’s list will continue to evolve and as partners, we will continue to share and grow together.

Our Conscious Beauty at Ulta Beauty™ Advisory Council brings expertise, insights and help drive Conscious Beauty forward. The Council brings together experts at the forefront of clean beauty, product development, packaging sustainability and brand leadership.