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SOFT PINCH COLLECTION

Viral for a reason: High-impact color, effortless blending. Your perfect flush, every time.

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EVERYDAY EYE ESSENTIALS

Fuss-free faves for lids, lashes, and brows.

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POSITIVE LIGHT COLLECTION

Radiant bestsellers for cheeks and lips.

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12 items

New

16 colors

Soft Pinch Liquid Blush

$25.00

New

6 colors

Positive Light Silky Touch Highlighter

$28.00

New

6 colors

Soft Pinch Luminous Powder Blush

$27.00

New

7 colors

Warm Wishes Effortless Bronzer Stick

$30.00

New

7 colors

Soft Pinch Liquid Contour

$30.00

New

8 colors

Soft Pinch Tinted Lip Oil

$24.00

Rare Beauty Soft Pinch Liquid Blush
16 colors
New
Rare Beauty

Soft Pinch Liquid Blush
4.9 out of 5 stars ; 3454 reviews4.9(3454)
$25.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Pinch Matte Bouncy Blush
7 colors
New
Rare Beauty

Soft Pinch Matte Bouncy Blush
4.9 out of 5 stars ; 260 reviews4.9(260)
$27.00
Free Gift with purchase
+1 offers
Rare Beauty Selena's Most Loved
Only at Ulta
New
Rare Beauty

Selena's Most Loved
4.5 out of 5 stars ; 4 reviews4.5(4)
$34.00
($48 value)
Free Gift with purchase
Rare Beauty Selena's Lash & Brow Duo
Only at Ulta
New
Rare Beauty

Selena's Lash & Brow Duo
5 out of 5 stars ; 2 reviews5(2)
$27.00
($35 value)
Free Gift with purchase
Rare Beauty Warm Wishes Effortless Bronzer Stick
7 colors
New
Rare Beauty

Warm Wishes Effortless Bronzer Stick
4.9 out of 5 stars ; 1807 reviews4.9(1807)
$30.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Pinch Liquid Contour
7 colors
New
Rare Beauty

Soft Pinch Liquid Contour
4.9 out of 5 stars ; 421 reviews4.9(421)
$30.00
Free Gift with purchase
+1 offers
Rare Beauty Positive Light Liquid Luminizer
9 colors
New
Rare Beauty

Positive Light Liquid Luminizer
4.9 out of 5 stars ; 1438 reviews4.9(1438)
$28.00
Free Gift with purchase
+1 offers
Rare Beauty Brow Harmony Flexible Lifting Gel
New
Rare Beauty

Brow Harmony Flexible Lifting Gel
4.9 out of 5 stars ; 527 reviews4.9(527)
$21.00
Free Gift with purchase
+1 offers
Rare Beauty Positive Light Silky Touch Highlighter
6 colors
New
Rare Beauty

Positive Light Silky Touch Highlighter
4.9 out of 5 stars ; 1040 reviews4.9(1040)
$28.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Pinch Luminous Powder Blush
6 colors
New
Rare Beauty

Soft Pinch Luminous Powder Blush
4.9 out of 5 stars ; 595 reviews4.9(595)
$27.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Pinch Tinted Lip Oil
8 colors
New
Rare Beauty

Soft Pinch Tinted Lip Oil
4.8 out of 5 stars ; 2077 reviews4.8(2077)
$24.00
Free Gift with purchase
+1 offers
Rare Beauty Perfect Strokes Universal Volumizing Mascara
New
Rare Beauty

Perfect Strokes Universal Volumizing Mascara
4.8 out of 5 stars ; 1241 reviews4.8(1241)
$24.00
Free Gift with purchase
+1 offers
Rare Beauty True To Myself Tinted Pressed Finishing Powder
14 colors
New
Rare Beauty

True To Myself Tinted Pressed Finishing Powder
4.8 out of 5 stars ; 304 reviews4.8(304)
$32.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Pinch Liquid Blush Brush
New
Rare Beauty

Soft Pinch Liquid Blush Brush
5 out of 5 stars ; 584 reviews5(584)
$26.00
Free Gift with purchase
+1 offers
Rare Beauty Kind Words Matte Lip Liner
5 colors
New
Rare Beauty

Kind Words Matte Lip Liner
4.9 out of 5 stars ; 708 reviews4.9(708)
$18.00
Free Gift with purchase
+1 offers
Rare Beauty Positive Light Luminizing Lip Gloss
6 colors
New
Rare Beauty

Positive Light Luminizing Lip Gloss
4.9 out of 5 stars ; 169 reviews4.9(169)
$20.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Pinch Tinted Lip Oil Mini
3 colors
New
Rare Beauty

Soft Pinch Tinted Lip Oil Mini
4.8 out of 5 stars ; 94 reviews4.8(94)
$15.00
Free Gift with purchase
Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
24 colors
New
Rare Beauty

Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
4.8 out of 5 stars ; 1306 reviews4.8(1306)
$30.00
Free Gift with purchase
+1 offers
Rare Beauty Positive Light Liquid Luminizer Mini
2 colors
New
Rare Beauty

Positive Light Liquid Luminizer Mini
4.9 out of 5 stars ; 1438 reviews4.9(1438)
$18.00
Free Gift with purchase
Rare Beauty Perfect Strokes Universal Volumizing Mascara Mini
New
Rare Beauty

Perfect Strokes Universal Volumizing Mascara Mini
4.8 out of 5 stars ; 429 reviews4.8(429)
$14.00
Free Gift with purchase
Rare Beauty Positive Light Under Eye Brightener
6 colors
New
Rare Beauty

Positive Light Under Eye Brightener
4.8 out of 5 stars ; 719 reviews4.8(719)
$25.00
Free Gift with purchase
+1 offers
Rare Beauty Brow Harmony Precision Eyebrow Pencil
6 colors
New
Rare Beauty

Brow Harmony Precision Eyebrow Pencil
4.9 out of 5 stars ; 192 reviews4.9(192)
$19.00
Free Gift with purchase
+1 offers
Rare Beauty Always an Optimist Pore Diffusing Primer
2 sizes
New
Rare Beauty

Always an Optimist Pore Diffusing Primer
4.9 out of 5 stars ; 451 reviews4.9(451)
$17.00 - $30.00
Free Gift with purchase
+1 offers
Rare Beauty Perfect Strokes Matte Liquid Liner
New
Rare Beauty

Perfect Strokes Matte Liquid Liner
4.8 out of 5 stars ; 946 reviews4.8(946)
$22.00
Free Gift with purchase
+1 offers
Rare Beauty Perfect Strokes Longwear Gel Eyeliner
3 colors
New
Rare Beauty

Perfect Strokes Longwear Gel Eyeliner
4.8 out of 5 stars ; 240 reviews4.8(240)
$21.00
Free Gift with purchase
+1 offers
Rare Beauty Always an Optimist 4-In-1 Mist
2 sizes
New
Rare Beauty

Always an Optimist 4-In-1 Mist
4.9 out of 5 stars ; 1178 reviews4.9(1178)
$17.00 - $30.00
Free Gift with purchase
+1 offers
Rare Beauty Find Comfort Bouncy Body Cream - Awaken Confidence
New
Rare Beauty

Find Comfort Bouncy Body Cream - Awaken Confidence
4.9 out of 5 stars ; 250 reviews4.9(250)
$36.00
Free Gift with purchase
+1 offers
Rare Beauty Find Comfort Hydrating Hand Cream
New
Rare Beauty

Find Comfort Hydrating Hand Cream
4.8 out of 5 stars ; 413 reviews4.8(413)
$18.00
Free Gift with purchase
+1 offers
Rare Beauty Find Comfort Body & Hair Fragrance Mist - Awaken Confidence
New
Rare Beauty

Find Comfort Body & Hair Fragrance Mist - Awaken Confidence
4.9 out of 5 stars ; 248 reviews4.9(248)
$28.00
Free Gift with purchase
+1 offers
Rare Beauty Liquid Touch Foundation Brush
New
Rare Beauty

Liquid Touch Foundation Brush
4.9 out of 5 stars ; 631 reviews4.9(631)
$30.00
Free Gift with purchase
Rare Beauty Find Comfort Body & Hair Fragrance Mist
New
Rare Beauty

Find Comfort Body & Hair Fragrance Mist
4.8 out of 5 stars ; 795 reviews4.8(795)
$28.00
Free Gift with purchase
+1 offers
Rare Beauty Always an Optimist Illuminating Primer
New
Rare Beauty

Always an Optimist Illuminating Primer
4.8 out of 5 stars ; 400 reviews4.8(400)
$30.00
Free Gift with purchase
+1 offers
Rare Beauty Soft Touch Setting Powder and Baking Puff Duo
New
Rare Beauty

Soft Touch Setting Powder and Baking Puff Duo
4.9 out of 5 stars ; 100 reviews4.9(100)
$15.00
Free Gift with purchase
+1 offers
Rare Beauty Positive Light Precision Highlighter Brush
New
Rare Beauty

Positive Light Precision Highlighter Brush
4.9 out of 5 stars ; 102 reviews4.9(102)
$20.00
Free Gift with purchase
+1 offers
Rare Beauty Free Full Size Soft Pinch Tinted Lip Oil with any 2 full size Rare Beauty pickup purchase
In-store only
Rare Beauty

Free Full Size Soft Pinch Tinted Lip Oil with any 2 full size Rare Beauty pickup purchase
Rare Beauty Free Rare Beauty Mascara deluxe sample with $35 shipped purchase
Online only
Rare Beauty

Free Rare Beauty Mascara deluxe sample with $35 shipped purchase
Rare Beauty Find Comfort Hydrating Under Eye Patches
New
Rare Beauty

Find Comfort Hydrating Under Eye Patches
4.9 out of 5 stars ; 147 reviews4.9(147)
$25.00
Free Gift with purchase
+1 offers