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The Best Brow Products

Perfectly defined or effortlessly natural, these products bring out the best of your brows.

Best brow gels

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Tame flyaways and set your shape for a put-together look.

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Best brow pencils

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Shape and define with natural, hair-like strokes that fill in sparse areas.

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Best brow pomades

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Achieve bold, long-lasting brows with pomades that glide on smoothly.

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Best brow pens

Craft hair-like strokes with ultrafine precision for a microbladed effect.

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Brow Makeup: Frequently Asked Questions

What is the best brow makeup product to fill in sparse eyebrows?

To fill in sparse eyebrows, a micro-tip brow pencil and a tinted brow powder are both excellent options.

Micro-tip brow pencil: Ideal for creating precise, hair-like strokes that mimic the look of real brow hairs. It's perfect for targeting specific gaps or areas of unevenness, giving you a natural and defined effect.

To use: Start by outlining your desired brow shape lightly, then fill in any sparse spots with short, feathery strokes. Always remember to use a spoolie brush to blend the product seamlessly for a softer, more realistic finish.

Tinted brow powder: Ideal for a softer, fuller look. The lightweight formula helps to add subtle dimension without looking overly bold, making it particularly beginner-friendly.

To use: Brow powder works best when applied with an angled brow brush. Gently tap the brush into the powder, shake off any excess, and use light strokes to sweep the product onto your brows, concentrating on areas where you need extra fullness. Finish by brushing through your brows with a spoolie to blend everything for a polished, natural look.

Should your eyebrow pencil be lighter or darker than your hair?

Go one shade lighter if you have dark hair, and one shade darker if you have light hair. This keeps your brows looking soft and natural without overwhelming your look.

Is eyebrow gel or eyebrow wax better?

It depends on your desired look and brow type.

Eyebrow gel is great for setting brows in place and adding a touch of color. Brow wax offers a stronger hold and is ideal for sculpting and shaping brows, especially for achieving the "soap brow" or laminated look. If you want a natural hold and just a bit of tint, gel is great. If you need more control and structure, wax is the better choice.

Which brand of eyebrow pencil is best?

Many brands offer great eyebrow pencils. Here are a few popular options, all available at Ulta Beauty:

  • Anastasia Beverly Hills: Famous for their precision tips and a wide range of shades designed to create natural, hair-like strokes.
  • Benefit Cosmetics: Loved for their long-lasting formulas and beginner-friendly retractable pencil designs.
  • NYX Professional Makeup: Offers budget-friendly options with micro-tip designs perfect for defined, precise brows.
  • Hourglass Cosmetics: Praised for ultra-smooth, pigmented pencils that glide seamlessly on all brow types.

What does eyebrow wax do?

Brow wax shapes, defines, and holds your brows in place all day. It’s ideal for getting that sleek, tamed look and works well for unruly or bushy brows.

How to use brow pomade?

  1. Start with clean brows: Ensure your brows are cleansed and free of any makeup or oils. This helps the pomade adhere better and last longer.
  2. Choose the right brush: Use an angled brow brush for precision. The thin, angled shape helps create defined lines and realistic hair-like strokes.
  3. Pick up a small amount: Dip your brush lightly into the pomade. Less is more here—start with a tiny amount and build up as needed to avoid overloading.
  4. Outline your brows: Begin by outlining the bottom edge of your brow to define the shape. Then, repeat along the top edge, staying light-handed for a natural look.
  5. Fill in the gaps: Use short, feather-like strokes to fill in sparse areas. Keep the strokes soft, especially towards the inner corners for a more natural gradient.
  6. Blend with a spoolie: Use a spoolie brush to blend the pomade evenly throughout your brows. This softens any harsh lines and ensures the product looks seamless.
  7. Set with brow gel (optional): For extra hold, finish with a clear or tinted brow gel to lock your brows in place and add a polished touch.

Pro Tips for Beginners:

  • Start with a lighter hand—you can always add more product if needed.
  • Practice on a clean hand or a piece of paper to perfect your feathering technique.

What does brow powder do?

Brow powder adds soft, natural-looking color and fullness to brows, making it ideal for filling in sparse areas without harsh lines.

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