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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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e.l.f. Cosmetics Power Grip Primer
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Reviews
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Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3611 results
HOLY GRAIL 🔥🔥🔥🔥🔥🔥🔥
I have been lookong for a primer for forever and i finally found the one!!! I do all star cheerleading which means i have to wear lots if makeup for up to 12 hours at competition!!!! This hold my makeup all day with minimal retouching, but thats because im sweating!!!!! On a normal day i love to use this primer when i go to school, or cheer practice!!!!! It hold my makeup in place!!!!! I never thought i would become so obsessed with a product, but i've gone through 4 of this primer!!!! I am also so appreciative that this one is affordable unlike the milk one( ive tried the milk one, it doesn't hold any makeup on and its insanely sticky all day on my face! Dont buy milk primer) RUN DON'T WALK TO GET YOUR HANDS ON THIS PRIMER
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I really like this primer. It delivers that same gripping effect as a higher-end primer it's often compared to, but at a much more accessible price point. The matte finish helps control shine without feeling heavy or drying, and makeup truly stays locked in throughout the day. It creates a smooth base and holds foundation beautifully. Great dupe, great performance — definitely recommend.
good
I'd say it's pretty good
I would not buy this product again.
I did not like this product. I do use other elf products and have been happy. I do not like this one it was too sticky on my face. I don't feel it made a good base for my Foundation.
wouldn't buy this again
I bought this instead of the blue one thinking it'd help with oil control, but it didnt. It comes out very thick, and because it is thick it makes it very hard to squeeze it out the tube. Then when you attempt to apply it onto your face its just a hard ball of goo that cannot be dispersed around your face.