Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
e.l.f. Cosmetics Power Grip Primer
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Free Gift with purchase
Free scarf with $15 e.l.f. cosmetics purchase (valid thru 10.3.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
L'Oréal
Infallible 3-Second Setting Mist Spray
Morphe
Lifeproof 16-Hour Continuous Setting Mist
Charlotte Tilbury
Airbrush Flawless Finish Blurring & Setting Powder
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
BOBBI BROWN
Vitamin Enriched Face Base+ Moisturizer & Primer with Vitamin C + Hyaluronic Acid
Smashbox
The Original Photo Finish Smooth & Blur Oil-Free Primer
MAC
Prep + Prime Fix+ Primer and Setting Spray
NYX Professional Makeup
The Face Glue Gripping Primer
e.l.f. Cosmetics Power Grip Primer
What the e.l.f. is the difference?
Get to know e.l.f.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Sizing
Best For
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5947 results
Not a fan
This primer always made my makup look bad, I recently switched to elf primer glue and its probably the best drugstore primer ive tried so far. I was disappointed about this primer since ive heard so many good things. But sadly it didnt like my skin.
Hate it
Too thick like Vaseline
Love it
[I received this product in exchange for my honest review] I love it how it makes my base last all day. I use this everyday for my makeup routine and it hasn't let me down. Definitely worth it and recommend !!
Great dupe for the milk primer!
[I received this product in exchange for my honest review] Really great product! I feel like it's a great dupe for the milk power grip primer, which felt difficult in application compared to the elf version. Will be buying this again!
Amazing
I use it every day it is so amazing and feels good on your skin. It also feels better if you refrigerate it. I love this product so much. It is a product I would definitely recommen to anyone who needs a good primer and a good price. I don't even have to put setting spray one when I use it unlike other primers.