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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
4983 results
Perfectly primes and fills in those fine lines and wrinkles
[I received this product in exchange for my honest review] This primer has grip and not just with the liquid foundation. It's also great for those of us who are middle-aged and just like to wear a powder only foundation. I have tried it with both liquid and powder, but since I wear primarily a mineral powder foundation, I find that it sits less heavy on the skin versus applying it underneath a liquid foundation. A very small pump less than the size of a pea is really enough to do both sides of your face. You don't want to apply it thick.. spreading a thin, allows it to dry quickly and with the right amount of tackiness. The gripping formula helps to reduce the amount of lines and wrinkles that show, especially with an older age woman where product can seep in the gaps. The product simply just glides over those gaps and makes the surface smooth. In terms of state power it has it this combined with their power grip settings spray your makeup is going to last all day, even if you're outside watching a ball game in the heat. With this primer, I don't get any of the itchiness or weird smells. It goes on and tries quickly without a lot of fuss. I've gone through several bottles of this and would recommend it over higher end more expensive brands for sure, especially with the affordable cost per bottle. At the end of the evening when you're ready to remove the product it's simply no fuss. I can take a microfiber cloth and some warm water and gently wipe it away and then wash my face like normal no harsh scrubbing to get it off.. it provides wonderful coverage with no odd fragrance smell.




I would buy this product over and over again
[I received this product in exchange for my honest review] I've been using this primer and I was really surprised. The texture is gel-like, light but with a "grip" effect that makes the makeup adhere much better. It absorbs quickly without leaving the skin heavy or greasy. I noticed that my base lasts longer intact, especially in the T-zone. In addition, it has not caused irritation or outbreaks, which is super important for my skin. For the price, I feel that it is an excellent option compared to other more expensive primers. I would definitely buy it again and recommend it if you want your makeup to last longer and look more uniform.


Grips Makeup All Day with No Creasing or Pilling
[I received this product in exchange for my honest review] i've been using the elf cosmetics power grip primer and it's been a great base for my makeup. It absorbs nicely into the skin while still giving that slightly tacky grip that helps with coverage and keeps everything in place. I've haven't experienced any flashback in photos and it helps minimize creasing throughout the day. It also layers really well with my products no pilling at all even when I build up my routine


Great for first time primer user!
[I received this product in exchange for my honest review] Tested this product out while in Miami and let me tell you, it held my makeup in place for hours in Miami heat and humidity. I didn't have any movement in my makeup and it still looked as good as when I first put it on hours later. I tend to get an oily t-zone area especially when its humid and that didn't seem to be an issue this time around.

Grips makeup all day, smooth finish.
[I received this product in exchange for my honest review] This time was so good. It has been slightly tacky a grip that actually holds onto your make up so everything lasts longer without feeling heavy or gross. My foundation goes on smoother and does separate throughout the day, which is rare. It doesn't dry me out or makes me look oily it just has a nice balanced finish that goes with whatever product I'm using. The price it's almost ridiculous. How well it performs definitely a staple in my routine now.