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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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e.l.f. Cosmetics Power Grip Primer
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Reviews
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Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3628 results
I would for sure buy this amazing product again!
I really loved the texture and how it leaves my skin ready for makeup! And the price is good too!
Love it!
I have tried many primers and I haven't liked the feel of them. This one feels like nothings on your skin when applied right. It goes well with most skincare I've tried.
Great for nights out dancing
[I received this product in exchange for my honest review] The e.l.f. Power Grip Matte Primer does a great job keeping makeup in place while controlling shine. It has a lightweight, slightly tacky texture that helps foundation grip and last longer without feeling heavy. I noticed my makeup stayed smooth and matte throughout the day, especially in the T-zone. This is a great affordable primer for anyone with oily or combination skin. Great for active nights and days when you need extra longevity.
Love it
[I received this product in exchange for my honest review] This has quickly become my go‑to primer. It kept my makeup looking flawless all day, even with my oily/combination skin. It can feel a bit heavy when paired with a fully mattifying foundation, but it worked beautifully with all my other makeup looks.
Matte girls, this one understood the assignment
[I received this product in exchange for my honest review] I tried the Power Grip Matte Primer and I love how it gives that smooth, shine controlled finish while still gripping my makeup in place. It has the same makeup locking power as the OG Power Grip, but with a matte effect that really helps reduce excess oil without making my skin feel tight or dry. The texture goes on smooth, sets nicely, and creates the perfect base for foundation. My makeup stayed put and looked fresh for hours, even on busy days. If you want long lasting wear with less shine and a clean, matte finish, this primer is definitely worth adding to your routine. ✨
