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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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e.l.f. Cosmetics Power Grip Primer
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Sizing
Best Uses
Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5894 results
I'd literally buy this product again
The primer is the one stand on my face under my everyday makeup, creamy, smooth, pillow-soft alternative designed to softly blur the appearance of large pores and provide a smooth, velvety base rather than a sticky one. A clear gel targeting oily T-zones that controls excess shine
Great primer!
[I received this product in exchange for my honest review] This is a great product! I love e.l.f.'s products! It is very griping to the skin and feels a little sticking when you first put it on, but once it dries it's perfect. No residue at all which isn't the case for a lot of primers I've tried, so that's great. The bottles actually has several uses out of it so it will definitely last me awhile and has great value. Removal was super easy, came right off with a makeup wipe!
Grippy primer!
[I received this product in exchange for my honest review] This makeup primer gel is grippy! Holds my makeup in place all day! I can't say I've tried the Milk version this is trying to dupe, but even if it's not a dupe it still is great!
Primer
[I received this product in exchange for my honest review] This primer grips my makeup so well and creates the perfect base. My foundation stays fresh and lasts much longer. A fantastic primer that smooths my skin.
Hydrating
[I received this product in exchange for my honest review] The primer goes on smoothly and absorbs quickly. It's very lightweight on my skin. I don't feel greasy afterwards. My foundation does go on smoothly. A major plus I feel it does not clog my pores and it last.
