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Highlights
Summary
Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer is an all-in-one prep step, now with 24-hour priming and a SuperVitamin Blend with 5x the vitamins for a hydrated, glowing, makeup-ready base. Skin looks healthier and foundation wears better.
Benefits
- All-in-one moisturizer and primer
- Buttery-smooth texture and 100% natural grapefruit-geranium scent*
- 24-hour makeup priming helps prevent caking, creasing, flaking, and fading
- Formulated Without: Drying Alcohol, Formaldehyde and its donors, Hydroquinone, Mineral Oil, Parabens, Paraffins, Petrolatum, Phthalates, Sulfate Cleansers (SLS/SLES), Sulfates, Sulfite, Synthetic Color & Fragrance, Triclocarban, Triclosan
Key Ingredients
- Niacinamide & Vitamin B5: Hydrate and support skin’s barrier
- Vitamin C: Brightens and evens skin tone
- HydroPlump Moisture Complex: Boosts moisture with hyaluronic acid and glycerin
- Acetyl Glucosamine: Smooths skin texture
- Vitamin E: Helps protect from blue light, pollution, and environmental stressors
Research Results
- 97% say skin feels smoother and primed for makeup*
- 96% say it improves the wear of makeup and leaves it looking fresh all day**
- 96% say skin looks plumped with moisture*
- 96% say it improves the look of skin’s texture*
- 96% say skin looks healthier and brighter*
- Safe for sensitive skin
- Non-comedogenic/non-acnegenic
- *Consumer testing on 175 women after 4 weeks of product use
- **Consumer testing on 157 women after 4 weeks of product use
Item 2658734
- Warm a pea-size amount of moisturizer & primer between fingertips
- Press into clean skin as the first step of makeup or last in skincare
- Use with Vitamin Enriched Eye Base for full-face prep
Water\Aqua\Eau, C9-12 Alkane, Bis-Diglyceryl Polyacyladipate-2, Cetyl Alcohol, Butylene Glycol, Ppg-2 Myristyl Ether Propionate, Butyrospermum Parkii (Shea) Butter, Hydrogenated Polyisobutene, Peg-40 Stearate, Squalane, Niacinamide, Glyceryl Stearate, Isododecane, Methyl Methacrylate Crosspolymer, Acetyl Glucosamine, Glycerin, Panthenol, Ascorbyl Glucoside, Tocopheryl Acetate, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Sodium Hyaluronate, Zea Mays (Corn) Oil, Beta-Carotene, Triheptanoin, C12-15 Alkyl Ethylhexanoate, Butyl Stearate, Isostearyl Alcohol, Coco-Caprylate/Caprate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Peg-20 Methyl Glucose Sesquistearate, Sorbitan Stearate, Citric Acid, Sodium Hydroxide, Castor Oil/Ipdi Copolymer, Carbomer, Butylene/Ethylene/Styrene Copolymer, Sodium Chloride, Dibutyl Lauroyl Glutamide, Ethylene/Propylene/Styrene Copolymer, Dilinoleic Acid/Butanediol Copolymer, Geraniol, Citronellol, Limonene, Linalool, Citral, Bht, Hydroxyacetophenone, Sodium Citrate, Tetrasodium Edta, Polyethylene, Chlorphenesin, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Most Helpful Positive Review
Brighter, Smoother, and More Hydrated Than Ever
I have been using this every day for the past month, it has completely blown me away. I have never had a product that works so well and one that I instantly knew would be a part of my daily skincare and makeup prep routine. This was the first time I used a product and genuinely thought, "Where have ...
Most Helpful Critical Review
Smell is too strong
I've used this moisturizer many times and as a moisturizer it is fantastic. It has a buttery feel and is a little on the heavier side, making this a great option for someone with dry skin. It may be too heavy if your skin leans more on the oily side. It left my skin feeling nourished and soft but th...
1613 results
Soft and moisturizing
Verified Reviewer
Reviewed at
After using this product over the past few weeks, I love how it leaves my skin so soft and moisturized. It can be used as a primer as well which is great. I did take off one star only because of the price due to its size. I received this product in exchange for a honest review.
Great base
Verified Reviewer
Reviewed at
I was so excited to try this after hearing so many great things about this product. This product absorbs quickly and has just a very light scent which I love. Most of all is that it works great as a base for your foundation and helps your makeup apply so much more smoother and gives you that filter look effect. My makeup also lasted so much longer when I used this to prep my makeup look. I highly recommend this product to everyone.
The best skincare base for makeup! ✨
Verified Reviewer
Reviewed at
I am completely in love with this Bobbi Brown face base! I have been using it every morning right before applying my makeup, and the difference is amazing. The rich cream texture feels so smooth and nourishing on my skin without feeling greasy or heavy. It has a lovely subtle citrus scent that refreshes my morning routine. It leaves my skin deeply hydrated, plump, and perfectly prepped for seamless makeup application. I received this product for free from Bobbi Brown for testing and review purposes.
Hydrating & Makeup-Ready
Verified Reviewer
Reviewed at
This moisturizer and primer leaves my skin feeling soft, hydrated, and perfectly prepped for makeup. It creates a smooth base without feeling greasy, and my makeup applies beautifully! I received this product for free from Bobbi Brown for testing and review purpos
Amazing moisturizer and best primer ever!
Describe Yourself I love Make Up and skincare
Verified Reviewer
Reviewed at
This is my first time trying a skincare product by Bobbi Brown, usually I use her Makeup products. And I'm really impressed, my skin feels so smooth and plump after applying the Vitamin Enriched Face Base+. All the Vitamins protect, moisturize and brighten my skin and also protect it from pollution & blue light and support my skin barrier. I really can say that after using this Moisturizer for almost a month my skin looks brighter, hydrating and plump. When I apply it , my skin feels smooth and soft. Also it stays a little bit longer on my face to work as a Primer. My foundation applies better, it doesn't separate or pills up. My makeup stays longer and looks better. I really must say that this is the best primer I ever had! And the scent! OMG I love how it smells like. It is citrusy and floral, so fresh and uplifting! I received this product from Bobbi Brown for testing and review purposes.