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Highlights
Summary
Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer is an all-in-one prep step, now with 24-hour priming and a SuperVitamin Blend with 5x the vitamins for a hydrated, glowing, makeup-ready base. Skin looks healthier and foundation wears better.
Benefits
- All-in-one moisturizer and primer
- Buttery-smooth texture and 100% natural grapefruit-geranium scent*
- 24-hour makeup priming helps prevent caking, creasing, flaking, and fading
- Formulated Without: Drying Alcohol, Formaldehyde and its donors, Hydroquinone, Mineral Oil, Parabens, Paraffins, Petrolatum, Phthalates, Sulfate Cleansers (SLS/SLES), Sulfates, Sulfite, Synthetic Color & Fragrance, Triclocarban, Triclosan
Key Ingredients
- Niacinamide & Vitamin B5: Hydrate and support skin’s barrier
- Vitamin C: Brightens and evens skin tone
- HydroPlump Moisture Complex: Boosts moisture with hyaluronic acid and glycerin
- Acetyl Glucosamine: Smooths skin texture
- Vitamin E: Helps protect from blue light, pollution, and environmental stressors
Research Results
- 97% say skin feels smoother and primed for makeup*
- 96% say it improves the wear of makeup and leaves it looking fresh all day**
- 96% say skin looks plumped with moisture*
- 96% say it improves the look of skin’s texture*
- 96% say skin looks healthier and brighter*
- Safe for sensitive skin
- Non-comedogenic/non-acnegenic
- *Consumer testing on 175 women after 4 weeks of product use
- **Consumer testing on 157 women after 4 weeks of product use
Item 2658591
- Warm a pea-size amount of moisturizer & primer between fingertips
- Press into clean skin as the first step of makeup or last in skincare
- Use with Vitamin Enriched Eye Base for full-face prep
Water\Aqua\Eau, C9-12 Alkane, Bis-Diglyceryl Polyacyladipate-2, Cetyl Alcohol, Butylene Glycol, Ppg-2 Myristyl Ether Propionate, Butyrospermum Parkii (Shea) Butter, Hydrogenated Polyisobutene, Peg-40 Stearate, Squalane, Niacinamide, Glyceryl Stearate, Isododecane, Methyl Methacrylate Crosspolymer, Acetyl Glucosamine, Glycerin, Panthenol, Ascorbyl Glucoside, Tocopheryl Acetate, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Sodium Hyaluronate, Zea Mays (Corn) Oil, Beta-Carotene, Triheptanoin, C12-15 Alkyl Ethylhexanoate, Butyl Stearate, Isostearyl Alcohol, Coco-Caprylate/Caprate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Peg-20 Methyl Glucose Sesquistearate, Sorbitan Stearate, Citric Acid, Sodium Hydroxide, Castor Oil/Ipdi Copolymer, Carbomer, Butylene/Ethylene/Styrene Copolymer, Sodium Chloride, Dibutyl Lauroyl Glutamide, Ethylene/Propylene/Styrene Copolymer, Dilinoleic Acid/Butanediol Copolymer, Geraniol, Citronellol, Limonene, Linalool, Citral, Bht, Hydroxyacetophenone, Sodium Citrate, Tetrasodium Edta, Polyethylene, Chlorphenesin, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Skin Type
Most Helpful Positive Review
BEST EVER!!!!!
If I had to use one thing on my face this would be the it!! It is amazing!! It was thicker than I expected, but it goes on so easily and feels amazing. The smell is fresh! Prior to using this, my face would normally get oily throughtout the day and I always felt like I needed to wash it. I recently ...
Most Helpful Critical Review
NOT for my oily skin
I was so excited to try this, after seeing all of the reviews and claims that it is intended for normal to oily skin. I have oily skin and this did NOT work for me. I tried using it with four different foundations; one of which was a mineral powder foundation, ann another being a matte liquid. It...
4931 results
Moisturizing Primer in One
Verified Reviewer
Reviewed at
A great moisturizer and primer in one! It leaves the skin soft, hydrated, smooth, and glowing while helping makeup apply beautifully and last longer. The formula feels rich, so it may be better suited for normal to dry skin. It also has a noticeable fragrance. Overall: A luxurious, hydrating primer that's definitely worth trying in the 15 mL size before buying the full size. 💕✨
A New Skincare Favorite
Verified Reviewer
Reviewed at
This moisturizer has completely exceeded my expectations! ✨ It provides such beautiful, long-lasting hydration and leaves my skin feeling soft, smooth, and deeply moisturized. I'm genuinely so happy with this product and will definitely continue using it. I had never tried this brand before, but I'm already convinced that this is the beginning of a long-term relationship. 🤍 I can definitely see myself repurchasing it again and again!
10/10
Verified Reviewer
Reviewed at
I've been using the Bobbi Brown Vitamin Enriched Face Base and really like how it feels on my skin. The texture is rich but doesn't feel heavy, and it leaves my face feeling soft, smooth, and moisturized. I especially like using it before makeup because foundation seems to apply more evenly and doesn't look as dry around my cheeks. The citrus scent is noticeable at first but fades pretty quickly. A little goes a long way, so the jar lasts longer than I expected. It is definitely on the pricier side, but I like that it works as both a moisturizer and a makeup primer.
Love the new formula
I loved the old formula but with my combination skin I couldn't wear under my foundation. The new formula is AMAZING and balances my skin. I says 24 hpur priming and moisturizing and it does it. My foundation looks smooth and stays all day without looking greasy.
Great Base!
Verified Reviewer
Reviewed at
Using this product in the morning before applying makeup provided a moisturized glow and something for my makeup to stick to all day! It feels like a standard moisturizer on the skin and is not sticky or tacky. I also like the slight fresh citrus scent. I received this product for free from Bobbi Brown for testing and review purposes.
Questions
Q&A
Showing 20 out of 40 Questions
- Q
How long is this prodict good for unopened?
- Asked by Rene
- Official Answer By Bobbi Brown USSome products include a Period After Opening (PAO) number (which shows a number followed by “M”) that indicates the number of months within which an opened product should be used or replaced. Once a product is opened and used, its integrity can be affected by such things as exposure to environmental conditions or from contact with the user’s skin. If a product is not fully used following that time frame, we suggest replacing it in order to assure product integrity. OR Unopened products should be good for at least 3 years under normal use conditions provided they are not exposed to extreme heat or cold.Was this answer helpful to you
- Q
I have oily skin so I can used it ?
- Asked by Nancy
- Official Answer By Bobbi Brown USThanks for your question! The Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer is recommended for normal to oily skin types.Was this answer helpful to you
- Q
I am 60 with very dry skin , should I use a moisturized under this or is that not needed? Also if I should use a moisturizer, how long do I wait before applying this primer. and then how long should I wait before applying foundation?
- Asked by Sumi
- Official Answer By Bobbi Brown USGreat question! For very dry skin, start with Hydrating Face Cream with Hyaluronic Acid for extra moisture. Wait about 1–2 minutes for it to absorb, then layer Vitamin Enriched Face Base as your primer. After letting the primer set for 30–60 seconds, you’re ready to apply foundation. This combo keeps skin hydrated, smooth, and perfectly prepped for makeup.Was this answer helpful to you
- Q
Can I use this in addition to another serum, or is this in lieu of that serum? I use a serum at night as well with hyaluronic acid. Would both applications be too much?
- Asked by Jo Sr.
- Official Answer By Bobbi Brown USThanks for dropping by! Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid blends the performance of a makeup primer with the cushion of a moisturizer. If your skin type longs for added moisture and additional skin benefits, you may apply your serum prior.Was this answer helpful to you
- Q
Does it have sunscreen?
- Asked by Laura
- Official Answer By Bobbi Brown USThank you for inquiring. The Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid does not contain sunscreen.Was this answer helpful to you
- Q
I have sensitive and combination skin (oily T zone). I'm also close to 80 years old will this work for me?
- Asked by None
- Official Answer By Bobbi Brown USGreat question! The Bobbi Brown Vitamin Enriched Face Base can work really well for mature, combination skin — it hydrates with hyaluronic acid, smooths beautifully under makeup, and shouldn’t feel too heavy on an oily T-zone. If you’re sensitive, we’d suggest a small patch test first to be safe. If you would like further assistance, please reach out to our Consumer Care team at consumercare-us@gcc.bobbibrown.com to share additional details or concerns.Was this answer helpful to you
- Q
Do I use sunscreen under or over this product?
- Asked by T
- Official Answer By Bobbi Brown USGood question! Yes - you'll want to apply your sunscreen last before applying makeup (if you choose to), to reap the maximum sun protection. Applying the Vitamin Enriched Face Base Moisturizer & Primer is an essential step to get a smooth complexion and can be applied before your sunscreen.Was this answer helpful to you
- Q
will it clog skin
- Asked by RE
- Official Answer By Bobbi Brown USThanks for your question. Vitamin Enriched Face Base is oil-free and not known to clog pores, making it ideal for a normal to oily skin type. If you'd like further ingredient details our Consumer Care Team can best help. You may reach them directly at consumercare-us@gcc.bobbibrown.com or via 1-800-216-7173.Was this answer helpful to you
- Q
Can this be used under Laura Geller powder foundation
- Asked by GG
- Official Answer By Bobbi Brown USAbsolutely! The Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer is the ideal hydrating primer that instantly nourishes, plumps, and preps skin - blending the performance of a makeup primer with the cushion of a moisturizer. It works well before applying any powder or liquid foundation!Was this answer helpful to you
- Q
How many ounces in each jar?
- Asked by Woody
- Official Answer By Bobbi Brown USVitamin Enriched Face Base, now comes in three sizes, 0.5 oz, 1.7 oz, and 3.4 oz! Perfect for on-the-go, everyday glam, or pro-kit essentials.Was this answer helpful to you
- Q
How long does the product last quality wise after breaking the seal?
- Asked by Christa
- Official Answer By Bobbi Brown USSome products include a Period After Opening (PAO) number (which shows a number followed by “M”) that indicates the number of months within which an opened product should be used or replaced. Once a product is opened and used, its integrity can be affected by such things as exposure to environmental conditions or from contact with the user’s skin. If a product is not fully used following that time frame, we suggest replacing it in order to assure product integrity. OR Unopened products should be good for at least 3 years under normal use conditions provided they are not exposed to extreme heat or cold.Was this answer helpful to you
- Q
When did the product expire?
- Asked by Ngan
- Official Answer By Bobbi Brown USWe appreciate you reaching out. In order to determine this, please reference the Period after Opening symbol on the package, which resembles a tuna fish can, and has a number and "m" representing "months after opening." For example, (24M) means that you should replace this product within (24 months) after first opening, provided the product has been stored under normal conditions and not exposed to extreme temperatures.Was this answer helpful to you
- Q
Does this make my acne worse ?
- Asked by Marlene
- Official Answer By Bobbi Brown USYour inquiry is important and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at (888) 303-7615 to share your concerns.Was this answer helpful to you
- Q
Why did I just read 3... yes 3 different answers from the brand when people asked if this product is non-comedogenic? All 3 answers are different. Very misleading, confusing and frankly, created complete distrust.
- Asked by Jambi
- Official Answer By Bobbi Brown USWe can confirm our Vitamin Enriched Face Base is non-comedogenic.Was this answer helpful to you
- Q
Can it use on sensitive skin types?
- Asked by Tweet
- Official Answer By Bobbi Brown USOur popular Vitamin Enriched Face Base is water-based, non-comedogenic, and ideal for normal to oily skin. We’d love to connect and find out more about your skin and its needs, and invite you to your nearest Ulta location.Was this answer helpful to you
- Q
Can i get a free bottle in return for an honest review! I really would like to try the vitamin entiched face base moisturizer &primer because it has all three ingredients.
- Asked by Joss
- Official Answer By Bobbi Brown USHi! While we don’t offer full-size products in exchange for reviews, we love your interest in the Vitamin Enriched Face Base. We recommend stopping by your local store to request a sample and experience it firsthand!Was this answer helpful to you
- Q
Is this for very dry skin
- Asked by deb
- Official Answer By Bobbi Brown USGreat question! Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer is best for normal to oily skin types. Bobbi Brown Hydrating Face Cream is a great treatment option for dry skin. It hydrates skin with a lightweight, non-greasy feel to nourish normal to extra dry skin types. We want to be sure you receive the perfect custom-fit shade and formula in Bobbi Brown Cosmetics and invite you to chat with us! Please visit the Contact Us section of the Ulta web site to connect.Was this answer helpful to you
- Q
Is this silicone based?
- Asked by Ckroek
- Official Answer By Bobbi Brown USThanks for your question! We can confirm that Bobbi Brown Mini Vitamin Enriched Face Base Moisturizer & Primer is water based. Pair this with Bobbi Brown Vitamin Enriched Eye Base Primer & Moisturizer with Hyaluronic Acid for an all in one hydrating eye cream that wakes up eyes, plumps and softens the look of fine lines. Was this answer helpful to you
- Q
Is this non-comedogenic?
- Asked by Britt
- Official Answer By Bobbi Brown USHello there! Your question about Bobbi Brown Cosmetics Mini Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid is important, and we want to connect you with the right team. For further assistance, please reach out to our Consumer Care team at 888-303-7615.Was this answer helpful to you
- Q
expiry date
- Asked by Maya
- Official Answer By Bobbi Brown USThanks for reaching out! We want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 888-303-7615 to share your concerns.Was this answer helpful to you