SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Trending at Ulta Beauty

Eye color enhancers

Use color theory to make your eyes pop!

GLAMlab® looks

Virtually try on personalized makeup looks that amplify your eye color in just a few clicks.

Brown eyes

Shop all

Gold and bronze reflect light and add warmth.

12 items

Green eyes

Shop all

Violet and plum contrast and intensify.

12 items

Blue eyes

Shop all

Copper and rust create dimensions and depth.

12 items

Share your look!

Love using color theory to compliment your eye color? We’d love to see it.

Ulta Beauty Community

Eyeshadow Color Wheel: Find the Best Eyeshadow by Eye Color

Choosing the right eyeshadow shades doesn’t have to be a guessing game. By using the eyeshadow color wheel you can easily find colors that enhance your natural eye color, make your eyes pop, and create balanced, eye-catching looks. Whether you have blue, brown, green, or hazel eyes, knowing how makeup color theory works will help you select flattering shades.

What is the color wheel theory of eyeshadow?

The color wheel theory is based on the idea that certain colors complement each other. On a makeup color wheel, shades opposite your eye color are called “complementary colors” and can make your eyes appear brighter and more vibrant. For example, orange-based tones enhance blue eyes, while purples can bring out green eyes.

How to use the color wheel for eye makeup?

First, identify your eye color. Then, find it on the eye color wheel and look directly across to see its complementary hues. You can use these shades as your main eyeshadow color, an accent shade, or even as eyeliner for a subtle pop. This method works for natural everyday looks and bold, dramatic styles alike. You can also use analogous colors (colors next to your eye color on the wheel) for a more subtle, harmonious look.

Best eyeshadow colors for blue eyes

To make blue eyes look even bluer, choose warm, orange-based shades. Think terracotta, bronze, copper, and gold. For a more natural look, opt for browns and neutrals.

Best eyeshadow colors for brown eyes

Brown eyes are versatile and can be paired with almost any color. To make them stand out, try cool tones like navy blue, purple, and emerald green. Warm shades like gold, bronze, and plum also look beautiful.

Best eyeshadow colors for green eyes

The best eyeshadow for green eyes is a complementary color like red or purple. Shades of maroon, burgundy, and plum will make your eyes appear brighter. For a subtle look, try browns and golds.

Best eyeshadow colors for hazel eyes

Hazel eyes are a mix of green, brown, and gold. To bring out the green flecks, use purples and plums. To emphasize the gold, choose warm browns and bronzes.

Frequently Asked Questions

How do I know what eyeshadow color to wear?

Use the eyeshadow color wheel to find complementary shades for your eye color. You can also match your eyeshadow to your outfit or experiment with trending shades to change up your look.

What is the makeup color theory?

Makeup color theory is the application of the color wheel to cosmetics. It's a way of understanding how to use colors to enhance your features, correct imperfections, and create harmonious makeup looks.

What eyeshadow colors go together?

Neutral shades like beige, brown, and taupe pair well with almost any color. For bolder looks, choose colors next to each other on the color wheel (analogous colors) for a harmonious blend, or pair opposite colors (complementary colors) for high contrast and impact.

Related Content: Best Makeup Brushes, Best Makeup for Mature Skin, Best Setting Sprays & Powders, Best Eyebrow Products, Best Makeup Primers, Best Eyeliners, Best Mascaras, Best Highlighters, Best Affordable Makeup, Best Nail Polish

Get Personalized Product Recommendations with our Foundation Quiz

Explore more: Makeup Buying Guides