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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Swamp Goddess: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Silica, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Blushing lizard color descriptions and swatches off
Was excited to find a mauve base with blue glitter. I thought it was going to be similar to ripple from colourpop not in exact colour but more so in its mix of darker matte base paired with a shimmer that has a cool toned pop, the perfect recipe for a one and one... This was not the case. Mauve it i...
133 results
Silky smooth
I adore this color and how smooth it is! Its easy to apply over other shadows and also looks fantastic on its own. The fallout was minimal but be ready to do a bit of touching up.
don't believe the hype
I bought it cause social told me too. huge mistake. one swipe? yea one swipe and it's on my eyes and 4 blinks and it's all over my face the fallout for this product was insane!
Collecting every shade
The metallic shadows (wet pebble, glamourust, lil' deranged) are my favorite! I reach for them all the time and love the way it looks on the eye. The new duochromes are also quite pretty. The glitters/shimmers are not as good as the metallic shades, but they are not bad.
Inconsistent between shades
The shade Wet Pebble is quite possibly one of the best and most beautiful eyeshadows ive ever purchased. Pigmented, wet-looking, smooth, applies evenly. Every single other shade has been not good. Ive tried mermacculate and electric butterfly which both have minimal pigment and straight chunky glitter, and i also tried Pretty Robot which is just a plain satin shadow. I kept expecting the other colors to be as well-performing, unique and beautiful as Wet Pebble, but theyve unfortunately fallen short. Also, the packaging sucks. So, get Wet Pebble!!! Beautiful shadow. Leave everything else
Wanted to love them
These are amazing and so fun. However, I hit pan in multiple of these shades after only 3-4 uses. Because of that, these will not be repurchased by me. I cant justify the price per use.