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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Unicorncore: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Silica, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Yellow 5 Lake/CI 19140.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Not Worth the Hype
I saw this on social media where it appeared to be a solid monochromatic, highly pigmented almost cream-like, shadow. It was applied with one swipe of the finger. I was duped! It's a very glittery shadow, as in chunks of glitter, and barely has any pigment. It took several layers of it alone, to a...
172 results
Not Worth the Hype
I saw this on social media where it appeared to be a solid monochromatic, highly pigmented almost cream-like, shadow. It was applied with one swipe of the finger. I was duped! It's a very glittery shadow, as in chunks of glitter, and barely has any pigment. It took several layers of it alone, to appear, and had major fallout. Also wiped right off with a damp washcloth. Maybe over another shadow it would be nice, but alone it's an unsophosticated and cheap look, imo. It's also not a lot of product. And while I'm a big fan of reducing plastic waste, etc., this packaging stinks. It's in a flimsy paper-like compact that latches closed like a styrofoam food takeout box. When I first opened it, it flipped out of my hands and landed product down, in the sink. Would not recommend and will not repurcahse. Disapointed.
I miss Daydreamies but other people miss the point
I love this formula, especially the mattes that were discontinued. The glitters have all worm very nicely as well. I do feel the need to call out the negative reviews about the "poor packaging"… girl… it's meant to be flimsy and easy to break down! You can take the single shadow and put it in a larger magnetic z-palette if that floats your boat. This is an eco-friendly option with minimal packaging for a reason. If that doesn't float your boat, try a different brand, you're missing the whole point!
I miss Daydreamies but other people miss the point
I love this formula, especially the mattes that were discontinued. The glitters have all worm very nicely as well. I do feel the need to call out the negative reviews about the "poor packaging"… girl… it's meant to be flimsy and easy to break down! You can take the single shadow and put it in a larger magnetic z-palette if that floats your boat. This is an eco-friendly option with minimal packaging for a reason. If that doesn't float your boat, try a different brand, you're missing the whole point!
Pretty but cheap packaging.
Very sparkly and pretty, but honestly I do not think I would buy again because of the packaging. Very flimsy and cheap.
Utterly fantastic
While yes, this is glitter eye shadow it's a step up from your 90's glitter eye shadow. It's more subdued and not obnoxious if that's possible. Can apply with a brush or finger which is nice. Hard to clean up glitter "droppings" on your face if it happens but that's the nature of glitter anyway. The package needs to have a window or the name written on the top so you can identify which color you're grabbing but a sharpie marker can fix that. Have 3 of these and love them all. It hides old lady eye lid problems nicely too. Total bonus.