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Summary
Highlights
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
Item 2630836
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Unicorncore: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Silica, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Yellow 5 Lake/CI 19140.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Not Worth the Hype
I saw this on social media where it appeared to be a solid monochromatic, highly pigmented almost cream-like, shadow. It was applied with one swipe of the finger. I was duped! It's a very glittery shadow, as in chunks of glitter, and barely has any pigment. It took several layers of it alone, to a...
184 results
Blushing Lizard - mega fallout
I love the color, but it could be more pigmented. Especially considering the huge amount of fallout that happens. I usually put on my face makeup before shadow, but I literally can't do that with this shadow. I won't be buying any more shadows from this brand, even though the colors are very nice.
Beautiful!
I saw this eyeshadow in an ad and I was not disappointed! Easily applied with a finger. Goes on sheer for a sparkly wash, or builds to a beautiful sparkle! Exactly what I was hoping for!!!
Not as Expected
I have fair skin with a cool undertones. This eyeshadow looked some much better on the models. I tried it separately, over a primer, and as a highlight. Nothing looked good. Within an hour the glitter was all over my face. Did not matter if I applied with my fingers or brush. Setting spray helped with the flaking.
Horrible Packaging
I love glitter so I absolutely love Half Magic and most all their products despite them being a bit higher, but this was a complete miss. The packaging is first of all extremely small, even for an eyeshadow single. It is made from the same material as egg cartons are. It was hard to open at first and immediately broke the closure part. Then I set it on the nightstand where a small bit of water was left from a drink and it just deformed right away and was stuck together. Got absolutely no use from the product and is the worst design idea. Just a waste.
great at product, garbage packaging
Lucky I love a good shimmer because I couldn't possibly hate the packaging more 🤣 it's a cheap, thick paper. Not even cardboard, like a soft paper you make in 6th grade art class. If you get ready at the sink do not lay this in water. It's basically a paper straw. BUT the color is stunning. I got the purple duo chrome which is a nice dupe for fembot if you prefer powder shadows over liquid