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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
•Draw precise lines or smudge them for a smoky feel. •Use as a base to layer with eyeshadow for more depth and dimension. •Use as a shadow by blending out our creamy formula all over the lid •Transform your eye look: buildable formula can take you from day to night. •To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Perversion: Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Nylon-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol. May Contain: CI 77499 (Iron Oxides), CI 77019 (Mica), CI 77510 (Ferric Ferrocyanide), CI 77266 (Black 2).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 243 Questions
- Q
How do you sharpen this? It has a rubber band between the product and the pencil
- Asked by Cin
- Official Answer By Urban Decay - BEHi There! Despite the plastic-coated appearance of the 24/7 Glide-On Waterproof Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
How do you sharpen the 24/7 eyeliner pencil
- Asked by Sharon
- Official Answer By Urban Decay - BEHello there! Despite the plastic-coated appearance of the 24/7 Glide-On Waterproof Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
What color eyes is Cuff recommended for? Can it be used on the waterline?
- Asked by Chantel
- Official Answer By Urban Decay - BEHey there! Great question about our 24/7 Glide-On Eyeliner Pencil in Cuff! Cuff, that gorgeous metallic copper-bronze, is actually super versatile and flattering on a wide range of eye colors. We've seen it look stunning on brown eyes, bringing out their warmth, as well as green and hazel eyes, where it creates a beautiful contrast. Even blue eyes can rock Cuff, as it adds a pop of unexpected color. And yes, you can absolutely use it on your waterline! The 24/7 Glide-On formula is waterproof and long-lasting, so it'll stay put even in that tricky area. Just make sure your pencil is sharpened to a nice point for precise application and to avoid any potential irritation. Let us know if you have any other questions! We're always happy to help you find your perfect eye look.Was this answer helpful to you
- Q
The tip of my pencil fell off. How do you turn the pencil so the eyeliner come up?
- Asked by Jen
- Official Answer By Urban Decay - BEHi There! Despite the plastic-coated appearance of the 24/7 Waterline Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
Is this product non-comedogenic? Some of these can cause stys and I'm prone to them.
- Asked by Jen
- Official Answer By Urban Decay - BEHello there! The term non-comedogenic indicates that the product has a low potential for clogging pores. The presence or absence of oil in a product does not mean a product will or will not be non-comedogenic. Not all products are tested for non-comedogenicity. If the non-comedogenic claim does not appear on the product, it is not an indication the product is comedogenic. We hope this was helpful!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Queen
- 6Brand Buyer
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
9561 results
best liner I've ever used
these liners are absolutely worth the money. they do not budge from the waterline and are very versatile. I use mine as an eyeshadow as well, blends very nicely but you have to work quickly.
Good pencil
Nice eyeliner pencil , it is smooth like a butter and stays on 12 hour may be more, i like it
Good pencil
Nice eyeliner pencil , it is smooth like a butter and stays on 12 hour may be more, i like it
here is a real review from a real person
I do love this liner so much to line just my upper waterline and doesn't really transfer to lower...No other product I have found does that! and it does last. would give 5 stars if sharpening lasted and it wasn't so hard to sharpen...wastes the pencil
WOW
ive been looking for a decent pencil that stays on my waterline and i finally found one. and i was happy with it being average. BUT. i cried today and IT STAYED. NO RUNNING. my waterline was still gold!! i knew my mascara was waterproof but i was not expecting my waterline to hold up after almost SEVEN HOURS OF WEAR. amazing. stunning. 10/10