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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Features
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
Benefits
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
Key Ingredients
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
•Draw precise lines or smudge them for a smoky feel.
•Use as a base to layer with eyeshadow for more depth and dimension.
•Use as a shadow by blending out our creamy formula all over the lid.
•Transform your eye look: buildable formula can take you from day to night.
•To keep your 24/7 Glide-On Waterproof Eyeliner Pencils sharp, use the Grindhouse Double Barrel Sharpener.
Smoke: Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Ascorbyl Palmitate, Phenoxyethanol. May Contain: CI 77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dixoide), CI 77007 (Ultramarines), CI 77019 (Mica).
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Questions
Ask a QuestionQ&A
Showing 5 out of 247 Questions
- Q
What eye color is Cuff suggested for?
- Asked by Debbie
- Official Answer By Urban Decay - BEHi there! While Cuff can complement a variety of eye colors, it especially enhances brown, hazel, and even blue eyes, adding a touch of shimmering iridescence.Was this answer helpful to you
- Q
What is the difference between this liner being waterproof and the 24/7 Glide On eye pencil that is also waterproof?
- Asked by Angie
- Official Answer By Urban Decay - BEHello there! We want to clarify the difference between our 24/7 Glide-On Eye Pencil and our 24/7 Waterproof Waterline Eye Pencil. While both are waterproof and amazing, the Glide-On is your go-to for the whole eye – lids, lash line, everything! The Waterline pencil is specially formulated to stay put on that tricky inner rim, giving you long-lasting color. Hope this helps!Was this answer helpful to you
- Q
It's very very hard to sharpen the product when I did got all ruined
- Asked by L k
- Official Answer By Urban Decay - BEHello there! Despite the plastic-coated appearance of the 24/7 Glide-On Waterproof Waterline Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
- Q
Where is the "UZI"eyeliner?
- Asked by Kathi
- Official Answer By Urban Decay - BEHello there! We're so sorry, but our iconic UZI shade in the 24/7 Glide-On Eyeliner Pencil has been discontinued. We know this is disappointing news for fans of this beloved shade. We're always evolving our product lineup, and sometimes that means saying goodbye to some favorites to make way for new innovations. We encourage you to explore our other shades in the 24/7 Glide-On range – you might discover a new favorite!Was this answer helpful to you
- Q
How do you sharpen this? It has a rubber band between the product and the pencil
- Asked by Cin
- Official Answer By Urban Decay - BEHi There! Despite the plastic-coated appearance of the 24/7 Glide-On Waterproof Eyeliner Pencil, it can be sharpened with a cosmetic sharpener. Our Grindhouse Double Barrel Sharpener would be a great product to use! For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. Your sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope this information helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 430 Minutes
- 11+ Hour
- 110 Minutes
Best Uses
- 5779Everyday
- 3763Going Out
- 2782Thicker Line
- 2580Smoky Look
- 1816Thin Defined Line
Describe Yourself
- 2945Classic Style
- 2677Natural Style
- 1193Trendy Style
- 6Queen
- 6Brand Buyer
Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
9914 results
My new favorite
For the longest time ever my favorite eyeliner has been bed head. They normally make hair products, but they also dabbling make up, and their eyeliner has always been the most pigmented and creepiest eyeliner ever! Until I got this one from urban decay for free from influence her. He didn't cost me a dime, which is amazing. I'm not sure if it's waterproof or not yet I haven't cried with it on lol. But it's not heavy. It's very comfortable and it is very easy to get precisely on your waterline. I got it in the color tootsie, which is a darker brown and is perfect for the water line. I always use a darker color on my water line. The lighter beige partner of this liner is amazing too! I can't get over how beautifully pigmented it is, and how long it lasts!
Best Eyeliner in the World!!!
I am a brown eyed girly and I just love a gorgeous brown eyeliner to make my eyes really pop! I recently went on vacation and this eyeliner is seriously soo good! It stays on all day without needing to reapply (unless I want to lol) and the waterproof aspect is one of my favorite parts! I went to the beach and it wasn't running down my face with my mascara so that's a win of course lol! I like the consistency of this eyeliner too. It's really a beautiful vivid brown and I can't recommend it enough. It's a fair price for a great product and a little goes a long way. I will be restocking and trying a few more colors too.
Nice pencil
I've been using this Urban Decay Waterline Pencil for over a week, and it's been a fantastic addition to my makeup routine. The creamy formula glides on smoothly, making it easy to line my waterline without any tugging, I actually also use it on the top part of my lashes too. I love how it stays put all day without smudging, even when my eyes get watery. I like this dark brown color and the nude shade is also great on the inner corner of my eye. Overall, I enjoy using it.
Long lasting and creamy, easy to use formula
This eyeliner glides on really well and while the brand calls the eyeliner a pencil, it has a really creamy texture that requires only one swipe. I found that it stayed on much longer than my usual eye liner. This eye liner is worth the spend.
Love it
I absolutely love this waterline pencil! It glides on so smoothly without tugging, and the color is a gorgeous soft beige that instantly brightens up my eyes. I've tried a few other waterline pencils before, but this one has really stood out in terms of longevity. It stays put all day long without smudging, which is a total win for me since my eyes tend to get watery. It also feels super comfortable on my waterline and doesn't irritate my sensitive eyes at all. I also love how it gives my eyes a wide and awake, refreshed look without being too harsh. Definitely a new staple in my makeup bag!