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Highlights
Summary
Gently cleanse hair and scalp, sealing the cuticle to enhance shine with apple cider vinegar, argan oil and an abundance of nourishing superfoods in AG Care 98% Plant-Based Essentials Balance Apple Cider Vinegar Sulfate-Free Shampoo.
Benefits
- Enhances shine + softness
Key Ingredients
- Apple cider vinegar
Formulated Without
- Silicone
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Item 2599994
Massage into wet hair and rinse.
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Hydroxypropyl Methylcellulose, Polysorbate 20, C10-16 Alkyl Glucoside, Pisum Sativum (Pea) Peptide, Sodium Pca, Caprylyl Glycol, Phenethyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Decyl Glucoside, Propanediol, Glycerin, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Butylene Glycol, Citral, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Cymbopogon Schoenanthus Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary) Oil, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Triethyl Citrate, Panthenol, Acetum (Vinegar), Helianthus Annuus (Sunflower) Seed Extract, Limonene, Aloe Barbadensis Leaf Extract, Gypsophila Paniculata Root Extract, Geraniol, Arnica Montana Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Argania Spinosa Kernel Oil, Tetrasodium Glutamate Diacetate, Citric Acid, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Hydroxide
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I think I found my Holy Grail shampoo/conditioner?
My hair is medium-thick, low porosity, 2C/3A curly wavy combo, and color treated, and I have been looking for a good shampoo/conditioner set for the past... well, forever. I've tried so many different brands, and all of them have been mostly okay, but I've never found anything that actually made my ...
Most Helpful Critical Review
A mixed review…
I have such a love-hate relationship with this shampoo! I love what it does for my hair and scalp: Soft but not limp, clean but not stripped, just a lovely balance for shiny good hair that gets washed every three days or so. While some have noted that the scent is strong, I love it: It's like lemong...
698 results
Pretty good for body and shine. Excellent to control breakag
Verified Buyer
Reviewed at
I switched to AG Care from a product that I loved but couldn't use anymore due to ethical concerns with the company. I was nervous about trying something new but I am pleasantly surprised with the ACV line. It cleans well and the conditioner does a great job. The thing that makes me happiest is that my hair has definitely been strengthened by this line. I have much less breakage than I used to and there are way less hairs on my comb. That is a huge win in my book! I look forward to trying out more AG products!
Ultimately The Very Best
Verified Buyer
Reviewed at
I have been searching HIGH and LOW for the perfect sulfate free shampoo that would best treat my greasy scalp that was gentle on my hair and scalp and viola, here it is omg I brag about this shampoo to EVERYONE who has the same problem as me who has fine, thin, greasy head. lol I really do recommend this shampoo to anybody who has the exact same problems as I said, above.
Best degreaser
Verified Buyer
Reviewed at
Love love love this product. I even use shampoo as soap!
Formula Has Changed
This has been my favorite shampoo for a while, but my newest refill bag purchase makes my thin hair weighed down and greasy. I was curious so I compared the ingredients list on my bottle (purchased over a year ago) with the list on the new refill bag i just purchased and there are quite a few differences. The refill bag will definitely get returned and ill be on the hunt for anothet shampoo :(
Apple Cider Vinegar S&C
Verified Buyer
Reviewed at
I've been using this combination for a few years. No build up. Just soft shiny hair. I'm quite grey - and this combination keeps my hair from looking brassy. I recommend it!
Questions
Q&A
Showing 17 out of 17 Questions
- Q
Is this shampoo recommended for every day use?
- Asked by Monica
- Official Answer By AG Care - Brand EngageYes, Balance is gentle and can be used daily. It is a product that can be used as often or as little as your hair type requires.Was this answer helpful to you
- Q
Someone in the reviews mentioned that the product consistency changes over time and that if you don't use the product quickly it is less effective. What is the typical shelf life, and can you extend it (e.g., put in the refrigerator)?
- Asked by Practical consumer
- Official Answer By AG Care - Brand EngageThank you for your question. For peak freshness, we recommend using Balance within 24 months and 12 months from opening.Was this answer helpful to you
- Q
Should i follow up with a hydrating shampoo since this is a clarifying shampoo?
- Asked by Tay
- Official Answer By AG Care - Brand EngageGreat question, Balance gently cleanse the hair and scalp, while enhances shine. It can be used as a daily shampoo and doesn't require a second wash. However, if you hair is seeking more hydration, we recommend using a hair mask like Nourish or a leave on conditioner before styling like Fast Food leave on.Was this answer helpful to you
- Q
Is this a clarifying shampoo?
- Asked by Gummyfish
- Official Answer By AG Care - Brand EngageBalance is designed to gently cleanse and clarify the hair and scalp while enhancing shine, and balancing the scalp's pH.Was this answer helpful to you
- Q
Is this shampoo good for dry scalp ?
- Asked by Jack
- Official Answer By AG Care - Brand EngageGreat question, the apple cider vinegar in Balance shampoo is great for balancing the scalp's pH, which is important for maintaining healthy hair, while gently clarifying and adding shine.Was this answer helpful to you
- Q
Is this ok to use on hair extensions?
- Asked by Janell
- Official Answer By AG Care - Brand EngageWe encourage you to consult with your hair stylist for the care requirements of your extensions. They can guide you on the most suitable products to use.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Jenny
- Official Answer By AG Care - Brand EngageBalance is safe for colour treated hair.Was this answer helpful to you
- Q
Will shampoo be ok if i recently had a keratine treatment?
- Asked by SB
- Official Answer By AG Care - Brand EngageYes, since AG products are formulated without sodium chloride they are safe to use after a keratin treatment. However, we always encourage you to consult with your stylist for their product recommendations post-treatment.Was this answer helpful to you
- Q
Is this shampoo a good fit for oily scalp?
- Asked by Natalie
- Official Answer By AG Care - Brand EngageGreat question! Yes, the AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo is a good fit for an oily scalp. It gently cleanses the hair and scalp and can be used daily.Was this answer helpful to you
- Q
Is it safe for acne prone scalp?
- Asked by Tef
- Official Answer By AG Care - Brand EngageThank you for your question. For any skin conditions or concerns we strongly suggest consulting with your physician. A list of all of our ingredients are listed on the back of the bottle if required.Was this answer helpful to you
- Q
I do a double wash with my hair and I always use a clarifying shampoo first, would this be considered a clarifyjng shampoo or would I be able to use this as a second shampoo (as I dont like to strip my hair of all it's natural oils)?
- Asked by Stef
- Official Answer By AG Care - Brand EngageGreat question, this would be a personal preference depending on your hair needs. Balance is a sulfate-free, silicone-free shampoo that gently cleanses hair and scalp which can be used daily. For further questions or concerns, please reach out to the Ulta team at gethelp@ulta.com.Was this answer helpful to you
- Q
Does this product correct ph balance of scalp?
- Asked by Daj
- Official Answer By AG Care - Brand EngageBalance helps with balancing pH for healthy hair and scalpWas this answer helpful to you
- Q
Does this product remove silicones and oil from hair?
- Asked by Kris
- Official Answer By AG Care - Brand EngageWe recommend using products in AG’s Plant Based Essential product line which includes Balance Shampoo. The PBE products do not contain silicones. PBE shampoos will help clean hair by removing residues (silicone and non-silicone) from other hair products.Was this answer helpful to you
- Q
What is the pH?
- Asked by Jen17
- Official Answer By AG Care - Brand EngageThank you for your question. The pH range for Balance Apple Cider Vinegar Sulfate-Free Shampoo is: 6.40-7.50.Was this answer helpful to you
- Q
Can I use this on Keratin treated hair?
- Asked by Chloe
- Official Answer By AG Care - Brand EngageThank you for your inquiry. AG products are safe to use on Keratin treated hair, however we encourage you to reach out to your hair stylist for their product recommendations post treatment. All AG products are free from drying sulfates, PABA, Parabens, Phthalates, DEA and more, along with our shampoos are sulfate free.Was this answer helpful to you
- Q
Is this shampoo color-safe and suitable for bleached hair?
- Asked by Lexie
- Official Answer By AG Care - Brand EngageYes, our complete collection is safe to use on colour-treated or bleached hair as all AG shampoos are gentle and sulfate-free.Was this answer helpful to you
- Q
Can this be used every day?
- Asked by HeatherR
- Official Answer By AG Care - Brand EngageThank you for reaching out! Yes, Balance is a gentle and sulfate-free shampoo that can be used daily.Was this answer helpful to you