Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo.
Benefits
- De-frizzes, hydrates and soothes hair
- Silkier hair
Features
- Hair Concerns: Frizz, flyaways, dryness
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored Products
12 items
Use previous and next buttons to navigate the slides of the Sponsored Products Product Carousel
Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is this good for colored hair?
- Asked by Mickie
- Official Answer By Virtue - Brand EngageYes, all Virtue products are color-safe. In addition, our bio-identical protein (Alpha Keratin 60ku), will heal your hair from the inside out, making the color more vibrant and overall healthier.Was this answer helpful to you
- Q
Is this shampoo good with brazillian blowout treated hair?
- Asked by Mm
- Official Answer By Virtue - Brand EngageHello, Yes, you are safe to use this shampoo with smoothing treatments like Brazilian Blowout.Was this answer helpful to you
- Q
Does the product give a suds or lather feeling ?
- Asked by Kina
- Official Answer By Virtue - Brand EngageVirtue Smooth Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you
- Q
Is this good for low porosity hair?
- Asked by Lou
- Official Answer By Virtue - Brand EngageHi! Yes, Virtue's Smooth Shampoo is excellent for low porosity hair. It offers deep hydration and a rich lather for deep cleansing the scalp without stripping or drying your hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Wavy Hair
Most Helpful Positive Review
Worth every dollar spent
I live in a tropical island with a very humid climate. I have very fine hair, half straight and a little wavy as well, but for sure extremely frizzy. I have been trying every brand there is out there, from drugstore products tu high end ones (Ouai, WOW, Oribe, etc). While some of them were pretty de...
Most Helpful Critical Review
Ordered what I knew would work on my hair
I started using Virtue products in the last year and was enjoying trying different products to find the best for my hair. Over a month ago I ordered Colorkick shampoo and it made my hair look dull and mousy. I attempted to contact Virtue for a replacement/refund 5 times by email, phone and chat over...
453 results
Excellent
I LOVE this Virtue smoothing product for coarse hair. It's has impressive results. My hair is smooth and detangles nicely.
Great product
Hair Type Wavy Hair
Nice scent and a small amount cleanses well
Good Shampoo
I wanted to love this shampoo but the smell is really bad. I notice that over time it starts smelling super musty like mold or something. The shampoo works really well for my coarse hair, but i cannot get past the scent :(
Smell so offensive
Hair Type Wavy Hair
Really didn't like the smell first off and then the product wasn't anything impressive on my hair … wavy thick long hair - that unimpressed I took it back for a refund … was not for me at all. Didn't like at all don't recommend if you're funny with smells too
Smooth Shampoo
Reviewed at

I tried this shampoo and after just a few washes I was hooked! It makes my frizzy, fine hair feel smoother and fuller!