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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.
Benefits
- Volumized, thicker and fuller looking hair
Features
- For Hair Concerns: Flat, limp hair that lacks volume
- For Hair Types:
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is it safe to use on color-treated hair?
- Asked by Sarah
- Official Answer By Virtue - Brand EngageHi! Yes, all Virtue products are color-safe. Our Full Shampoo is great for a gentle and effective clean with light hydration. Perfect for anyone seeking volume without drying or stripping moisture from the hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Straight Hair
- 2Wavy Hair
Most Helpful Positive Review
Love this shampoo
My hair has always been fine but now that I'm 58, on hormones and thyroid meds, my hair is thin. I first tried Full shampoo almost a year ago and didn't notice a change in my hair. I was given another bottle in May and tried it again. I was amazed. My hair was more full and manageable within a week ...
Most Helpful Critical Review
Pump bottle can't recycle
I'm really torn on this shampoo. On the one hand, it's a good and high quality shampoo if used daily, although it would not sufficiently clean very dirty or oily hair. I wouldn't dream of using this to wash two-day or three-day old hair, as it wouldn't be up to the task unless I lathered up and wash...
814 results
Run
I have really thin, ultra fine hair. My pont tail is the size of a penny, and thays being nice. I bought this shampoo in hopes of thickening my hair but in turn it only made clumps of what little hair i have fall out. I switched to a different shampoo and have minimal shedding now.
No volume
This smells good but it's hard to rinse out and didn't give me any volume. Pretty expensive too.
I had hope…
I was ready to try a new brand of shampoo for my fine, limp hair. Upon washing my hair with this shampoo, i noticed that it didn't lather very well at all. And then after rinsing, my hair felt stiff and coated. I kept using it, though. Then, halfway through the bottle, it started feeling like it was cleaning my hair. So maybe I should've shaken it before using it? Maybe the shampoo somehow separated? IDK what to think. I wont repurchase as i have never experienced this before. And i really dont think it added much body to my hair.
Nope!
This shampoo is way overpriced for what you really get. Lather was okay but left my hair dry. I paired it with the conditioner and the conditioner also sucks. Conditioner did not help at all. I have thick hair and this took a long time to wash it out completely really wierd. I do not recommend. Also compared to other shampoo i saw alot of hair go down the drain. I guess the only thing i liked was the smell.. too bad i cant return it now.
Perfect for fine hair
This cleans my hair without drying and leaving my hair tangly but also gives me volume. worth the price. I have a hard time finding good shampoo since my hair gets so greasy quick but also my ends get dried out easily and gets tangly. This one is great and will continue to repurchase