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Highlights
Summary
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.
Benefits
- Volumized, thicker and fuller looking hair
Features
- For Hair Concerns: Flat, limp hair that lacks volume
- For Hair Types:
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577877
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
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Virtue
Flourish Volumizing Keratin Shampoo
Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is this bottle refillable? If so, how do i open it?
- Asked by Amanda
- Official Answer By Virtue - Brand EngageHi, no, it's not refillable at this time.Was this answer helpful to you
- Q
What is the difference between this shampoo and the other Virtue shampoo Flourish?
- Asked by Peacemaker
- Official Answer By Virtue - Brand EngageHi! Great question! Both deliver deep cleansing, with volumizing benefits. However, ony Flourish is patented to support regrowth at a faster rate and uses the added benefit of Alpha Keratin Clinical (compared to classic Alpha Keratin that is in Full), a more robust, multi-faceted, keratin. Both are 100% natural. Clinical grade is just more diverse and designed to target follicular health for regrowth. Flourish also offers: Sodium Hyaluronate and Red Algae Extract - Providing lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple, Biomimetic Signal Peptides - Nourish and calm the scalp to help create a healthy environment for hair growth. Full is an ALL-STAR at achieving a squeaky clean, volumizing wash, while rebuilding the health of your hair. If you have fine, limp hair that sheds more than you would like, go for Flourish. If you have plenty of hair and just want an easier time with styling and maximizing overall hair health, Full is ideal.Was this answer helpful to you
- Q
Is this safe to use every day?
- Asked by Kris
- Official Answer By Virtue - Brand EngageHello! Yes, it's light and lightly hydrating, therefore, it will not dry out your hair, yet still adds volume and the reparative technology that only Virtue offers in it's Alpha Keratin 60ku.Was this answer helpful to you
- Q
Is it safe to use on color-treated hair?
- Asked by Sarah
- Official Answer By Virtue - Brand EngageHi! Yes, all Virtue products are color-safe. Our Full Shampoo is great for a gentle and effective clean with light hydration. Perfect for anyone seeking volume without drying or stripping moisture from the hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Love this shampoo
My hair has always been fine but now that I'm 58, on hormones and thyroid meds, my hair is thin. I first tried Full shampoo almost a year ago and didn't notice a change in my hair. I was given another bottle in May and tried it again. I was amazed. My hair was more full and manageable within a week ...
Most Helpful Critical Review
Pump bottle can't recycle
I'm really torn on this shampoo. On the one hand, it's a good and high quality shampoo if used daily, although it would not sufficiently clean very dirty or oily hair. I wouldn't dream of using this to wash two-day or three-day old hair, as it wouldn't be up to the task unless I lathered up and wash...
1095 results
Has thickened up my hair!!
Reviewed at
Literally after the first use of this shampoo my hair looked and felt thicker. I absolutely love this product!
New to products
Reviewed at
I haven't been using the shampoo and conditioner for long. First I love the scent. The main thing I notice so far is there is much less hair in my comb after washing my hair. I assume less breakage? Which is great.
Full shampoo
Reviewed at
Good product very happy with Virtue products
Life Changing Shampoo
Reviewed at
I've fought with my fine straight hair forever. This product makes such a difference. I'm so grateful
Doesn't work
Reviewed at
I don't feel like the product actually cleans my hair