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Highlights
Summary
Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo.
Benefits
- Cleans
- Thickens
- Volumizes
- Dissolves excess oil.
- Lifts the roots.
- Plumps each strand for weightless, long-lasting body.
Features
- Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands.
- This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
- PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair.
- FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
- IDEAL FOR:
- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
- Safe for color-treated and chemically treated hair.
Research Results
- *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses):
- 84% of women said their hair felt thicker.*
- 87% of women said their hair had more body.*
- 86% of women said their hair looked fuller.*
Item 2595664
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is this bottle refillable? If so, how do i open it?
- Asked by Amanda
- Official Answer By Virtue - Brand EngageHi, no, it's not refillable at this time.Was this answer helpful to you
- Q
What is the difference between this shampoo and the other Virtue shampoo Flourish?
- Asked by Peacemaker
- Official Answer By Virtue - Brand EngageHi! Great question! Both deliver deep cleansing, with volumizing benefits. However, ony Flourish is patented to support regrowth at a faster rate and uses the added benefit of Alpha Keratin Clinical (compared to classic Alpha Keratin that is in Full), a more robust, multi-faceted, keratin. Both are 100% natural. Clinical grade is just more diverse and designed to target follicular health for regrowth. Flourish also offers: Sodium Hyaluronate and Red Algae Extract - Providing lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple, Biomimetic Signal Peptides - Nourish and calm the scalp to help create a healthy environment for hair growth. Full is an ALL-STAR at achieving a squeaky clean, volumizing wash, while rebuilding the health of your hair. If you have fine, limp hair that sheds more than you would like, go for Flourish. If you have plenty of hair and just want an easier time with styling and maximizing overall hair health, Full is ideal.Was this answer helpful to you
- Q
Is this safe to use every day?
- Asked by Kris
- Official Answer By Virtue - Brand EngageHello! Yes, it's light and lightly hydrating, therefore, it will not dry out your hair, yet still adds volume and the reparative technology that only Virtue offers in it's Alpha Keratin 60ku.Was this answer helpful to you
- Q
Is it safe to use on color-treated hair?
- Asked by Sarah
- Official Answer By Virtue - Brand EngageHi! Yes, all Virtue products are color-safe. Our Full Shampoo is great for a gentle and effective clean with light hydration. Perfect for anyone seeking volume without drying or stripping moisture from the hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Wow!!!
Used this today first time … wow!!! I'm truly impressed!! Great lather!! I have thick, coarse, naturally dry hair. And my hair was ready to be shampoo'd! It's been windy here so I'd used a lot of strong hold hairspray for a few days straight. My hair felt clean on the first shampoo and super silky w...
Most Helpful Critical Review
Pump bottle can't recycle
I'm really torn on this shampoo. On the one hand, it's a good and high quality shampoo if used daily, although it would not sufficiently clean very dirty or oily hair. I wouldn't dream of using this to wash two-day or three-day old hair, as it wouldn't be up to the task unless I lathered up and wash...
1100 results
Wow!!!
Hair Type Wavy Hair
Used this today first time … wow!!! I'm truly impressed!! Great lather!! I have thick, coarse, naturally dry hair. And my hair was ready to be shampoo'd! It's been windy here so I'd used a lot of strong hold hairspray for a few days straight. My hair felt clean on the first shampoo and super silky when I rinsed! And it was even better after my 2nd shampoo! I was really excited this made my hair feel so clean AND silky (shampoo rarely leaves my hair smooth OR silky)! BUT I wanted to be sure it gave me the volume I love … so I purposely did not use anything else "new" to my routine … my hair turned out spectacular!!! I'm truly impressed … my hair feels so soft AND voluminous!! This is gonna give my Bumble and Bumble Surf Foam Texturizing Shampoo a run for MY $$$!
Fabulous shampoo
Definitely lives up to the advertisement! One of my favorite shampoos and conditioners. Initially bought it for my daughter, then i tried it. It became my new set!! Adds so much volume and fullness to my hair. Right now i am struggling with shedding due to menopause. It doesn't make my hair grow, but it does add volume. I stock up when its on sale.
Has thickened up my hair!!
Reviewed at
Literally after the first use of this shampoo my hair looked and felt thicker. I absolutely love this product!
New to products
Reviewed at
I haven't been using the shampoo and conditioner for long. First I love the scent. The main thing I notice so far is there is much less hair in my comb after washing my hair. I assume less breakage? Which is great.
Full shampoo
Reviewed at
Good product very happy with Virtue products