Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Yay! You're earning rewards points on this purchase!
Highlights
Summary
Nourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Shampoo.
Benefits
- Cleans
- Replenishes
- Nourishes
- Gently dissolves daily build-up
- Fills in cracks of damage to leave hair healthy, soft, and supple
Features
- Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair.
- Product Aesthetics: A luxurious, lathering shampoo with a clean but hydrating finish
- Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods
- Ideal for:
- All hair types, especially hair that's damaged or in need of extra care
- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments
- Safe for color-treated and chemically treated hair
Research Results
- *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses)
- 97% of women said their hair felt softer after just one use*
- 97% of women felt their hair was less damaged*
- 91% of women felt their hair was more manageable*
Item 2595662
Work a quarter-size amount of Recovery Shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Redken
Extreme Length Conditioner for Longer Stronger Hair
Redken
Color Extend Magnetics Sulfate-Free Shampoo
OLAPLEX
No.5 Bond Maintenance Strengthening, Moisturizing Hair Repair Conditioner
Biolage
Color Last Shampoo for Color-Treated Hair
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Redken
Color Extend Magnetics Sulfate-Free Shampoo
OLAPLEX
No.4 Bond Maintenance Strengthening, Hydrating Hair Repair Shampoo
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Virtue
Flourish Thickening & Detangling Conditioner
Questions
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
My hair did a 180 after using this shampoo/conditioner
My hair changed when I turned 41 -- it was always fine and straight but became fine and frizzy, untamable. I had to straighten it every day with a straightener just to make it look normal, and that was terrible for my fine hair. Either that or I had to put it in a bun. I started using this shampoo i...
Most Helpful Critical Review
I want so badly to love this shampoo
First, the pros: It smells AMAZING. I love the scent so much that I've been trying to find a perfume that smells like this, because the shampoo's scent fades too quickly. Also, my hair looks and feels incredible -- it really brings out the red highlights in my dark brown hair. My hair is smooth, man...
1198 results
Wonderful, hydrating shampoo
Hair Type Straight Hair
I used this shampoo line for the first time. I need a little more time to determine the full benefits, but I like the way my hair felt after shampooing. It lather's nicely and moisturizes. It's a little pricey but I think it's worth it. Would purchase again.
Made Frizz and Curls Gone
This product turned my fine coiled hair into a very dry frizzy afro and my curls are gone. My hair looks like broccoli! I'm so disappointed because this product was very expensive and the texture of my hair has changed! Will my curls ever come back?
Smells Great!
I love the way this shampoo smells! Would definitely recommend!
Love the shampoo and conditioner
Reviewed at
I have been using Virtue products for about two months now and I really like the quality, how they make my hair feel, and the scent. I've used the Repair and the thinning lines of shampoo and conditioner. Love them both. You don't need a lot of product either. My hair feels thicker and softer.
RESULTS
Reviewed at
Love the results!!! Makes my hair look amazing, feel thicker and look less damaged.