Virtue Hydrating Recovery Shampoo

Benefits

• Cleans
• Replenishes
• Nourishes
• Gently dissolves daily build-up
• Fills in cracks of damage to leave hair healthy, soft, and supple

Features

• Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair.
• Product Aesthetics: A luxurious, lathering shampoo with a clean but hydrating finish
• Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods
• Ideal for:
• 1. All hair types, especially hair that's damaged or in need of extra care
• 2. Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments
• 3. Safe for color-treated and chemically treated hair

Research Results

• *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses)
• 97% of women said their hair felt softer after just one use*
• 97% of women felt their hair was less damaged*
• 91% of women felt their hair was more manageable*

Item 2595662

Work a quarter-size amount of Recovery Shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details