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Highlights
Summary
Nourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Shampoo.
Benefits
- Cleans
- Replenishes
- Nourishes
- Gently dissolves daily build-up
- Fills in cracks of damage to leave hair healthy, soft, and supple
Features
- Formulated with first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair.
- Product Aesthetics: A luxurious, lathering shampoo with a clean but hydrating finish
- Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods
- Ideal for:
- All hair types, especially hair that's damaged or in need of extra care
- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments
- Safe for color-treated and chemically treated hair
Research Results
- *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses)
- 97% of women said their hair felt softer after just one use*
- 97% of women felt their hair was less damaged*
- 91% of women felt their hair was more manageable*
Item 2595662
Work a quarter-size amount of Recovery Shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
My hair did a 180 after using this shampoo/conditioner
My hair changed when I turned 41 -- it was always fine and straight but became fine and frizzy, untamable. I had to straighten it every day with a straightener just to make it look normal, and that was terrible for my fine hair. Either that or I had to put it in a bun. I started using this shampoo i...
Most Helpful Critical Review
I want so badly to love this shampoo
First, the pros: It smells AMAZING. I love the scent so much that I've been trying to find a perfume that smells like this, because the shampoo's scent fades too quickly. Also, my hair looks and feels incredible -- it really brings out the red highlights in my dark brown hair. My hair is smooth, man...
1301 results
Great moisture
Reviewed at
Great moisture
Great product!
Reviewed at
Great product!
Amazing shampoo!
Reviewed at
My hair has felt so soft and smooth using this shampoo. It also took care of the frizz.
Great smell, great shampoo!
Reviewed at
Love the smell and shampoo! My hair feels more moisturized and overall in better condition.
I love Virtue!
Reviewed at
I love all Virtue products I've used
Questions
Q&A
Showing 6 out of 6 Questions
- Q
Does the Hydrating Recovery system work for fine hair or is it too heavy?
- Asked by Demi
- Official Answer By Virtue - Brand EngageHi! Thanks for your question! Recovery is a beautiful collection for dry, damaged, or color-treated hair, but if your hair is very fine, you may find it a bit richer than you need for everyday use. We have several great options for fine hair, depending on your primary concern: • Full – Ideal if you're looking to add lightweight volume, body, and fullness without weighing hair down. • Scalp Remedy – A great choice if your focus is maintaining a healthy scalp with lightweight hydration and daily care. • Flourish – Perfect if you're experiencing thinning or shedding and want to support a healthier scalp while creating the appearance of fuller, thicker-looking hair. If you can tell us a little more about your hair—whether it's color-treated, prone to dryness, thinning, or simply fine—we'd be happy to help you find the best Virtue routine for your needs! 💛Was this answer helpful to you
- Q
How do these products smell?
- Asked by Panda
- Official Answer By Virtue - Brand EngageHi, Our shampoo lines vary in fragrance profiles, all of which smell amazing. Not overwhelming, very intentional and relaxing. The Recovery Shampoo and conditioner fragrance notes are a mellow coconut and yuzu with a hint of warm woods.Was this answer helpful to you
- Q
Can this be used every day?
- Asked by PeachyKeen69
- Official Answer By Virtue - Brand EngageGreat question! Our products can absolutely be used daily, including Recovery Shampoo. The Alpha Keratin 60ku® protein in our formulas is bio-identical to the keratin naturally found in your hair, so it doesn’t build up on the hair over time the way some traditional proteins can. Because of that, you don’t need to take breaks from using Virtue products — they’re designed to support and replenish your hair continuously with regular use. 💛Was this answer helpful to you
- Q
Can this be used long term? Or should i take breaks here and there?
- Asked by Heddy
- Official Answer By Virtue - Brand EngageGreat question! Our products can absolutely be used long term. The Alpha Keratin 60ku® protein in our formulas is bio-identical to the keratin naturally found in your hair, so it doesn’t build up on the hair over time the way some traditional proteins can. Because of that, you don’t need to take breaks from using Virtue products — they’re designed to support and replenish your hair continuously with regular use. 💛Was this answer helpful to you
- Q
Is this safe for dyed/colored hair? Does it remove color?
- Asked by LR
- Official Answer By Virtue - Brand EngageHello, Yes, it is safe for colored hair! All Virtue products are color-safe, and with our patented technology it will make your hair healthier with every wash, further helping to preserve your hair color.Was this answer helpful to you
- Q
Does this shampoo have surfactants for lather and have the suds feeling ?
- Asked by Kina
- Official Answer By Virtue - Brand EngageHi, Virtue Recovery Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you