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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Nourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Shampoo.
Benefits
- Hair is softer, healthier and more manageable
- Strengthens and nourishes
Features
- Hair Concerns: Damaged hair from heat/color/chemical, dryness, breakage
- For Hair Types:
- Straight - Fine/Medium/Thick
- Wavy - Fine/Medium/Thick
- Curly - Fine/Medium/Thick
- Coarse
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, Peg-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
Free gift with purchase
Free gift with purchase
Online Only Free Damage Reverse Serum with $40 Virtue purchase (valid thru 2/1/25 or while quantities last)
Free gift with purchase
Online Only Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 1/25/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Does this shampoo have surfactants for lather and have the suds feeling ?
- Asked by Kina
- Official Answer By Virtue - Brand EngageHi, Virtue Recovery Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 3Wavy Hair
- 1Straight Hair
Most Helpful Positive Review
My hair did a 180 after using this shampoo/conditioner
My hair changed when I turned 41 -- it was always fine and straight but became fine and frizzy, untamable. I had to straighten it every day with a straightener just to make it look normal, and that was terrible for my fine hair. Either that or I had to put it in a bun. I started using this shampoo i...
Most Helpful Critical Review
I want so badly to love this shampoo
First, the pros: It smells AMAZING. I love the scent so much that I've been trying to find a perfume that smells like this, because the shampoo's scent fades too quickly. Also, my hair looks and feels incredible -- it really brings out the red highlights in my dark brown hair. My hair is smooth, man...
837 results
Hair loss
Yes, at first it makes your soft but im experiencing so much hair loss and way too brittle of hair now.
Ruined my highlights!!
I just paid hundreds for blonde highlights. One use of this shampoo & hair is no longer blonde, but rather yellow/orange. It must've stripped out the toner! It's also very drying & caused hair fall. 0/10.
Yes
Hair Type Wavy Hair
👍
The best!
I have frizzy, wavy hair and this stuff makes me hair SO soft!!
Just OK
Reviewed at
Love the way the shampoo lathers. I have used it for almost two months and have no seen any real changes in softness or helping keep color. For the price, this is disappointing.