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Virtue Damage Reverse Hair Serum #1
Virtue Damage Reverse Hair Serum #1

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VirtueDamage Reverse Hair Serum

Online only|Item 2621864

4.8 out of 5 stars. 225 reviews
Size:1.7 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

Virtue Damage Reverse Hair Serum is the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength, and reduce breakage by 2x with Virtue's highest concentration of reparative Alpha Keratin 60ku.



  • Repairs existing damage
  • Fights future damage
  • Holistically repairs the severed bonds that give hair its strength
  • Restores damaged peptides to give hair elasticity
  • Refills each strand with all-natural keratin
  • Contains the highest concentration of Virtue's reparative bioidentical protein, Alpha Keratin 60ku
  • Ideal for all hair types, especially hair that’s damaged or in need of extra care
  • Perfect for stressed-out strands dehydrated from heat styling or chemical treatments
  • Safe for color-treated and chemically treated hair
  • Increases fiber flexibility to make hair more resistant to breakage
  • Lightweight, cream-to-serum formula
  • Instantly absorbs into hair from cuticle to core
  • Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods

Key Ingredients

  • In addition to the highest concentration of patented hair-healing protein, Alpha Keratin 60ku, in any Virtue product:
  • Biomimetic Peptide Technology: Helps promote healthy hair and protect against oxidative damage
  • Tremella Mushroom Polysaccharide: A natural plant alternative to hyaluronic acid that helps hydrate and retain moisture
  • Multi-Faceted Solar-Protection Complex: Rich in antioxidants, this complex helps protect from the damaging effects (aging, drying, color-depleting) of UV/Solar/Photo exposure

Research Results

  • Provides a 360° approach to hair repair*
  • Hair is instantly more resistant to breakage*
  • Clinically proven to reduce breakage by 2x instantly*
  • 98% of split ends repaired instantly*
  • *Source: Clinical Instrumentation Study by Princeton TRI Labs.

How To Use

On clean, damp hair, apply 2-3 pumps just below roots to ends. Use as the first step in your routine on wash days or as needed.


Aqua (Water, Eau), C13-15 Alkane, Coconut Alkanes, Propanediol, Glycerin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Salvia Hispanica Seed Extract, Keratin, Polyglyceryl-3 Methylglucose Distearate, Squalane, Quercus Petraea Fruit Extract, Copper Tripeptide-34, Palmitoyl Dipeptide-52, Citrus Paradisi (Grapefruit) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Arginine, Hydrolyzed Vegetable Protein, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-95, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Pod Extract, Lauryl Glucoside, Jojoba Esters, Polyglyceryl-6 Laurate, Shea Butter Ethyl Esters, Hydrogenated Ethylhexyl Olivate, Myristyl Glucoside, Coco-Caprylate/Caprate, Tremella Fuciformis Polysaccharide, Oryza Sativa (Rice) Bran Water, Centella Asiatica Extract, Ethylhexylglycerin, Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-10 Laurate, Phospholipids, Hydrolyzed Linseed Seed, Sodium Dilauramidoglutamide Lysine, Populus Tremuloides Bark Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Itaconic Acid, Sodium Phytate, Oryza Sativa (Rice) Seed Protein, Xylitol, Phytic Acid, Citric Acid, Caprylyl Glycol, Helianthus Annuus (Sunflower) Sprout Extract, Calcium Gluconate, Caprylic Acid, Parfum (Fragrance), Galactoarabinan, Gluconolactone, Trehalose, Maltodextrin, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Chlorphenesin, Sodium Hydroxide, Sodium Benzoate, Sodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool.