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Living Proof Full Shampoo
Summary
Highlights
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Benefits
- Delivers 2x the volume with every wash**
- Keeps hair cleaner and healthier for longer*
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
- Color safe, Keratin safe, and safe for chemically treated hair
Key Ingredients
- Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash
Formulated Without
- Silicones
- Sulfates (SLS + SLES)
- Parabens
- Phthalates
- Formaldehyde
Item 2635232
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Perfect for washing and air drying!
I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...
Most Helpful Critical Review
Shampoo
Ps: Gifted by livingproof Unlike many volumizing products that can leave my hair feeling sticky or stiff residue, this duo cleans hair well without build-up. For those who want a cleaner formula that won't strip hair or leave heavy silicones behind. When using it for two weeks I notice , my thin hai...
147 results
Itchy Scalp
I wanted to like this shampoo because my hair feels really good and the scent is clean and not overwhelming . However, it left me with an itchy scalp and I find myself constantly scratching my head which is one of the biggest reason why I've been on the hunt for a shampoo that wont do the same. Sad. I do however, like the conditoner and will only be buying the conditioner from now on.
Switched from Olaplex! AMAZING
I absolutely LOVE this shampoo & conditioner! I was previously using Olaplex, which i thought was doing amazing things for my hair! But then I started using the YUKA app (scan and see what ingredients are in products) and I was horrified to see that olaplex was rated terribly!!! So then I did some research and found Living Proof and I am in love!!! I have used this product 3 times now. I wash my hair once a week - I shampoo twice and leave the conditioner in for about 3 minutes. (Old habit) My hair feels so much thicker and fuller and has such nice volume!!! I don't even need to use my matrix volume booster spray anymore because it gives my hair MORE volume!!! The only caveat is the price - wish it was a little cheaper but I'll still purchase it.
Great Shampoo
Hair Type Straight Hair
Straight, fine and thin - that's my hair. So glad I found this shampoo, it's really made my hair easier to work with and look good.
I loveee it
Hair Type Wavy Hair
It's so good. One of the few shampoos that only requires a little bit! I do find it does the best if I do a double wash. Typically I use a cheaper shampoo first, then use this as the second wash. Works like a charm every time and it's wonderful! A favorite.
Great for my fine hair
Hair Type Straight Hair
I tried this upon recommendation from my hairstylist a few years ago and have never looked back. It gives my hair body and makes it healthy looking. I take advantage of Ulta's sales and points and get the jumbo size which lasts for months.