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Living Proof Full Shampoo #1
Living Proof Full Shampoo #1

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$72.00

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Details

Benefits

  • Delivers 2x the volume with every wash**
  • Keeps hair cleaner and healthier for longer*
  • Improves hair texture and quality*
  • Adds volume and bounce
  • Provides long-lasting body and fullness*
  • Leaves hair soft, shiny, and more manageable
  • Removes dirt, oil, sweat, buildup and pollution
  • Luxurious lather with an uplifting fragrance
  • Formulated to be gentle on the scalp
  • For fine, thin, or flat hair
  • *Based on Full Shampoo + Conditioner consumer use study
  • **Full Shampoo + Conditioner vs. untreated
  • Color safe, Keratin safe, and safe for chemically treated hair

Key Ingredients

  • Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash

Formulated Without

  • Silicones
  • Sulfates (SLS + SLES)
  • Parabens
  • Phthalates
  • Formaldehyde

Item 2635424

How To Use

Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.

Ingredients

Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Review Snapshot

by PowerReviews

293 ReviewsWrite a Review
99%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Perfect for washing and air drying!

I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...

Versus
Most Helpful Critical Review
This is my only review I have ever written for a product...

I have always had issues with my hair being on the finer end and I have balayage bleaching in my hair so I understand it is not the most healthy, BUT in 2024 I started using olaplex shampoo and conditioner for a year (until 2025) and it suddenly became so thick and healthy for the first time in my w...

293 results

This is my only review I have ever written for a product...

Submitted 7 days ago

By Gio

From Ohio

I have always had issues with my hair being on the finer end and I have balayage bleaching in my hair so I understand it is not the most healthy, BUT in 2024 I started using olaplex shampoo and conditioner for a year (until 2025) and it suddenly became so thick and healthy for the first time in my whole life! Then I switched to this shampoo and conditioner around June 2025 and my hair has become very thin, dry, and fine again. I suddenly realized about 2 months ago (December 2025) that this might be the problem and switched back to olaplex and IMMEDIATELY my hair feels so much better. I really wasn't thinking this could be the issue because it's quite expensive and has very good reviews but this product had a very bad impact on my hair over the last 6 months. I would definitely not recommend it, especially if you like olaplex and are used to those products.

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HAIR LOSS…

Submitted 21 days ago

By Dani

From Huntington Beach,CA

This shampoo caused major hairloss/breakage 😭😭. I thought I was the only one but turns out im not…. I stopped using it because im starting to get bald spots. Wish I could return, it was quite expensive!!

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Not worth the money…very disappointing

Submitted 1 month ago

By Meg

From Ohio

I loved this the first few times I used it but then realized it was causing a lot more hair fall in the shower and my hair became so dry that it was breaking off, and becoming unmanageable. I noticed a little bit of volume when i dried my hair with the curling attachment for my shark dryer but otherwise my hair was still flat.

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Leaves residue in hair

Submitted 2 months ago

By Khushi

From Princeton, NJ

Smell isnt too good and i found it leaving residue in my hair

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My new favorite

Submitted 2 months ago

By Jamie G

From Michigan

I have been looking for a new shampoo and have not found one that didn't build up in my hair or weigh it down. I used this and my hair feels as nice as when I have it done by my hairstylist. I have fine hair but a lot of it which has made it difficult to find a shampoo I love.

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