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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Benefits
- Delivers 2x the volume with every wash**
- Keeps hair cleaner and healthier for longer*
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
- Color safe, Keratin safe, and safe for chemically treated hair
Key Ingredients
- Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash
Formulated Without
- Silicones
- Sulfates (SLS + SLES)
- Parabens
- Phthalates
- Formaldehyde
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Clarifying Detox Shampoo DLX with Living Proof purchase (valid thru 3/27/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 47Straight Hair
- 33Wavy Hair
Most Helpful Positive Review
worth the try
The Living Proof Full Shampoo is a must-have for anyone with fine, limp, or flat hair looking for an instant volume boost. From the first wash, my hair felt lighter, fuller, and more bouncy, without any heaviness or residue. The texture of the shampoo is lightweight and silky, lathering well despite...
Most Helpful Critical Review
I would not buy
I miss the old formula in the round bottles. Other than cleaning my hair, I don't see a difference using this shampoo gifted to me for free compared to any others. It has a really bad chemical smell as well. I wash twice, use a scalp massager, spend extra time rinsing then dry upside down and give i...
90 results
Volume!
Hair Type Wavy Hair
I have thin, dry hair and I've been on a mission to revive my hair again after I had my babies. This shampoo makes my hair and scalp feel clean. It takes away all the dirt, oil and buildup after a long day. This was gifted by living proof.
Great shampoo
Hair Type Straight Hair
I love living proof products and this shampoo was perfect for my lifeless and hair lacking in volume. it really helped to revive my hair a bit after the dry winter and it feels great. gifted by living proof for a review.
Lovee
Love this shampoo! This shampoo smells amazing. It makes my hair look and feel hydrated. It doesn't make my hair dry at all. My hair feels so clean whenever i use this. Would definitely recommend this shampoo. Gifted by Livingproof.
Great for fine hair
Hair Type Straight Hair
Gifted by living proof another great product! This shampoo is lightweight and left my hair feeling clean., not stripped or weighed down. I love the subtle scents of all living proof products just like this one. This shampoo is great for fine hair.
Good for thin flat hair!
Hair Type Straight Hair
I've tried so many "volumizing" shampoos that either dry my hair out or make it feel greasy by the next day, but this one actually does what it says. My hair is super fine and usually just falls flat, but after using this, it actually has some lift and bounce! It lathers up nicely, gets rid of all the oil and buildup, and leaves my hair feeling super clean but not stripped. Plus, the scent is really fresh without being overpowering. My hair stays clean too, which is a huge win since I hate washing it every day. If you have thin hair and struggle to get any volume, its worth a try! (gifted by Livingproof)
