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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Benefits
- Delivers 2x the volume with every wash**
- Keeps hair cleaner and healthier for longer*
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
- Color safe, Keratin safe, and safe for chemically treated hair
Key Ingredients
- Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash
Formulated Without
- Silicones
- Sulfates (SLS + SLES)
- Parabens
- Phthalates
- Formaldehyde
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free No Frizz Duo with $36 Living Proof purchase (valid thru 7/19/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 72Straight Hair
- 55Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Perfect for washing and air drying!
I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...
Most Helpful Critical Review
Shampoo
Ps: Gifted by livingproof Unlike many volumizing products that can leave my hair feeling sticky or stiff residue, this duo cleans hair well without build-up. For those who want a cleaner formula that won't strip hair or leave heavy silicones behind. When using it for two weeks I notice , my thin hai...
145 results
Switched from Olaplex! AMAZING
I absolutely LOVE this shampoo & conditioner! I was previously using Olaplex, which i thought was doing amazing things for my hair! But then I started using the YUKA app (scan and see what ingredients are in products) and I was horrified to see that olaplex was rated terribly!!! So then I did some research and found Living Proof and I am in love!!! I have used this product 3 times now. I wash my hair once a week - I shampoo twice and leave the conditioner in for about 3 minutes. (Old habit) My hair feels so much thicker and fuller and has such nice volume!!! I don't even need to use my matrix volume booster spray anymore because it gives my hair MORE volume!!! The only caveat is the price - wish it was a little cheaper but I'll still purchase it.
Great Shampoo
Hair Type Straight Hair
Straight, fine and thin - that's my hair. So glad I found this shampoo, it's really made my hair easier to work with and look good.
I loveee it
Hair Type Wavy Hair
It's so good. One of the few shampoos that only requires a little bit! I do find it does the best if I do a double wash. Typically I use a cheaper shampoo first, then use this as the second wash. Works like a charm every time and it's wonderful! A favorite.
Great for my fine hair
Hair Type Straight Hair
I tried this upon recommendation from my hairstylist a few years ago and have never looked back. It gives my hair body and makes it healthy looking. I take advantage of Ulta's sales and points and get the jumbo size which lasts for months.
Clutch
Hair Type Straight Hair
This is hands down my favorite shampoo and conditioner. I have straight, rather flat hair, and the Living Proof full line is one of the only thing that works to give me body. Every once in awhile, I try something new just to see, but I always come back to this. It's the best.