Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Living Proof Full Shampoo #1
Living Proof Full Shampoo #1

 Full Shampoo

Online only

$82.00

or

Offers

(2)

Pickup and delivery options

In stock and ready to ship

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Delivers 2x the volume with every wash**
  • Keeps hair cleaner and healthier for longer*
  • Improves hair texture and quality*
  • Adds volume and bounce
  • Provides long-lasting body and fullness*
  • Leaves hair soft, shiny, and more manageable
  • Removes dirt, oil, sweat, buildup and pollution
  • Luxurious lather with an uplifting fragrance
  • Formulated to be gentle on the scalp
  • For fine, thin, or flat hair
  • *Based on Full Shampoo + Conditioner consumer use study
  • **Full Shampoo + Conditioner vs. untreated
  • Color safe, Keratin safe, and safe for chemically treated hair

Key Ingredients

  • Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash

Formulated Without

  • Silicones
  • Sulfates (SLS + SLES)
  • Parabens
  • Phthalates
  • Formaldehyde

Item 2635557

How To Use

Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.

Ingredients

Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Living Proof

Full Shampoo

Size

32.0 oz

$82.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Living Proof

Full Shampoo

Size:

32.0 oz

$82.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

309 ReviewsWrite a Review
97%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Perfect for washing and air drying!

I've tried a lot of volumizing shampoos, and Living Proof Full Shampoo is one of the few that actually delivers without leaving my hair greasy or weighed down. I have naturally wavy hair, and this shampoo gives it the perfect balance—clean, full, and light, without stripping it dry. One of the thing...

Versus
Most Helpful Critical Review
This is my only review I have ever written for a product...

I have always had issues with my hair being on the finer end and I have balayage bleaching in my hair so I understand it is not the most healthy, BUT in 2024 I started using olaplex shampoo and conditioner for a year (until 2025) and it suddenly became so thick and healthy for the first time in my w...

309 results

I would buy this again

Submitted 10 days ago

By Kelli

From Kentucky

I love how it gives me the volume my fine hair needs.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
I Love this Shampoo

Submitted 10 days ago

By Jennifer

From North Carolina

I've used Living Proof products for years, but was looking for a shampoo for fine and thin hair. I tried this shampoo and I love it. It makes my hair fuller and thicker.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Not worth the money

Submitted 21 days ago

By AJ

From Chicago

I tried the shampoo and conditioner and my hair felt clean but flatter than normal. Doesn't seem to provide any volume to my fine hair.

Was this review helpful to you?
Great product

Submitted 23 days ago

By Susan

From Green Bay

I have very fine, flat hair and this shampoo and conditioner is fantastic! I've been using this stuff for the past 5+ years . love, love, love…

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Never received my order

Submitted 2 months ago

By Rachel

From Iowa

Never received my order and Ulta is doing nothing about it. Will Never order from ulta again

Was this review helpful to you?

What do you want to know about this product?