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Highlights
Summary
HALF MAGIC's Eyeshadow Singles are richly pigmented and available in four finishes - silky matte, glossy metallic, crystal shimmer, and sparkle duochrome.
Benefits
- Sumptuous one-swipe color
- Velvety & buildable pigments
- Tested for eye safety
Features
- Modular pans designed to fit in a customizable magnetic "Forever" Palette
- 100% compostable & recyclable PaperFoam compact
Item 2611624
For a more subtle application, use a brush to apply a wash of color. For highest impact looks, apply the shadows directly with your fingers. Mix and match colors to create a beauty colorscape that is uniquely you.
Calcium Aluminum Borosilicate, Mica, Magnesium Myristate, Isononyl Isononanoate, Isopropyl Palmitate, Butyrospermum Parkii (Shea) Butter, Isostearyl Isostearate, Octyldodecanol, Ethylhexylglycerin, Tin Oxide, Octyldodecyl Myristate, Synthetic Fluorphlogopite, Sorbic Acid, Cocos Nucifera (Coconut) Oil, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Citric Acid, Iron Oxides (CI 77491, CI 77499, CI 77492), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Eyeshadow Single
This eyeshadow single comes in a little foam case, kind of like a takeout container, which I think is so interesting. I like that it's compostable. The eyeshadow itself is small, but a little goes a long way. It's very iridescent and could double as a highlighter if you wanted.The shadow also blends...
Most Helpful Critical Review
Trying to love this
It looked gorgeous in the many reels that popped up on my feed promoting this eyeshadow and I was very excited to purchase it! While it does look nice in the right lighting, its hard to feel as excited about it due to the fact that whenever I swirl it on my eyes and apply to my eyelids, it just does...
270 results
Beautiful shadow
Half Magic makes incredible shadows, I have a palette of these and added it to my collection. Couldn't be happier!
Not blushing at all
In the photos a sheet application looks like a peachy blush color but when I apply it looks like a blue shift glitter. Not at all what I was hoping for. I will need to take it back. Bummed cuz I got it during the sale so I was excited to get this highly coveted item at half off but it didn't do it for me.

My go-to eyeshadow
I love love love this eyeshadow. Blushing lizard is my favorite color. I apply it with my fingertips and it lasts all day. I highly reccommend.
I absolutely love this color and the light feel on my skin.
I would be interested in more colors as I need a variety in my life. Everyone has complimented my new look!
Packaging is just fine
Not sure why so many people are complaining about packaging when the actual product, the thing that most people will see and notice, is just great! Super glittery without being gritty and gross feeling and the color is subtle and pretty but would probably look more pigmented ontop of a darker shadow. The packaging is an obvious attempt at creating something sustainable and better for the environment, which I think is a really wonderful and I wish more companies would take notes from it. While the price can be a bit daunting for a single shadow, the quality is quite nice and I fully support the effort towards sustainability with the biodegradable packaging.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
what is its size
- Asked by edelene
- Official Answer By Half Magic - Brand EngageHello, thank you for reaching out to us! Eyeshadow Singles are fill rate of 0.04 oz.Was this answer helpful to you