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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2611487
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Violet: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Synthetic Fluorphlogopite, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, Silica, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Tin Oxide, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
85 results
Good mascara
I have been using this mascara for the last year in the teal color and I enjoy this mascara for a several reasons: the stopper does a good job cleaning the brush from excess product so it applies easily, it holds my lashes' curl, and it truly lengthens my lashes. I also use maybelline skyhigh and I can say that half magic's mascara lengthens more because I wear glasses and when I wear the half magic mascara, my lashes touch my glasses. Two reasons why I do not like it: it flakes ramdomly sometimes but could be user error and the color shows up more green than teal in my opinion.
Compliment Getter
Love how the purple shows up even on black lashes! Super easy to remove too
My FAVORITE mascara
Amazing tubing mascara that lengthens lashes without clumping them together. And it doesent flake/fallout at all throughout the day. And it comes off easily at night.
first time ever buying multiple colors of the same mascara
SO SO GOOD I bought the brown one on a whim because i wanted to try out a brown mascara and loved it so much I bought the black one a month later. Debating on which colorful one i want to get next.
Fantastic product!
I was so sick of mascara never fully coming off, so this was an absolute dream. Not only is the removal part wonderful, but it lengthens and volumizes my lashes so well. New bombshell is my favorite color since it is so unique and really compliments my brown eyes. I highly recommend to at least try it out (especially if it's on sale).