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HALF MAGIC EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette #1
HALF MAGIC EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette #1

 EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette

Only at Ulta

$59.00

or

Size:3.70 oz

Pickup and delivery options

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Details

Benefits

  • Iridescent, color-shifting sparkle
  • Buttery-smooth glide
  • Buildable color – from soft shimmer to show-stopping sparkle
  • Opthalmologist-tested

Features

  • Bespoke limited-edition Euphoria x Half Magic Packaging
  • Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
  • Relive your favorite character moments through the show’s most iconic quotes
  • Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look

Disclaimers

  • Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.

Item 2655495

How To Use

Push the circular button to slide palette open. For the most over-the-top color and sparkle pay-off, press fingertip into the buttery pigment and swipe or tap it directly across eyelids. For more sheer shimmer, use an eyeshadow brush. Whatever you do will be iconic.

Ingredients

RUE: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Red 40 Lake (CI16035).

MADDY: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Blue 1 Lake (CI 42090), Titanium Dioxide (CI 77891), Iron Oxides (CI 77499).

LEXI: Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Titanium Dioxide (CI 77891).

CASSIE: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035).

JULES: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Yellow 5 Lake (CI 19140), Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).

KAT: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Ultramarines (CI 77007), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Review Snapshot

by PowerReviews

67%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons

7 results

So so so pretty!

Submitted 28 days ago

By Emily

From Virginia

These eyeshadows are so lovely and sparkly, but if you go into them thinking you're going to get insane one-swipe pigmentation like Pat McGrath or Danessa Myricks, you're going to be disappointed. These are buildable, so the first layer or swatch is going to be sheer, but you can work them up to a more opaque look. The colors are beautiful, ethereal glitters, but not the kinds of shadows you can use in like a 2016-style cut crease!

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I Really Like This Product

Submitted 1 month ago

By Miri!!!

From Columbia, MD

I think this is a good pallete and worth buying but only at a discounted price. I like how iridescent the shades are especially in the sun. 4/6 are nicely pigmented (Cassie and Jules could be more pigmented). They swatch out nicely and smoothly on the eyelid and skin. The packaging is not that annoying but can be. My main gripe with this pallete would be the price and the color jules as I believe it's not that pigmented and icy blue would work better.

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Not Worth

Submitted 2 months ago

By Kai

From Cincinnati, OH

so I fell into the hype and got this when it first dropped. im just now getting around to using it and it's for sure not hooded eye friendly. it sheers out incredibly quickly and if you have hooded eyes it wipes off almost immediately. for 6 pans, you can for sure go to another brand like Colourpop.

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absolutely gorgeous - tons of compliments

Submitted 2 months ago

By BBai

From Denver

I was pleasantly surprised with this palette. While you can apply these sheer, you also can build them for rich color payoff. Every color is gorgeous, unique and wearable. Rue is my favorite color maybe ever and I always get compliments. wish I could buy it separately. Lexi is so pretty and such a great highlight or inner corner color but also pretty on its own. I've also layered over black which was insane. also, I got used to the packaging -- yay for no plastic! give it a try - it's great.

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Very Cute Sheer Glitters

Submitted 3 months ago

By Cat

From United States

The packaging was a cute and ambitious idea that doesn't work quite as well in execution than concept. Or maybe I got unlucky because the button you push down to slide out the palette was already slightly folded back when I first unboxed it. I think if they used plastic instead of paper/cardboard, it would have worked out better. That being said, the shadows themselves are great. I was first drawn towards Cassie, but now I use Rue and Lexi just as often. They're the perfect shimmer for my preference. The glitterpucks are a tad too much for my taste, but these are smaller glitter grains which I like better.

Bottom Line Yes, I would recommend to a friend

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