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Cruelty Free hair care

Celebrate your values with your hair care routine—choose cruelty free products. No animal testing, ever.

Earn 3X Points*

on all participating Hair Goals products through June 3, 2023.

Conscious Beauty at Ulta Beauty™

tips of the trade

“Choosing cruelty free means that you're saying no to animal testing and yes to more mindful options. As you shop, make sure to look for products that suit your hair type and goals.”

Justin Tovesvincilione

Design Team Elite Stylist


Good Behavior Ultra Smooth Shampoo

Why we love it

Hello, instant smoothing. The oil-rich formula nourishes deeply and tames frizz before it forms. Good for curly or straight hair!

How to use it

Apply to wet hair, massage and rinse—follow with Good Behavior Conditioner.


Color Last Conditioner

Why we love it

Your beloved color-treated hair will thank you. The low pH conditioner moisturizes while helping maintain and extend color depth, tone and shine.

How to use it

In the shower, apply to hair after shampooing (try pairing with Color Last Shampoo) and leave in for 1-3 minutes. Rinse thoroughly.

Bondi Boost

Anti-Frizz Conditioner for Smooth Sleek Hair

Why we love it

The elements don’t stand a chance. This nourishing, nutrient-packed formula reduces frizz by smoothing hair into place.

How to use it

Begin by removing excess water from hair. Apply a small amount evenly and leave in for a few minutes. Rinse for 30 seconds to prevent build-up.


Mane Magic 10-in-1 Primer for Fine Hair

Why we love it

Consider it your hair’s daily multivitamin. With 10 benefits plus vitamins and nutrients, the lightweight formula helps strengthen and smooth hair.

How to use it

Shake bottle and mist from mid-length to ends before heat styling, air drying or detangling.


Super Strength+ Everstrong Bonding Oil

Why we love it

Bring on the damage control. Weightless bonding oil that helps repair and boost shine. Bonus: Safe for all hair types, keratin and color-treated hair.

How to use it

Apply 1-2 pumps to wet hair from mid shaft to ends before styling.


Dark Brown Glossy Glaze

Why we love it

Commitment-free color? Yes, please. Two minutes of this glaze creates color dimension and subtle tint that lasts up to three washes.

How to use it

Shake it up and apply from middle of hair to the ends. Leave on for 2-3 minutes, rinse and then style!

Rizos Curls

Refresh & Detangle Spray

Why we love it

Between-washes must-have. The spray refreshes curls and also detangles freshly washed hair—while hydrating, nourishing and adding shine.

How to use it

To refresh, apply between wash days—scrunching and shaping curls into place. To detangle, apply to clean, wet hair from roots to ends.

Hair Goals L'oréal


Air Dry Styler

Why we love it

Moisture in, frizz out. This dermatologist-tested styler lets you skip the blow dryer and enhance your natural texture.

How to use it

Work a small amount into towel-dried hair.

Hair Goals L'oréal

Kristin Ess

Dry Finish Working Texture Hair Spray for Volume + Texture

Why we love it

That effortlessly but perfectly undone look. This spray helps volumize and create a soft, matte texture.

How to use it

After styling, spray at the root and add a small amount from middle to ends of hair.

*Must activate offer and shop in store or online by 11:59 pm CT on 6/3/23 to qualify 3X points (1 base point + 2 bonus points). Not valid at Ulta Beauty at Target or Offer takes up to 5 minutes to activate. For complete Ultamate Rewards program terms and conditions, please visit