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Strengthen your hair

Rebuild and reinforce with these bonding bestsellers

Hair Goals. Shop All.

tips of the trade

“Bond building products help repair broken disulfide bonds—strengthening hair, reducing breakage and making hair visibly healthier.”

Janelle Eyre

Design Team Elite Stylist

3X Points

on all participating Hair Goals products through May 11th, 2024.
Restores texture. Shop Olaplex No.3 Hair Perfector

Olaplex

No. 3 Hair Perfector

Why we love it

The pick-me-up your hair craves. Repairs damage and protects hair structure to restore your best-ever feel and texture.

How to use it

Apply generously from roots to ends on damp, towel-dried hair. Comb through and leave on for 10 minutes or more. Rinse from hair and then shampoo and condition.

Strengthens hair. Shop Redken Acidic Bonding Concentrate Shampoo

Redken

Acidic Bonding Concentrate Shampoo

Why we love it

Damaged hair, meet your match. The powerhouse shampoo revives weakened bonds to improve strength while balancing hair’s pH to a healthy range.

How to use it

In the shower, apply a quarter-sized amount to wet hair (and increase amount based on hair type). Lather and rinse well.

Protects bonds. Shop Joico Defy Damage KBOND20 Masque

Joico

Defy Damage KBOND20 Masque

Why we love it

Basically bond bodyguards—protects against hair from mechanical, thermal and environmental damage.

How to use it

Once or twice a week (as needed), apply to hair following shampoo. Leave in for two to five minutes and rinse.

Builds bonds. Shop Bumble and bumble Bond-Building Repair Shampoo

Bumble and bumble

Bond-Building Repair Shampoo

Why we love it

TLC from the inside out. The brand’s Honey Bond-Building Complex repairs hair from the cortex to the cuticle—building new bonds for stronger hair.

How to use it

Massage shampoo through damp hair. Rinse, and try the Bond-Building Repair Conditioner to follow.

Revives hair. Shop SheaMoisture Bonding Oil

SheaMoisture

Bonding Oil

Why we love it

5X stronger hair? Say less. Strengthens and fortifies while locking in moisture and protecting from styling damage.

How to use it

Smooth up to two pumps of Bonding Oil over damp or dry hair (before or after styling), focusing on mid-lengths and ends. No need to rinse!

Targets bonds. Shop Curlsmith Bond Curl Rehab Salve

Curlsmith

Bond Curl Rehab Salve

Why we love it

A strengthening boost for your hair fibers—made with proteins to improve elasticity and lock in moisture for a silkier, shinier look.

How to use it

Apply generously to fully saturate damp hair. Leave on for a minimum of 15 minutes (and up to 30, depending on hair porosity). Rinse well.

Protects hair. Shop Hot Tools Pro Artist Restorative Heat Care Repair and Protect Conditioner

Hot Tools

Pro Artist Restorative Heat Care Repair and Protect Conditioner

Why we love it

The ultimate heat prep. Nourishing conditioner with a hydration shield to help protect against breakage.

How to use it

After shampooing, apply a quarter-size amount to wet hair from midshaft to ends. Leave in hair for one to three minutes and rinse well.

Boosts stylers. Shop Ouidad Unbreakable Bonds Mixing Drops

Ouidad

Unbreakable Bonds Mixing Drops

Why we love it

Your fave styling product just become a bond strengthener. Customize your routine with a few drops to repair and revive.

How to use it

Add two to three drops to your fave styling product, and style as usual. For thick hair, apply drops in sections.

Revives bonds. Shop EverPure Sulfate Free Pre-Shampoo Treatment

L'Oréal

EverPure Sulfate Free Pre-Shampoo Treatment

Why we love it

One use to revived hair. Citric acid penetrates the cortex to rebuild weakened bonds, leaving hair silky and smooth.

How to use it

Apply prior to shampoo in the shower. Leave on for five to 10 minutes before rinsing.

*Must activate offer and shop in store or online by 11:59 pm CT on 05/11/2024 to qualify 3X points (1 base point + 2 bonus points). Not valid at Ulta Beauty at Target or Target.com. Offer takes up to 5 minutes to activate. For complete Ulta Beauty Rewards™ Rewards program terms and conditions, please visit Ulta Beauty Rewards™