magnify, uplift, support, empower


Ulta Beauty recognizes the importance of magnifying, uplifting, supporting and empowering the influence that Black voices bring to the beauty industry. That’s why we are honored to elevate these voices with our MUSE platform.

MUSE Accelerator

The MUSE Accelerator helps 8 early-stage BIPOC beauty brands continue their growth towards retail readiness and success.

Funding & Curriculum

We'll provide $50,000 in financial support to participating brands, plus a 10-week curriculum of training–all to accelerate growth and impact.

One-on-One Coaching

We'll pair participants with experienced beauty brand founders to advise along the way.

MUSE 100

A celebration of 100 inspirational Black voices helping to make the business of beauty possible.

Recognizing Vision

The MUSE 100 pays homage to inspiring Black voices. From brand founders to makeup artists, activists, authors and more, each honoree exhibits leadership and the ability to stimulate change, uphold values and champion inclusivity. All will be awarded a grant of $10,000 to accelerate their continued impact and influence, totaling a commitment that exceeds $1 million from Ulta Beauty.

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Diversity, Equity & Inclusion

Learn more about our commitment to diversity, equity and inclusion.

Beauty Without Limits

Celebrate the diverse communities of our guests and associates.

Black-Owned Brands

Black brilliance, made for all. Discover our growing assortment of brands.