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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion #1
Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion #1

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Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion

Item 2286791

$28.00
  • Available to ship
  • See same day delivery eligibility in bag

Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.

Benefits

  • This nude, creamy eyelid primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that is long-lasting up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
  • Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
  • Intensifies the look of metallic, glitter, matte, and shimmer eyeshadows.

Features

  • Paraben-free
  • Vegan
  • Cruelty-free

Research Results

  • In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

• For long-lasting wear, smooth on just a touch of Anti-Aging Eyeshadow Primer Potion. • Apply eyeshadow immediately, while the primer is fresh, for vibrant, just-applied color that lasts up to 24 hours.

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Q&A

Showing 5 out of 93 Questions
Q
Does the travel size come with a wand applicator?
Asked by sandi
Official Answer By Urban Decay - BE
Hello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you
Q
Why did you stop making the Eye Shadow Primer in color?
Asked by lesks
Official Answer By Urban Decay - BE
Hello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
Q
How does this primer work for dark skin women?
Asked by Astella
Official Answer By Urban Decay - BE
Hello there! Our Original Eyeshadow Primer Potion is designed to work across a wide range of skin tones, including darker skin tones. Its purpose is to create a smooth, even base for eyeshadow application, preventing creasing, fading, and enhancing color vibrancy. While the primer itself is a nude shade, it blends invisibly into the skin and doesn't typically affect the appearance of eyeshadow colors on darker skin tones. For the most accurate representation of how it will look on your specific skin tone, we recommend checking out online reviews, swatches, and tutorials by makeup artists and beauty influencers with darker complexions. They often demonstrate how the primer performs and interacts with various eyeshadow shades on deeper skin tones. You can also visit a store that carries Urban Decay to see the primer in person.Was this answer helpful to you
Q
What type of makeup remover do you need to use to remove this from your eyelids.
Asked by Butterfly
Official Answer By Urban Decay - BE
Hello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. We suggest that you use our sister brand Garnier, and try their SkinActive Micellar Cleansing Water to remove this product. We hope this was helpful!Was this answer helpful to you
Q
Is there truly a difference between Anti-Aging and the Original?
Asked by sam
Official Answer By Urban Decay - BE
Hello there! This is a great question. Our Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear. Our Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours. If you want a primer with anti-aging properties, we absolutely recommend the Anti-Aging Eyeshadow Primer Potion. We hope this was helpful!Was this answer helpful to you

Review Snapshot

by PowerReviews

12508 ReviewsWrite a Review
92%
of respondents would recommend this to a friend
Ratings Distribution
Pros
5025Long Lasting
3022Crease Resistant
2020Applies Smoothly
1788Easy To Apply
1545Blends Easily
Cons
176Creases
132Difficult To Apply
80Wears Off Easily
61None
53Doesn't Blend Well
Best Uses
3233Everyday
1779Going Out
1069Work
873Natural Effect
719Smokey Effect
Describe Yourself
1779Natural Style
1718Classic Style
738Trendy Style
3Makeup lover
2Oily eyelids
Most Helpful Positive Review
The Best Primer Out There

I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...

Versus
Most Helpful Critical Review
Great product, terrible packaging update

Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...

6098 results

Such a shame no more highlighters colors

Submitted 18 days ago

By 

From Palm City florida

Why did you stop making this primer in highlighter colors? Made such an enormous improvement in different pigments skin colors for Olive, and black skin types.

Bottom Line No, I would not recommend to a friend

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Game Changer

Submitted 20 days ago

By A

From Tennessee

I love this product! I used to use the original and have been using the anti-aging one for a couple of years now. It makes applying eyeliner and shadow so much easier and it lasts so much longer!

Was this review helpful to you?
Good

Submitted 24 days ago

By Alexis

From Worcester, MA

Good

Bottom Line Yes, I would recommend to a friend

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Great Little Product

Submitted 1 month ago

By AuntLo

From Minnesota

I ordered this to try and I'm impressed. A little goes a long way so this will last. Your eyeshadow will last too.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Not good

Submitted 1 month ago

By jen

From chicago,il

I used to wear this about 7 years ago and i'm not sure if they changed the formula. It does not sit on your lids right and causes more noticeable creasing with eyeshadow than just wearing concealer on your lids. You need a lot to make sure you have an even layer otherwise it will come out super blotchy. Disappointed with my purchase.

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