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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion
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Highlights
Summary
Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Benefits
- This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
- Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
- Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
Features
- Paraben-free
Research Results
- In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.
Item 2287764
• For long-lasting wear, smooth on just a touch of Anti-Aging Eyeshadow Primer Potion. • Apply eyeshadow immediately, while the primer is fresh, for vibrant, just-applied color that lasts up to 24 hours.
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 20 out of 94 Questions
- Q
How effective is this product at holding color in place on very oily eyelids?
- Asked by Mama's Eyes
- Official Answer By Urban Decay - Brand EngageHey! Our Primer Potion offers up to 8 hours of long-lasting wear, smooth and even application, and helps maintain the vibrancy of your eyeshadow. We suggest checking out the shades Original for a translucent, clean base, and Eden for a nude, matte base. We hope this helps!Was this answer helpful to you
- Q
I have lost my eyebrows with age and need a primer that keeps eyebrow pencil to stay on. Is this a proper use for this product?
- Asked by Carol
- Official Answer By Urban Decay - Brand EngageHi there! Our Urban Decay Anti-Aging Eyeshadow Primer Potion is used for priming the eyelids rather your eyebrow area. We recommend using our All Nighter Setting Spray to lock in your drawn-in eyebrows. We hope this helps!Was this answer helpful to you
- Q
Has the product been tested on contact lens wearers (ie, does it cause any eye irritation while wearing contacts)?
- Asked by Deb Debs
- Official Answer By Urban Decay - Brand EngageHi there! While our Eyeshadow Primer Potion hasn’t been specifically tested for contact lens wearers, it is formulated with advanced polymer technology to create a smooth, long-lasting base for eyeshadow and eyeliner. This vegan formula helps fill in surface imperfections and preps the lids for all-day wear. We hope you’ll give it a try!Was this answer helpful to you
- Q
Can this be used on the under eye area as well?
- Asked by RonMar
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
- Q
What is the size / amount of product in the mini travel versus the full size?
- Asked by BB
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you
- Q
Does the travel size come with a wand applicator?
- Asked by sandi
- Official Answer By Urban Decay - Brand EngageHello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you
- Q
Why did you stop making the Eye Shadow Primer in color?
- Asked by lesks
- Official Answer By Urban Decay - Brand EngageHello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
- Q
How does this primer work for dark skin women?
- Asked by Astella
- Official Answer By Urban Decay - Brand EngageHello there! Our Original Eyeshadow Primer Potion is designed to work across a wide range of skin tones, including darker skin tones. Its purpose is to create a smooth, even base for eyeshadow application, preventing creasing, fading, and enhancing color vibrancy. While the primer itself is a nude shade, it blends invisibly into the skin and doesn't typically affect the appearance of eyeshadow colors on darker skin tones. For the most accurate representation of how it will look on your specific skin tone, we recommend checking out online reviews, swatches, and tutorials by makeup artists and beauty influencers with darker complexions. They often demonstrate how the primer performs and interacts with various eyeshadow shades on deeper skin tones. You can also visit a store that carries Urban Decay to see the primer in person.Was this answer helpful to you
- Q
What type of makeup remover do you need to use to remove this from your eyelids.
- Asked by Butterfly
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. We suggest that you use our sister brand Garnier, and try their SkinActive Micellar Cleansing Water to remove this product. We hope this was helpful!Was this answer helpful to you
- Q
Is there truly a difference between Anti-Aging and the Original?
- Asked by sam
- Official Answer By Urban Decay - Brand EngageHello there! This is a great question. Our Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear. Our Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours. If you want a primer with anti-aging properties, we absolutely recommend the Anti-Aging Eyeshadow Primer Potion. We hope this was helpful!Was this answer helpful to you
- Q
Does the travel size come with a wand applicator?
- Asked by sandi
- Official Answer By Urban Decay - Brand EngageHello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you
- Q
Why did you stop making the Eye Shadow Primer in color?
- Asked by lesks
- Official Answer By Urban Decay - Brand EngageHello there! While our Original Eyeshadow Primer Potion is the most well-known and comes in the original (translucent) shade, we haven't entirely discontinued colored primer potions. We've streamlined our offerings and focused primarily on the original version, which works across various skin tones and eyeshadow colors. However, we occasionally release limited-edition or special collections that might include tinted primer potions. We recommend keeping an eye on our website, social media channels, or signing up for our email list to stay informed about new product launches and limited-edition releases.Was this answer helpful to you
- Q
How does this primer work for dark skin women?
- Asked by Astella
- Official Answer By Urban Decay - Brand EngageHello there! Our Original Eyeshadow Primer Potion is designed to work across a wide range of skin tones, including darker skin tones. Its purpose is to create a smooth, even base for eyeshadow application, preventing creasing, fading, and enhancing color vibrancy. While the primer itself is a nude shade, it blends invisibly into the skin and doesn't typically affect the appearance of eyeshadow colors on darker skin tones. For the most accurate representation of how it will look on your specific skin tone, we recommend checking out online reviews, swatches, and tutorials by makeup artists and beauty influencers with darker complexions. They often demonstrate how the primer performs and interacts with various eyeshadow shades on deeper skin tones. You can also visit a store that carries Urban Decay to see the primer in person.Was this answer helpful to you
- Q
What type of makeup remover do you need to use to remove this from your eyelids.
- Asked by Butterfly
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. We suggest that you use our sister brand Garnier, and try their SkinActive Micellar Cleansing Water to remove this product. We hope this was helpful!Was this answer helpful to you
- Q
Is there truly a difference between Anti-Aging and the Original?
- Asked by sam
- Official Answer By Urban Decay - Brand EngageHello there! This is a great question. Our Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear. Our Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours. If you want a primer with anti-aging properties, we absolutely recommend the Anti-Aging Eyeshadow Primer Potion. We hope this was helpful!Was this answer helpful to you
- Q
Does this product have any retinol type ingredients?
- Asked by TP22
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out to us about our Anti-Aging Eyeshadow Primer Potion. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. We hope this was helpful and that you give this product a try soon!Was this answer helpful to you
- Q
Is this product oil-free? My lids tend to be greasy.
- Asked by Missy
- Official Answer By Urban Decay - Brand EngageHi There! Thanks for your interest in our Anti-Aging Eyeshadow Primer Potion. This product has anti-aging ingredients that help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids. All the ingredients we use in a product are listed on the package or the label of the product itself. We hope this was helpful!Was this answer helpful to you
- Q
I had eye surgery on my eye lids. After nearly 9 months the scars are still quite raised. Would this product help smooth over them before applying eyeshadow?
- Asked by Laurie
- Official Answer By Urban Decay - Brand EngageHello! Thank you for your interest in Original Eyeshadow Primer Potion. This primer visibly smooths lids to create the perfect eyeshadow base. We hope you give this a try!Was this answer helpful to you
- Q
How long is this good if purchased and unopened? What about once its opened? Thanks!
- Asked by Etanask
- Official Answer By Urban Decay - Brand EngageHi There! Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way it normally does, it is good to use. Certain products, for example sunscreens, may have an expiration date printed on the product. We hope you found this information helpful!Was this answer helpful to you
- Q
I do not wear eyeshadow frequently. Can I use this as a primer to keep my concealer from creasing without wearing eyeshadow?
- Asked by Ana
- Official Answer By Urban Decay - Brand EngageHi there! Based off the information you provided we recommend checking out our Stay Naked Correcting Concealer. Super-creamy formula means you can customize your coverage level without creasing, caking, or settling into fine lines. We hope you give this a try!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6152 results
Best Eye Primer
Urban Decay has the best eye primer around. I've used it for many years. It is the BEST there is.
Kept eyeshadow in place
Kept Half Magic's Blushing Lizard (duo chromatic and glittery) in place! Even when my allergies had me wiping my eyes all day.
This was terrible!
I don't know if urban decay changed the formula but this was awful. It literally does nothing. I put this on one eyelid and nothing on the other, they both looked exactly the same. There was almost no eyeshadow on my eyes by the end of day and creased so much. I got an $8 primer from milani that works better than this.
one of my holy grails
My eyelids tend to be oily, so most primers don't do crap for me. This one is a game changer for me. I do have to work it a little in order to make it last all day. Using only a tiny amount, I swipe it across my kids and pat it in, paying special attention to my crease. Then I pat a small amount of setting powder on top and wait a few minutes before dusting it off before applying my eyeshadow. Compared to the numerous other primers I've tried, this is the only one that has worked for me.
Primed eyes
This early fall, I purchased Urban Decay's Original Eye Shadow Primer Potion. With a gentle squeeze, the primer comes out easily onto the applicator wand. With a swipe or two, your eyes are ready and primed for eye shadow and eye liner. It lasts a long time in this purplish colored tube. It does look better and brighter for primer.