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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer
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Highlights
Summary
Too Faced's Shadow Insurance 24-Hour Eye Shadow Primer formula intensifies color and helps lock down eye shadow for 24+hours of non-creasing, fade-resistant wear. This primer helps protect against blue light damage and fights breakthrough oil to keep shadows lasting as long as you do.
Benefits
- Primes eyelid for smooth, even shadow application
- Translucent shade works on all skin tones
- Lightweight
- Comfortable on skin
- Easy to apply with doe foot applicator
Features
- 24+ hours
- Fade-resistant
- Non-creasing
- Protects against harmful blue light & environmental stressors
- Keeps eye shadows waterproof
Formulated Without
- Gluten
- Oils
- Silicone
Item 2589331
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.
Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Shadow Insurance
I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...
Most Helpful Critical Review
So disappointed in new packaging - and new formula??
Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...
977 results
A must for eyeshadow
I can tell when I don't add the primer before applying my eyeshadow. When I don't, it doesn't go on smoothly and leaves a skip look. I'm getting older and can see the difference. This has been added to my routine.
New packaging is terrible
I have used too Faced Shadow Insurance for years up until now. I purchased one tube with the wand and will never purchase it again. Such a waste of money due to the product waste. Can't get the product out sufficiently to use. This makes me very sad because I have always enjoyed this product. I will definitely be shopping for an alternative.
Amazing product / terrible package
Skin Tone Light
Skin Type Dry
Eye Color Brown
Verified Reviewer
Reviewed at
I love this product, but every time I buy it, the cover breaks. You should challenge some of your engineers on packaging concepts — it's just not normal.
Horrible packaging
This used to be a great product but since they changed the packaging it is horrible. The product dries out and isnt very convenient to use. Will not recommend.
Give us back old packaging
This product has been a go-to for years! It makes my shadow stay put and prevents creases. BUT why did you change the packaging? It runs out much faster (which is good for company-makes more money when we buy more frequently) and overall, i just don't like the sponge applicator. One of these in the old packaging lasted me six months of daily use, easily. I am now buying every 1.5-2 months. Ridiculous.