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Too Faced Shadow Insurance 24-Hour Eye Shadow Primer
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Highlights
Summary
Too Faced's Shadow Insurance 24-Hour Eye Shadow Primer formula intensifies color and helps lock down eye shadow for 24+hours of non-creasing, fade-resistant wear. This primer helps protect against blue light damage and fights breakthrough oil to keep shadows lasting as long as you do.
Benefits
- Primes eyelid for smooth, even shadow application
- Translucent shade works on all skin tones
- Lightweight
- Comfortable on skin
- Easy to apply with doe foot applicator
Features
- 24+ hours
- Fade-resistant
- Non-creasing
- Protects against harmful blue light & environmental stressors
- Keeps eye shadows waterproof
Formulated Without
- Gluten
- Oils
- Silicone
Item 2589331
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.
Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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by PowerReviews
Ratings Distribution
Eye Color
Skin Tone
Skin Type
Most Helpful Positive Review
Shadow Insurance
I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...
Most Helpful Critical Review
So disappointed in new packaging - and new formula??
Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...
984 results
very strong smell & irritating over multiple uses
it works alright, but the scent is so strong. I can smell it on & off all day. using it more than once a week causes irritation.
Bring Back Prior Version New Applicator is Difficult and Dry
Eye Color Blue
Verified Reviewer
Reviewed at
I just purchased my second tube of the new version of Shadow Insurance, at Ulta. The new, tube packaging with applicator has ruined the application experience, of the product. It is difficult to use and feels much drier. The prior version was quick and easy to apply--virtually foolproof. This applicator can also leave splotches, where too much product is dispensed by the wand, leaving the user to still need to smooth the product with their fingertips. I thought i would gamble on purchasing my once favorite product again, but to my dismay, it still disappoints. Please bring back the prior version. The packaging was smaller too and better for travel. I am sad that I need to find a different product to replace this. In the past, I recommended it to all. People were amazed to see me emerge from my swimming pool with my eyeshadow still in place, thats how good this was. I think the company should take note of the numerous like-minded reviews of this product, not just here, but other sites. Your decades long customers have spoken up.
I love this even with its faults !
I have been using this eyeshadow primer for a couple of years now. It used to come in a squeeze tube which was very convient-however now it comes in a screw top hard tube. The last 3 I've used have had the top screw on cap break in half, then product gets thick and dry as there is no seal (cap) left to close it up. Packaging needs to change.
Great product but terrible packaging
Please change the packaging back! This is one of my favorite products and keeps my eye shadow on all day long. But once they changed the packaging I've reconsidered using. While it seems more convienent it introduces so much bacterial. Plus when I get down to the end I wont be able to get the product completely out like the last version. Please change it back!
New dispenser/Doesn't Work!!!!!!!
Skin Tone Light
Skin Type Oily
Eye Color Hazel
Verified Reviewer
Reviewed at
I loved the old product in a tube and was a die heart loyalist. The new wand dispenser is horrible. The consistency has changed, it's difficult to get out of the cylinder, doesn't apply well, is sometimes watery and overall doesn't work. I'm on the hunt for a new product from a different company.